How to Boost Your Brand Awareness and Sales with Amazon Sponsored Brand Video
Hi Online Friends,
If you are an Amazon seller looking for a new way to stand out from the competition and attract more customers, you might want to consider using Amazon Sponsored Brand Video. This is a new feature of Amazon Advertising that allows you to showcase your products and brands with engaging video ads on the search results page. In this article, we will explain what Amazon Sponsored Brand Video is, how it works, and how you can create and optimize your own video ads to boost your brand awareness and sales on Amazon.
Amazon Sponsored Brand Video is a type of Sponsored Brand ad that is only available to sellers enrolled in the Brand Registry program. Sponsored Brand ads are customizable ads that feature your brand logo, a custom headline, and multiple products. These ads appear in prominent places within shopping results and on product detail pages, which helps drive discovery of your brand among customers shopping for products like yours. Sponsored Brand Video ads are different from other Sponsored Brand ads because they use video instead of images to showcase your products and brands. Video ads can capture the attention of customers more effectively than static images, and they can also demonstrate the features and benefits of your products better than text or photos.
Why You Should Use Amazon Sponsored Brand Video
Amazon Sponsored Brand Video can help you grow your business on Amazon in several ways. Here are some of the benefits of using video ads:
Video attracts more attention
Video is one of the most engaging forms of content on the internet. According to a study by Wyzowl, 84% of people say that they have been convinced to buy a product or service by watching a brand's video. Video can also increase the time that customers spend on your product page or Store, which can improve your conversion rate and ranking. Amazon's data shows that customers who watch videos are 3.6 times more likely to buy and that a video is equivalent to 1.8 million words.
Amazon Sponsored Brand Video ads take advantage of this power of video by displaying your video ad in a prominent position on the search results page. Unlike typical Sponsored Product ads, which resemble organic search results, video ads take up a large portion of the page and automatically play when customers scroll by. This makes them hard to miss and more likely to catch the eye of potential customers.
Video showcases your product better
Video is also a great way to showcase your product and brand in a more realistic and compelling way than images or text. With video, you can show how your product works, how it solves a problem, how it looks in different scenarios, how it compares to other products, and how it makes customers feel. You can also use video to tell a story about your brand, highlight your unique value proposition, and build trust and credibility with customers.
Amazon Sponsored Brand Video ads allow you to create custom videos that highlight what makes your product and brand stand out from the competition. You can use stunning visuals, clear audio, catchy music, and creative effects to capture your audience's attention and inspire them to learn more about your product and brand. You can also add a custom headline and logo to your ad to reinforce your brand identity and message.
Video drives more traffic
Video is not only good for attracting attention and showcasing your product, but also for driving more traffic to your product page or Store. According to HubSpot, video ads have an average click-through rate (CTR) of 1.84%, which is higher than any other type of ad format. Amazon also reports that advertisers who used the Sponsored Brands video ad format saw a 108.1% increase in CTR compared to advertisers only using the Sponsored Brands product collection ad format.
Amazon Sponsored Brand Video ads can help you increase your CTR by providing customers with a clear call-to-action (CTA) button that links them directly to your product page or Store. Customers who watch your video ad can easily access more information about your product or brand by clicking on the CTA button. This can help you generate more qualified leads, conversions, and sales.
How to Create Amazon Sponsored Brand Video Ads
If you are interested in using Amazon Sponsored Brand Video ads for your business, you need to follow some steps to create and launch your campaign. Here are the main steps:
Meet the Amazon video requirements
The first step is to make sure that your video ad meets the Amazon video requirements. These include the following specifications:
- The video file size must be less than 500 MB
- The video duration must be between 6 and 45 seconds
- The video resolution must be at least 1280 x 720 pixels
- The video aspect ratio must be 16:9
- The video format must be MP4 or MOV
- The video frame rate must be between 23.976 and 29.97 frames per second
- The video bitrate must be at least 1 Mbps
- The video audio must be stereo or mono, with a sample rate of 44.1 kHz or higher
- The video must not contain any black bars, borders, or letterboxing
- The video must not contain any logos, text, or graphics that are not related to the product or brand
You can use any video editing software to create your video ad, as long as it meets the above requirements. You can also hire a professional video production company to help you create a high-quality video ad that showcases your product and brand.
Create your video ad on Amazon
The next step is to create your video ad on Amazon. To do this, you need to log in to your Seller Central account and navigate to the Advertising tab. Then, click on Campaign Manager and Create Campaign. Choose Sponsored Brands as the campaign type and enter a name, start date, end date, and daily budget for your campaign.
Next, select Video as the ad format and choose the product that you want to feature in your video ad. You can also add a custom headline and logo to your ad. After that, you need to choose the keywords that you want to target with your ad. You can use broad, phrase, or exact match types and set your bid amount for each keyword.
Finally, you need to upload your video file and submit your ad for review. Your ad will be reviewed within 72 hours and approved if it meets the Amazon guidelines.
Monitor and optimize your Sponsored Brand Video campaign
The last step is to monitor and optimize your Sponsored Brand Video campaign. You can use the Campaign Manager dashboard to track the performance of your campaign, such as impressions, clicks, sales, cost-per-click, return on ad spend, and conversion rate. You can also use the Advertising Reports feature to download detailed reports on your campaign metrics and keywords.
Based on the data, you can make adjustments to your campaign settings, such as increasing or decreasing your budget, bids, or keywords. You can also test different versions of your video ad to see which one performs better.
A Detailed Table Breakdown of Amazon Sponsored Brand Video
To help you understand the features and benefits of Amazon Sponsored Brand Video better, we have created a detailed table breakdown that compares it with other types of Amazon ads. Here is the table:
| Feature | Sponsored Brand Video | Sponsored Product Ads | Sponsored Display Ads | Amazon Video Ads |
|---|---|---|---|---|
| Goal | Brand awareness and consideration | Product visibility and sales | Remarketing and audience expansion | Brand awareness and engagement |
| Targeting | Keywords, categories, products | Keywords, products (manual), or auto-targeting (automatic) | Products (manual), audiences (automatic) | Audiences based on demographics, interests, behaviors, etc. |
| Reach | On Amazon (search results page and product detail page) | On Amazon (search results page and product detail page) | On Amazon (product detail page) and off Amazon (third-party websites and apps) | Off Amazon (third-party websites and apps) |
| Placement | Beneath top of search results page or within search results page (desktop and mobile) | Above or within search results page or on product detail page (desktop and mobile) | Beneath buy box or on product detail page (desktop) or within search results page (mobile) | In-stream or out-stream on websites or apps that support video ads (desktop and mobile) |
| Ad format | Video with product image, headline, logo, and CTA button | Image with product title, price, reviews, Prime badge, etc. | Image with product title, price, reviews, Prime badge, etc. | Video with optional companion banner or overlay text |
| Destination | Product detail page or Store on Amazon | Product detail page on Amazon | Product detail page or Storeon Amazon | Product detail page, Store, or custom landing page on or off Amazon |
| Cost | Cost-per-click (CPC) | Cost-per-click (CPC) | Cost-per-impression (CPM) | Cost-per-view (CPV) or cost-per-impression (CPM) |
| Eligibility | Sellers enrolled in Brand Registry, vendors, and agencies | Sellers, vendors, and agencies | Sellers enrolled in Brand Registry, vendors, and agencies | Vendors and agencies |
As you can see from the table, Amazon Sponsored Brand Video has some unique features and advantages over other types of Amazon ads. It is the only type of ad that uses video as the main format, which can help you attract more attention, showcase your product better, and drive more traffic. It is also the only type of ad that appears beneath the top of the search results page, which can help you reach customers who are looking for products like yours. Moreover, it is one of the most cost-effective types of ad, as you only pay when customers click on your ad.
FAQs About Amazon Sponsored Brand Video
In this section, we will answer some of the most frequently asked questions about Amazon Sponsored Brand Video. If you have any other questions, feel free to leave a comment below or contact us directly.
What is the difference between Amazon Sponsored Brand Video and Amazon Video Ads?
Amazon Sponsored Brand Video and Amazon Video Ads are two different types of video advertising on Amazon. The main difference is that Amazon Sponsored Brand Video ads appear on the search results page and product detail page on Amazon, while Amazon Video Ads appear on third-party websites and apps that support video ads. Another difference is that Amazon Sponsored Brand Video ads are only available to sellers enrolled in Brand Registry, vendors, and agencies, while Amazon Video Ads are only available to vendors and agencies.
How can I create a high-quality video for my Amazon Sponsored Brand Video ad?
To create a high-quality video for your Amazon Sponsored Brand Video ad, you need to follow some best practices and tips. Here are some of them:
- Focus on one product or product line per video ad
- Showcase the features and benefits of your product in a clear and concise way
- Use a professional camera, microphone, lighting, and editing software to ensure good video and audio quality
- Use a catchy music track that matches your brand tone and mood
- Use a voice-over or subtitles to explain your product or brand message
- Include a strong CTA at the end of your video to encourage customers to click on your ad
- Test different versions of your video to see which one performs better
How can I optimize my keywords for my Amazon Sponsored Brand Video ad?
To optimize your keywords for your Amazon Sponsored Brand Video ad, you need to do some keyword research and analysis. Here are some steps to follow:
- Use tools like Keyword Planner or Keyword Tool to find relevant keywords for your product or brand
- Analyze the search volume, competition, and bid range of each keyword to determine its potential and profitability
- Select the most relevant and profitable keywords for your ad campaign
- Use different match types (broad, phrase, or exact) to control how closely your keywords match customer searches
- Add negative keywords to exclude irrelevant or unwanted searches from triggering your ad
- Monitor your keyword performance and adjust your bids accordingly
- Add new keywords or remove low-performing keywords as needed
How can I measure the success of my Amazon Sponsored Brand Video ad?
To measure the success of your Amazon Sponsored Brand Video ad, you need to track and analyze some key metrics. Here are some of them:
- Impressions: The number of times your ad was shown to customers
- Clicks: The number of times customers clicked on your ad
- Sales: The total sales generated by customers who clicked on your ad within 14 days
- CPC: The average amount you paid for each click on your ad
- CTR: The percentage of impressions that resulted in clicks on your ad
- Average cost of sales (ACoS): The percentage of sales that was spent on advertising (CPC divided by sales)
- Return on ad spend (ROAS): The ratio of sales to advertising spend (sales divided by CPC)
- Conversion rate: The percentage of clicks that resulted in sales
How can I improve the performance of my Amazon Sponsored Brand Video ad?
To improve the performance of your Amazon Sponsored Brand Video ad, you need to optimize your ad campaign based on the data and feedback you get. Here are some ways to do that:
- Adjust your budget, bids, and keywords to increase your impressions, clicks, and sales
- Test different versions of your video, headline, logo, and CTA to see which one generates more engagement and conversions
- Use negative keywords to filter out irrelevant or unprofitable searches
- Use automatic targeting to let Amazon match your ad to relevant customer searches
- Use dynamic bidding to let Amazon adjust your bids in real time based on the likelihood of conversion
- Use placement adjustments to increase or decrease your bids for specific ad placements
- Use seasonal or promotional campaigns to boost your sales during peak periods or events
What are some examples of successful Amazon Sponsored Brand Video ads?
To give you some inspiration and ideas for your own Amazon Sponsored Brand Video ads, here are some examples of successful video ads from different categories and niches:
- [Beauty]: This video ad showcases the benefits of a facial cleansing brush in a simple and elegant way. It uses a voice-over and subtitles to explain how the product works and why customers should buy it. It also uses a catchy music track and a clear CTA at the end.- [Electronics]: This video ad demonstrates the features and advantages of a wireless charger in a fun and creative way. It uses a humorous scenario and a catchy slogan to capture the attention of customers. It also uses a logo and a CTA at the end.- [Home & Kitchen]: This video ad highlights the benefits of a vacuum sealer in a practical and informative way. It uses a comparison between sealed and unsealed food items to show how the product can help customers save money and food. It also uses a voice-over and a logo at the end.- [Sports & Outdoors]: This video ad showcases the benefits of a fitness tracker in an engaging and motivational way. It uses a testimonial from a real customer who shares his experience and results with the product. It also uses a logo and a CTA at the end.Conclusion
We hope you enjoyed this article about Amazon Sponsored Brand Video and learned something new. If you are an Amazon seller who wants to boost your brand awareness and sales with video ads, we highly recommend you try this feature out. You can create your own video ads using any video editing software or hire a professional video production company to help you out. You can also use our services to help you optimize your keywords, bids, and campaigns for maximum results.
If you have any questions or comments about Amazon Sponsored Brand Video, feel free to leave them below or contact us directly. We would love to hear from you and help you grow your business on Amazon.
Also, don't forget to check out our other articles on Amazon Advertising, where we share more tips and tricks on how to use different types of ads to increase your visibility, traffic, and sales on Amazon.
Thank you for reading and happy selling!
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