How to Become a Successful Manager on TikTok

Hi online friends, Are you looking for a way to grow your brand, business or personal profile on TikTok? Do you want to learn how to create engaging and effective ads on the platform? Do you want to discover the best practices and tools for managing your TikTok campaigns? If you answered yes to any of these questions, then this article is for you.

In this article, we will show you how to become a successful manager on TikTok, whether you are an advertiser, a creator, or a business owner. We will cover the following topics:

- What is TikTok and why is it important for marketing?

- How to create a TikTok Ads Manager account and set up your campaigns

- How to use TikTok Business Center to collaborate with your team and partners

- How to use TikTok Creator Marketplace to find and work with influencers

- How to use TikTok Business Account and TikTok Shop to showcase your products and services

- How to measure and optimize your performance on TikTok

- How to stay updated with the latest trends and solutions on TikTok

By the end of this article, you will have a clear understanding of how to manage your TikTok presence and achieve your marketing goals. Let's get started!

What is TikTok and why is it important for marketing?

TikTok is a global video-sharing platform that allows users to create and watch short-form videos on various topics, such as music, comedy, education, beauty, fashion, sports, and more. TikTok has over 1 billion monthly active users worldwide, making it one of the most popular and influential social media platforms today[^1^].

TikTok is not only a place for entertainment and creativity, but also a powerful marketing channel for brands and businesses of all sizes. TikTok offers various opportunities for marketers to reach and engage their target audiences, such as:

- Organic content: You can create your own TikTok account and post original videos that showcase your brand personality, values, products, or services. You can also use hashtags, challenges, effects, stickers, sounds, and other features to make your content more discoverable and interactive.

- Paid ads: You can use TikTok Ads Manager to create and manage ads on TikTok and its partner platforms, such as Vigo Video, Helo, BuzzVideo, News Republic, etc. You can choose from different ad formats that suit your marketing objectives, such as TopView, In-Feed Ads, Brand Takeover, Branded Hashtag Challenge, Branded Effects, etc. You can also target your audience based on various criteria, such as gender, location, age, interests, device type, etc.

- Influencer marketing: You can use TikTok Creator Marketplace to find and collaborate with influencers who have a large and loyal following on TikTok. You can browse through thousands of creators across different categories and regions, view their profiles and analytics, contact them directly, and track the results of your campaigns.

- E-commerce: You can use TikTok Business Account and TikTok Shop to create a professional profile for your business on TikTok. You can display your products or services in an attractive way, link them to your website or online store, and enable users to purchase them directly from the app. You can also use features like Live Shopping or Product Catalogs to boost your sales.

As you can see, TikTok offers a variety of ways for marketers to connect with their potential customers and grow their brand awareness, loyalty, and revenue. However, managing your TikTok presence can be challenging if you don't have the right tools and strategies. That's why we will show you how to use some of the best solutions that TikTok provides for managers in the next sections.

How to create a TikTok Ads Manager account and set up your campaigns

If you want to start advertising on TikTok, you will need to create a TikTok Ads Manager account. This is a three-step process that involves creating an account,

completing your account setup,

and passing the account review[^2^].

To create an account,

1. Go to https://www.tiktok.com/business/en-US/solutions/ads-manager

2. Click on "Get started"

3. Enter your email address and password

4. Verify your email address by clicking on the link sent to you

5. Choose your country/region and time zone

6. Agree to the terms of service

To complete your account setup,

1. Log in to your TikTok Ads Manager account

2. Click on "Settings" in the top-right corner

3. Click on "Account and Billing"

4. Fill in your account information, such as your business name, address, phone number, industry, etc.

5. Choose your billing method, either prepay or postpay

6. Add your payment information, such as your credit card or PayPal details

7. Set your spending limit and currency

To pass the account review,

1. Wait for TikTok to review your account information and payment method

2. Check your email for the confirmation or rejection message

3. If your account is approved, you can start creating your campaigns

4. If your account is rejected, you can contact TikTok support for assistance

Once you have created and verified your TikTok Ads Manager account, you can start creating your campaigns. Here are the basic steps to follow:

1. Log in to your TikTok Ads Manager account

2. Click on "Campaign" in the top-left corner

3. Click on "Create" in the top-right corner

4. Choose your campaign objective, such as traffic, conversions, app installs, video views, reach, etc.

5. Name your campaign and set your budget and schedule

6. Click on "Continue"

7. Create your ad group by choosing your placement, audience, budget, schedule, optimization goal, bid strategy, etc.

8. Click on "Continue"

9. Create your ad by choosing your ad format, creative material, text, call to action, landing page URL, etc.

10. Click on "Submit" to launch your campaign

You can monitor and manage your campaigns from the dashboard of TikTok Ads Manager. You can view various metrics and data related to your campaigns, such as impressions, clicks, conversions, cost per result, etc. You can also edit, pause, resume, or delete your campaigns as needed.

For more detailed guides and tips on how to use TikTok Ads Manager, you can visit the TikTok Help Center at https://ads.tiktok.com/help/.

How to use TikTok Business Center to collaborate with your team and partners

If you are working with a team or external partners for your TikTok campaigns,

you can use TikTok Business Center to collaborate with them efficiently and securely.

TikTok Business Center is a platform that allows you to create and manage multiple business accounts,

invite and assign roles to members and partners,

share and access campaign assets,

and track performance metrics[^3^].

To use TikTok Business Center,

1. Go to https://business.tiktok.com/

2. Click on "Get started"

3. Enter your email address and password

4. Verify your email address by clicking on the link sent to you

5. Choose your country/region and time zone

6. Agree to the terms of service

To create a business account,

1. Log in to your TikTok Business Center account

2. Click on "Create Business Account" in the top-right corner

3. Enter your business name and industry

4. Click on "Create"

To invite members and partners,

1. Log in to your TikTok Business Center account

2. Click on "Members" or "Partners" in the left sidebar

3. Click on "Invite Member" or "Invite Partner" in the top-right corner

4. Enter the email address of the person you want to invite

5. Choose the role and permissions you want to assign to them

6. Click on "Send Invitation"

To create and share assets,

1. Log in to your TikTok Business Center account

2. Click on "Assets" in the left sidebar

3. Click on "Create Asset" in the top-right corner

4. Choose the type of asset you want to create, such as ad account, pixel, custom audience, etc.

5. Fill in the required information and click on "Create"

6. To share an asset with a member or partner,

click on the three dots next to the asset name and select "Share"

7. Choose the member or partner you want to share with and click on "Share"

To track performance,

1. Log in to your TikTok Business Center account

2. Click on "Performance" in the left sidebar

3. Choose the date range and metrics you want to view

4. You can also filter by business account,

asset type,

or member/partner name

For more detailed guides and tips on how to use TikTok Business Center,

you can visit the TikTok Help Center at https://business.tiktok.com/help/.

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