How to Add WhatsApp to Instagram: A Complete Guide for 2023
Hi everyone, welcome to our blog where we share tips and tricks on how to grow your online presence and reach more customers. In this article, we will show you how to add WhatsApp to Instagram, a feature that can help you boost your engagement, conversions, and loyalty.
WhatsApp and Instagram are two of the most popular social media platforms in the world, with over 2 billion and 1.4 billion monthly active users respectively[^1^] [^2^]. Both platforms are owned by Facebook, which means they have some integration options that can benefit your business. One of them is the ability to add WhatsApp to Instagram, either as a button on your profile or as a link in your bio or stories.
Why Add WhatsApp to Instagram?
Before we dive into the how-to part, let's first understand why you should add WhatsApp to Instagram in the first place. Here are some of the benefits of connecting these two platforms:
Direct and Personal Communication
By adding WhatsApp to Instagram, you can offer your customers or followers a direct and personal way to communicate with you. Unlike Instagram DMs, which can be cluttered and hard to manage, WhatsApp allows you to have a one-on-one conversation with your contacts, where you can send text, voice, video, images, documents, and more. You can also use WhatsApp Business features such as automated messages, labels, catalogs, and QR codes to enhance your customer service and marketing.[^3^]
Increased Conversion Rate
Another benefit of adding WhatsApp to Instagram is that it can help you increase your conversion rate. This means that you can turn more of your Instagram visitors into WhatsApp contacts, leads, or customers. For example, if you have an e-commerce store, you can use WhatsApp to send product recommendations, discounts, reviews, and payment options to your potential buyers. You can also use WhatsApp to collect feedback, testimonials, referrals, and reviews from your existing customers.[^4^]
Improved Customer Loyalty
A third benefit of adding WhatsApp to Instagram is that it can help you improve your customer loyalty. This means that you can build stronger relationships with your customers or followers by staying in touch with them on WhatsApp. You can use WhatsApp to send updates, news, tips, reminders, and thank-you messages to your contacts. You can also use WhatsApp to create groups or broadcast lists where you can share exclusive content and offers with your loyal fans.[^5^]
How to Add WhatsApp Button to Instagram Profile?
One way to add WhatsApp to Instagram is to use an action button. This is a feature that allows you to display a WhatsApp icon on your profile, next to the message and email buttons. When someone taps on this icon, they will be directed to a WhatsApp chat with you. This is a convenient way to communicate with your customers or followers, especially if you have an Instagram Professional Account and a WhatsApp Business App account.
To add a WhatsApp button to your Instagram profile, you need to follow these steps[^6^]:
- Go to your Instagram profile and tap Edit profile.- Tap Contact Options under Public Business Information.- Click WhatsApp Business Phone Number.- Select a WhatsApp Business number that you want to connect to or add a new WhatsApp Business number.- Tap Send Code to receive a verification code.- Then, verify your WhatsApp Business account by entering the code sent to your mobile device.How to Add WhatsApp Link to Instagram Bio or Stories?
Another way to add WhatsApp to Instagram is to use a link. This is a URL that starts with wa.me and contains your WhatsApp phone number. When someone clicks on this link, they will also be directed to a WhatsApp chat with you. You can use this link in your Instagram bio or stories, where you can add more information about yourself or your business.
To add a WhatsApp link to your Instagram bio or stories, you need to follow these steps[^7^]:
- Open your Instagram profile and select “Edit Profile.”- In the “Website” field, enter “wa.me/yourphonenumber” in international format (including the plus sign and country code), replacing “yourphonenumber” with your WhatsApp phone number.- Save your changes and check if the link works.- To add the link to your stories, create a story and tap the link icon at the top.- Paste the same link in the URL field and tap Done.A Detailed Table Breakdown Related To The Topic
To help you compare the pros and cons of adding WhatsApp button or link to Instagram, we have created a detailed table breakdown below:
| Feature | WhatsApp Button | WhatsApp Link |
|---|---|---|
| Requirements | Instagram Professional Account and WhatsApp Business App account | Any Instagram account and any WhatsApp account |
| Placement | On the profile page, next to the message and email buttons | In the bio or stories, as a clickable URL |
| Visibility | Only visible to users who visit your profile page | Visible to users who see your bio or stories |
| Customization | No option to customize the icon or the text | Option to customize the URL with a shortener or a tracker |
| Opt-in | Users need to tap the button and confirm their action to start a chat with you | Users need to click the link and confirm their action to start a chat with you |
| Analytics | No option to track how many users tap the button or start a chat with you | Option to track how many users click the link or start a chat with you with a tracker or a platform like respond.io[^8^] |
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