How to Boost Your Brand with IGTV Ads: A Complete Guide

By Cepy 8/14/2023 Post a Comment

Hi everyone, welcome to another article on how to grow your business with Instagram. Today, we're going to talk about IGTV ads, a new feature that allows you to monetize your long-form video content on the platform.

If you're not familiar with IGTV, it's a feature that lets you upload and watch vertical videos up to 60 minutes long. You can access it from the Instagram app or the standalone IGTV app. IGTV is a great way to showcase your products, services, tutorials, behind-the-scenes, interviews, and more.

Why IGTV Ads?

IGTV ads are a new way for creators and brands to earn money from their IGTV videos. They are mobile-optimized, vertical videos that last up to 15 seconds and appear when a user clicks to watch an IGTV video from the preview button in their feed.

IGTV ads are currently in beta testing and are only available to select creators in the US, UK, and Australia. However, Instagram plans to expand the feature to more countries and more creators by the end of 2021.

The Benefits of IGTV Ads

IGTV ads offer several benefits for both creators and brands, such as:

They provide a new revenue stream for creators who can share 55% of the ad revenue with Instagram. This is the same rate as YouTube and can incentivize more creators to produce high-quality IGTV content.
They allow brands to reach a highly engaged audience who are interested in watching longer videos on Instagram. According to Instagram, IGTV views have increased by 80% year-over-year and 7 out of 10 people follow a creator on Instagram.
They enable brands to showcase their products or services in a more immersive and authentic way than static images or short videos. They can also use IGTV ads to drive traffic to their website, app, or online store.

The Challenges of IGTV Ads

IGTV ads also come with some challenges that you need to be aware of, such as:

They have strict requirements for video quality, length, format, and content. Your IGTV videos must be at least one minute long, have a minimum aspect ratio of 4:5 and a maximum of 9:16, and comply with Instagram's community guidelines and terms of use.
They are not yet widely available or customizable. You can't choose which ads appear on your IGTV videos or how often they show up. You also can't target specific audiences or measure the performance of your IGTV ads.
They face competition from other video platforms and formats. IGTV is not the only option for long-form video content on social media. You also have YouTube, Facebook Watch, Snapchat Originals, TikTok, and Instagram Reels. You need to consider where your audience is most active and what kind of content they prefer.

How to Create Successful IGTV Ads

If you're interested in creating IGTV ads for your brand or collaborating with creators who do, here are some tips to help you get started:

1. Know Your Goals and Audience

Before you create any IGTV ad, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to increase brand awareness, generate leads, drive sales, or build loyalty? Who are your ideal customers and what are their pain points, interests, and preferences?

Having a clear goal and audience will help you craft a relevant and compelling message that resonates with your viewers. It will also help you choose the right creators to partner with if you're looking for influencers who can promote your brand on IGTV.

2. Optimize Your Video for Mobile Viewing

IGTV ads are designed for mobile viewing, so you need to optimize your video accordingly. Here are some best practices to follow:

Use vertical video format. This will fill the entire screen of your viewers' phones and create a more immersive experience.
Keep it short and sweet. While your IGTV video can be up to 60 minutes long, your ad should be no longer than 15 seconds. You need to capture your viewers' attention and deliver your message quickly before they skip or scroll away.
Add captions or subtitles. Many people watch videos on social media with the sound off, so you need to make sure they can still understand your message. You can use tools like Rev or Kapwing to add captions or subtitles to your video.
Use high-quality visuals and audio. Your video should look and sound professional and appealing. Use a good camera, microphone, lighting, and editing software to create your video. You can also use tools like Canva or InVideo to add graphics, text, stickers, filters, and music to your video.

3. Showcase Your Brand Personality and Value Proposition

Your IGTV ad is an opportunity to showcase your brand personality and value proposition to your audience. You want to make a good impression and stand out from the crowd. Here are some ways to do that:

Use storytelling techniques. People love stories, especially ones that are relatable, emotional, or inspiring. You can use storytelling techniques to hook your viewers, create a connection, and persuade them to take action. For example, you can share a customer testimonial, a behind-the-scenes glimpse, a product demonstration, or a social cause that you support.
Use humor or creativity. People also love humor and creativity, especially ones that are unexpected, original, or clever. You can use humor or creativity to surprise your viewers, make them laugh, and make them remember your brand. For example, you can use a funny joke, a catchy slogan, a parody, or a challenge.
Use a clear call-to-action. People need to know what you want them to do after watching your IGTV ad. You need to use a clear call-to-action that tells them exactly what to do and why they should do it. For example, you can ask them to visit your website, download your app, buy your product, or follow your account.

IGTV Ads: A Detailed Table Breakdown

To help you understand IGTV ads better, here is a detailed table breakdown that compares them with other video platforms and formats:

| Platform/Format | Video Length | Video Orientation | Monetization Options | Availability || --------------- | ------------ | ----------------- | -------------------- | ------------ || IGTV Ads | Up to 15 seconds | Vertical | 55% revenue share | Select creators in US, UK, Australia || YouTube Ads | Up to 6 minutes | Horizontal | Various options | All creators with monetization enabled || Facebook Watch Ads | Up to 15 seconds | Horizontal/Vertical | 55% revenue share | All creators with monetization enabled || Snapchat Originals Ads | Up to 6 seconds | Vertical | Various options | Select creators and partners || TikTok Ads | Up to 60 seconds | Vertical | Various options | All creators and brands || Instagram Reels Ads | Up to 30 seconds | Vertical | None | All users |

IGTV Ads: FAQ

How do I get IGTV ads?

IGTV ads are currently in beta testing and are only available to select creators in the US, UK, and Australia. If you're eligible, you'll receive an invitation from Instagram to join the program. You'll also see a new monetization tab in your settings where you can enable IGTV ads for your videos.

How do I create IGTV ads?

You can create IGTV ads using the same tools and methods as you would for any IGTV video. You need to upload a vertical video that is at least one minute long and meets the quality and content requirements of Instagram. You can also use third-party tools or services to create and edit your video.

How do I choose which ads appear on my IGTV videos?

You can't choose which ads appear on your IGTV videos or how often they show up. Instagram will automatically select the most relevant ads for your audience based on their interests and behavior. You can only opt out of certain categories of ads that you don't want to show on your videos.

How do I get paid for IGTV ads?

You'll get paid for IGTV ads based on the number of views and impressions that your ads generate. You'll receive 55% of the ad revenue and Instagram will keep the rest. You'll be able to see your earnings in the monetization tab in your settings. You'll need to link your bank account or PayPal account to receive your payments.

How do I measure the performance of my IGTV ads?

You'll be able to see some basic metrics for your IGTV ads in the monetization tab in your settings. You'll be able to see the number of views, impressions, clicks, and earnings for each ad. However, you won't be able to see more detailed analytics such as reach, engagement, retention, or conversions. You'll need to use other tools or methods to track these metrics.

How do I collaborate with creators for IGTV ads?

If you're a brand that wants to collaborate with creators for IGTV ads, you'll need to find and contact the right creators for your campaign. You can use tools like Influencer Marketing Hub or Later to search for and connect with relevant creators. You'll also need to negotiate the terms and conditions of your collaboration, such as the budget, timeline, deliverables, and expectations.

How do I avoid getting banned or penalized for IGTV ads?

To avoid getting banned or penalized for IGTV ads, you need to follow the rules and guidelines of Instagram. You need to make sure that your IGTV videos and ads are original, high-quality, and appropriate for your audience. You also need to avoid any content that is illegal, harmful, hateful, misleading, or spammy. You can check the Instagram community guidelines and terms of use for more details.

How do I optimize my IGTV ads for SEO?

To optimize your IGTV ads for SEO, you need to use relevant keywords and hashtags in your video title, description, and tags. You also need to use catchy and descriptive titles and descriptions that tell your viewers what your video is about and why they should watch it. You can also use tools like Keyword Tool or Ubersuggest to find the best keywords and hashtags for your video.

How do I increase the views and engagement of my IGTV ads?

To increase the views and engagement of your IGTV ads, you need to promote your videos on other channels and platforms. You can share your videos on your Instagram feed, stories, reels, or live. You can also cross-post your videos on other social media platforms like Facebook, Twitter, YouTube, or TikTok. You can also encourage your viewers to like, comment, share, and save your videos.

How do I learn from other successful IGTV ads?

To learn from other successful IGTV ads, you need to watch and analyze what they are doing right. You can look for examples of IGTV ads from other creators or brands in your niche or industry. You can also use tools like Socialinsider or Socialbakers to get insights into their performance and strategy. You can then apply the best practices and tips that you learn from them to your own IGTV ads.

Conclusion

IGTV ads are a new and exciting feature that can help you grow your brand and business on Instagram. They can help you reach a large and engaged audience who are interested in watching longer videos on the platform. They can also help you showcase your brand personality and value proposition in a more immersive and authentic way.

However, IGTV ads also come with some challenges and limitations that you need to overcome. You need to create high-quality and relevant videos that meet the requirements and expectations of Instagram and your audience. You also need to optimize your videos for mobile viewing, SEO, and engagement. You also need to measure and improve your results over time.

If you're ready to take advantage of IGTV ads for your brand or business, we hope this guide has given you some useful tips and insights. If you want to learn more about how to grow your Instagram presence, check out our other articles on this topic.

Google Ads Guide