How to Boost Your Brand Awareness with Bing Video Ads

By Cepy 8/25/2023 Post a Comment

Hi Online Friends,

Are you looking for a new way to reach your target audience and grow your business? If so, you might want to consider using Bing video ads, a powerful and innovative advertising format that can help you capture attention, drive leads, and create emotional connections with your customers.

I have been using Bing video ads for a while now, and I can tell you that they are very effective and easy to set up. In this article, I will share with you everything you need to know about Bing video ads, including what they are, how they work, and how to get started with them.

What are Bing video ads?

Bing video ads are a type of ad extension that allows you to show a video alongside your text ad on the Microsoft Search Network. They are also available on the Microsoft Audience Network, which is a network of high-quality sites and apps where you can reach potential customers who are actively consuming content on MSN and Microsoft News.

Bing video ads can help you boost your brand awareness, as they are more engaging and eye-catching than standard text ads. They can also help you showcase your products or services in a compelling way, and provide enriching content to your audience.

Benefits of Bing video ads

Some of the benefits of using Bing video ads are:

They can increase your click-through rate (CTR) and conversions, as they attract more attention and interest from users.
They can enhance your brand recall and recognition, as they create memorable impressions and associations with your brand.
They can leverage the power of video storytelling, as they allow you to convey your message in a more emotional and persuasive way.
They can reach a large and relevant audience, as they are available on both the Microsoft Search Network and the Microsoft Audience Network.
They can use unique targeting options, such as Microsoft Bing search intent data and LinkedIn profile data, to deliver your video ads to the right people at the right time.

Requirements for Bing video ads

To use Bing video ads, you need to meet some requirements, such as:

Your video length should be between 6 to 120 seconds. Shorter videos (6-30 seconds) typically show better engagement.
Your video file format should be MPEG-2, MP4, or MOV. Most other formats are acceptable.
Your video aspect ratio should be in the range from 16:9 to 9:16. A 16:9 aspect ratio is recommended for an optimal viewing experience.
Your video resolution should be as high as possible. At least 720x720 is recommended, at least 120x120 is required.
Your video file size should not exceed 10 GB.

Best practices for Bing video ads

To make the most of your Bing video ads, you should follow some best practices, such as:

Use a clear and catchy title that includes your main keyword (bing video ads) and summarizes the main benefit or value proposition of your video.
Use an appealing thumbnail that represents the content of your video and entices users to click on it.
Use a strong call-to-action (CTA) that invites users to take the next step after watching your video, such as visiting your website, signing up for a free trial, or downloading a brochure.
Use relevant keywords and ad extensions to match your video ad with the user's search intent and provide additional information or options.
Test different versions of your video ad to see which one performs better and optimize accordingly.

How to set up Bing video ads

Setting up Bing video ads is quick and easy. You can do it in just a few steps:

Step	Description
1. Create a new campaign or select an existing one	You can create a new campaign for Bing video ads or use an existing one. Make sure you select the Microsoft Search Network or the Microsoft Audience Network as your network option.
2. Upload your video	You can upload your video from a URL or from a file. You can also use the Video Library to manage your videos and reuse them for different campaigns or ad groups.
3. Add your video extension	You can add your video extension at the campaign or ad group level. You need to fill in some information, such as name, video source, thumbnail source, display text, alternate text, action text, and action final URL.
4. Review your bid and budget	You can review your suggested bid and performance for your video ad using the bid landscape tool in the Microsoft Advertising UI. You can start with a bid of $0.15 - $0.25 USD with Cost Per View (CPV) pricing and adjust according to performance results. A view is defined as 2 seconds of continuous play with more than 50% of pixels in view.
5. Choose your audience targeting	You can set up your campaigns to show ads to your target audience. You can use various audience targeting features, such as remarketing, In-market Audiences, Similar Audiences, etc. You can also use Microsoft Bing search intent data and LinkedIn profile data to refine your targeting.
6. Monitor and optimize your performance	You can use the existing performance grids in the UI to review your campaign, ad group, and ad performance. You can also track how users are engaging with your video ads with additional metrics, such as video views, average watch time, video quartile metrics, etc. You can experiment with different lengths, copy, headlines, and landing pages to see what works best and optimize accordingly.

FAQs about Bing video ads

What are the benefits of using Bing video ads?

Bing video ads can help you boost your brand awareness, capture attention, drive leads, and create emotional connections with your customers. They can also help you reach a large and relevant audience on both the Microsoft Search Network and the Microsoft Audience Network.

How much do Bing video ads cost?

Bing video ads use Cost Per View (CPV) pricing, which means you pay only when someone watches your video for at least 2 seconds with more than 50% of pixels in view. You can start with a bid of $0.15 - $0.25 USD and adjust according to performance results.

How long should my Bing video ads be?

Your Bing video ads should be between 6 to 120 seconds long. Shorter videos (6-30 seconds) typically show better engagement.

What format should my Bing video ads be?

Your Bing video ads should be in MPEG-2, MP4, or MOV format. Most other formats are acceptable.

What aspect ratio should my Bing video ads have?

Your Bing video ads should have an aspect ratio in the range from 16:9 to 9:16. A 16:9 aspect ratio is recommended for an optimal viewing experience.

What resolution should my Bing video ads have?

Your Bing video ads should have a high resolution. At least 720x720 is recommended, at least 120x120 is required.

What file size should my Bing video ads have?

Your Bing video ads should not exceed 10 GB in file size.

How can I target my Bing video ads?

You can target your Bing video ads using various audience targeting features, such as remarketing, In-market Audiences, Similar Audiences, etc. You can also use Microsoft Bing search intent data and LinkedIn profile data to refine your targeting.

How can I measure the performance of my Bing video ads?

You can measure the performance of your Bing video ads using the existing performance grids in the UI. You can also track how users are engaging with your video ads with additional metrics, such as video views, average watch time, video quartile metrics, etc.

How can I optimize my Bing video ads?

You can optimize your Bing video ads by testing different versions of your video ad and seeing which one performs better. You can also experiment with different lengths, copy, headlines, and landing pages to improve your results.

Conclusion

Bing video ads are a great way to boost your brand awareness and reach your target audience in a captivating and compelling way. They are easy to set up and use, and they offer unique targeting options that can help you deliver your message to the right people at the right time.

If you want to learn more about Bing video ads or get started with them today, you can contact me or visit the Microsoft Advertising website for more information.

I hope you enjoyed this articleand found it useful. If you did, please share it with your friends and colleagues who might be interested in Bing video ads. Also, feel free to check out my other articles on related topics, such as:

Thank you for reading and happy advertising!

Google Ads Guide