How to Become an Ad TikTok Manager

By Cepy 8/16/2023 Post a Comment

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok is not only a place for entertainment, but also a powerful marketing tool for businesses of all sizes. TikTok ads can help you reach a large and engaged audience, increase brand awareness, drive traffic, generate leads, and boost sales.

But how do you create and manage effective TikTok ads? That's where an ad TikTok manager comes in. An ad TikTok manager is a professional who specializes in planning, creating, launching, and optimizing TikTok ad campaigns for clients. An ad TikTok manager can help you achieve your marketing goals on TikTok, whether you want to promote your products, services, events, or content.

What Does an Ad TikTok Manager Do?

Research and Strategy

An ad TikTok manager starts by researching your target market, competitors, and industry trends. They also analyze your current performance on TikTok and identify your strengths and weaknesses. Based on the research, they develop a customized strategy for your TikTok ad campaign, including your objectives, budget, audience, creative, and metrics.

Creative Development

An ad TikTok manager works with you to create engaging and relevant ads for your TikTok campaign. They can help you with scripting, filming, editing, and adding effects to your video ads. They can also design and produce graphics, text, stickers, filters, and music for your ads. They ensure that your ads follow the best practices and guidelines of TikTok and match your brand identity and tone.

Campaign Management

An ad TikTok manager sets up and launches your TikTok ad campaign using the TikTok Ads Manager platform. They select the appropriate ad format, placement, duration, frequency, and bid strategy for your campaign. They also monitor and adjust your campaign settings as needed to optimize its performance and reach.

Reporting and Optimization

An ad TikTok manager tracks and analyzes the results of your TikTok ad campaign using various tools and metrics. They provide you with regular reports on your campaign performance, including impressions, views, clicks, conversions, cost-per-click (CPC), cost-per-thousand impressions (CPM), return on ad spend (ROAS), and more. They also use the data to identify what works and what doesn't in your campaign and make recommendations for improvement.

What Skills Do You Need to Become an Ad TikTok Manager?

TikTok Marketing Knowledge

An ad TikTok manager needs to have a deep understanding of how TikTok works as a marketing platform. They need to know the features, functions, benefits, and limitations of TikTok ads. They also need to keep up with the latest trends, updates, best practices, and policies of TikTok marketing.

Creative Thinking

An ad TikTok manager needs to have a creative mind that can come up with original and captivating ideas for TikTok ads. They need to know how to use the power of storytelling, humor, emotion, music, and visuals to capture the attention and interest of the TikTok audience. They also need to be able to adapt their creative style to different clients, industries, and goals.

Data Analysis

An ad TikTok manager needs to have a data-driven approach that can measure and optimize the performance of TikTok ads. They need to know how to use various tools and metrics to track and analyze the results of their campaigns. They also need to be able to interpret the data and translate it into actionable insights and recommendations.

Communication Skills

An ad TikTok manager needs to have excellent communication skills that can convey their ideas and strategies clearly and effectively. They need to be able to communicate with their clients, team members, partners, and vendors in a professional and respectful manner. They also need to be able to present their reports and findings in a concise and compelling way.

TikTok Ad Formats

TikTok offers several types of ad formats that you can use for your campaigns. Here are some of the most common ones:

Ad Format	Description
TopView	A full-screen video ad that appears when users open the app. It can last up to 60 seconds and has sound on by default.
In-Feed Video	A video ad that appears in the user's For You page or following page. It can last up to 60 seconds and has sound off by default.
Brand Takeover	A static or dynamic image ad that appears when users open the app. It can last up to 5 seconds and can link to a landing page or a hashtag challenge.
Hashtag Challenge	A sponsored hashtag that encourages users to create and share content around a specific theme. It can last up to 6 days and has a dedicated banner on the Discover page.
Branded Effect	A custom filter, sticker, or effect that users can apply to their videos. It can last up to 10 days and can be combined with a hashtag challenge.
Branded Content	A sponsored video created by an influencer or a content creator on behalf of a brand. It can last up to 60 seconds and has a disclaimer label.

FAQs About Ad TikTok Manager

How much does it cost to hire an ad TikTok manager?

The cost of hiring an ad TikTok manager depends on various factors, such as their experience, skills, location, and scope of work. Generally, you can expect to pay anywhere from $25 to $100 per hour for an ad TikTok manager. You can also negotiate a fixed price or a performance-based fee for your project.

How do I find an ad TikTok manager?

There are several ways to find an ad TikTok manager for your business. You can use online platforms like Upwork, Fiverr, or Freelancer to browse through profiles and portfolios of ad TikTok managers. You can also ask for referrals from your network, industry peers, or existing clients. Alternatively, you can search for agencies or consultants that specialize in TikTok marketing and contact them directly.

What are the benefits of hiring an ad TikTok manager?

Hiring an ad TikTok manager can help you save time, money, and effort in creating and managing your TikTok ad campaigns. An ad TikTok manager can provide you with expert guidance, creative ideas, and data-driven solutions for your TikTok marketing goals. An ad TikTok manager can also help you avoid common mistakes, pitfalls, and risks that may arise in your TikTok ad campaigns.

What are the challenges of hiring an ad TikTok manager?

Hiring an ad TikTok manager also comes with some challenges that you need to be aware of. For instance, you may have to deal with communication issues, quality issues, or deadline issues with your ad TikTok manager. You may also have to share sensitive information, such as your budget, goals, and analytics with your ad TikTok manager. Moreover, you may have to face competition, saturation, or regulation issues in the TikTok market.

How do I evaluate an ad TikTok manager?

To evaluate an ad TikTok manager, you need to look at their credentials, portfolio, testimonials, and results. You need to check their education, training, certification, and experience in TikTok marketing. You need to review their previous work samples and case studies and see if they match your style, industry, and goals. You need to read their feedback and reviews from their past clients and see if they are reliable, professional, and trustworthy. You also need to measure their performance and outcomes using relevant metrics and indicators.

How do I work with an ad TikTok manager?

To work with an ad TikTok manager effectively, you need to establish clear expectations, roles, and responsibilities from the start. You need to communicate your objectives, budget, audience, creative, and metrics for your TikTok ad campaign. You need to provide them with the necessary resources, tools, and access for their work. You also need to monitor their progress and provide them with feedback and support along the way.

What are some best practices for creating TikTok ads?

Some of the best practices for creating TikTok ads are:

Know your audience and tailor your ads to their interests, preferences, and behaviors.
Use vertical videos that fit the full screen of the mobile device.
Use high-quality visuals that are clear, bright, and attractive.
Use catchy music that matches the mood and tone of your ads.
Use captions and text overlays that highlight your key message and call-to-action.
Use humor, emotion, or storytelling to engage your audience.
Use influencers or content creators that resonate with your audience.
Test different versions of your ads and optimize them based onthe data and feedback.
Follow the TikTok community guidelines and advertising policies.

What are some common mistakes to avoid when creating TikTok ads?

Some of the common mistakes to avoid when creating TikTok ads are:

Using generic or boring ads that do not stand out from the crowd.
Using long or complex ads that lose the attention of the audience.
Using irrelevant or inappropriate ads that do not match your audience, brand, or goal.
Using low-quality or poorly edited ads that look unprofessional or amateurish.
Using misleading or false ads that violate the trust and reputation of your brand.
Using offensive or controversial ads that may trigger negative reactions or backlash from the audience.
Using too many or too few ads that may overwhelm or underwhelm your audience.
Ignoring the feedback and data from your ads and failing to improve them.

How do I measure the success of my TikTok ads?

To measure the success of your TikTok ads, you need to define your key performance indicators (KPIs) and track them using various tools and methods. Some of the common KPIs for TikTok ads are:

Impressions: The number of times your ad was shown to users.
Views: The number of times your ad was watched by users.
Clicks: The number of times users clicked on your ad or its call-to-action.
Conversions: The number of times users completed a desired action after clicking on your ad, such as visiting your website, signing up for your newsletter, downloading your app, or making a purchase.
CPC: The average amount you paid for each click on your ad.
CPM: The average amount you paid for every 1,000 impressions of your ad.
ROAS: The ratio of revenue generated by your ad to the amount spent on it.

You can use the TikTok Ads Manager platform to monitor and analyze these KPIs for your campaigns. You can also use third-party tools like Google Analytics, Facebook Pixel, or Shopify to track and measure your conversions and revenue from your TikTok ads.

Conclusion

TikTok is a great platform for marketing your business, but it can also be challenging and competitive. That's why you may need an ad TikTok manager to help you create and manage your TikTok ad campaigns. An ad TikTok manager can provide you with the skills, knowledge, and experience to make your TikTok ads successful and profitable. If you are looking for an ad TikTok manager, you can find one online, through referrals, or by contacting an agency or a consultant. However, before you hire an ad TikTok manager, make sure you evaluate their credentials, portfolio, testimonials, and results. You also need to work with them closely and communicate your expectations, goals, and feedback clearly and regularly.

If you enjoyed this article, you may also like our other articles on TikTok marketing. Check out our blog for more tips and tricks on how to use TikTok for your business. Here are some of our recommended articles:

Google Ads Guide