How to Add WhatsApp Button on Instagram: A Complete Guide
Hi everyone, welcome to another article on our blog. Today, we are going to talk about how to add WhatsApp button on Instagram, and why you should do it. If you are an Instagram user, you probably know that this platform is a great way to share your photos and videos with your followers and other users. But did you know that you can also use Instagram to connect with your customers and leads on WhatsApp, the most popular messaging app in the world?
WhatsApp is a free app that allows you to send text, voice, video, and image messages to anyone who has the app installed on their device. WhatsApp also has a business version, called WhatsApp Business, that lets you create a profile with your contact information, product catalog, and automated responses. WhatsApp Business also allows you to use WhatsApp API, which enables you to integrate WhatsApp with other platforms and services.
Why Add WhatsApp Button on Instagram?
By adding a WhatsApp button on Instagram, you can direct your Instagram visitors to a WhatsApp conversation with you. This can help you turn your Instagram traffic into WhatsApp contacts, which can lead to more engagement, conversions, and sales. Here are some of the benefits of adding a WhatsApp button on Instagram:
Direct conversation through Instagram
WhatsApp links added to Instagram enable you to have a direct conversation with customers through Instagram. Since most people are familiar with the platform, it offers easier communication and a more personalized connection. Companies also prefer WhatsApp links to an Instagram Direct Message (DM) because it helps them identify stronger leads that are more interested in their business.
Increased flexibility
As we all know, Instagram and WhatsApp are popular social networks in their own rights. By combining the might of Instagram’s social reach with WhatsApp’s robust features, companies can increase their online presence and grow their brand faster. You can use both platforms to showcase your products and services, share testimonials and reviews, offer discounts and promotions, and more.
Increase opt-ins
To prevent businesses from spamming, WhatsApp requires businesses to obtain opt-ins from their contacts before messaging them. Luckily, you can obtain opt-ins effortlessly with WhatsApp links for Instagram when the contacts message you first. This way, you can build trust and loyalty with your customers and comply with WhatsApp’s policies.
Share documents, images, videos, and texts
WhatsApp allows you to share any essential documents, presentations, images or videos via chat. You can also send large text messages easily. People are more likely to read longer texts on a personalized WhatsApp chat than on a social media platform. This can help you provide more information and value to your customers and leads.
Contact by video or audio call
WhatsApp also allows you to contact your customers by video or audio call. This is helpful when resolving customer objections or closing large deals. You can also use this feature to provide live demos, consultations, or support to your customers.
Show business information and product catalog
If you have a WhatsApp Business account, you can show your business information and product catalog to your contacts. You can add your work timings, company name, address, email, website, and other details to your profile. You can also upload photos, prices, and descriptions of your products and services to your catalog. This can help you showcase your offerings and attract more customers.
Add auto-replies, labels, and notes
If you have a WhatsApp Business account or use respond.io platform, you can also add auto-replies, labels, and notes to your contacts. Auto-replies can help you answer commonly asked questions or send greetings and confirmations. Labels can help you organize your contacts by categories such as new customer, pending payment, completed order, etc. Notes can help you add reminders or comments to your contacts.
How to Add WhatsApp Button on Instagram?
Now that we have seen the benefits of adding a WhatsApp button on Instagram, let’s see how to do it. There are two ways to add a WhatsApp button on Instagram: one is by adding an action button to your profile; the other is by adding a link to your bio or stories.
Add an action button to your profile
To add an action button to your profile, you need an Instagram Professional Account and a WhatsApp Business App account. Then, you need to follow these steps:
- Go to your Instagram profile and tap Edit profile.
- Tap Contact Options under Public Business Information.
- Tap WhatsApp Business Phone Number.
- Select a WhatsApp Business number that you want to connect to or add a new WhatsApp Business number.
- Tap Send Code to receive a verification code.
- Verify your WhatsApp Business account by entering the code sent to your mobile device.
Once your number has been confirmed, WhatsApp should be displayed as an action button on your Instagram profile. However, this method only works for WhatsApp Business App users. If you are a WhatsApp API user, you cannot add an action button. Instead, you can add a WhatsApp link to your bio or stories.
Add a link to your bio or stories
A WhatsApp link is a URL that starts with wa.me and contains your phone number. When someone clicks on this link, they will be directed to a WhatsApp chat with you. To create a WhatsApp link, you need to type your phone number in place of 'phone_number' in the following URL: [wa.me/phone_number](^5^).
To add a WhatsApp link to your bio, you need to follow these steps:
- Go to your Instagram profile and tap Edit profile.
- Tap Website under Public Business Information.
- Paste your WhatsApp link in the website field.
- Tap Done.
To add a WhatsApp link to your stories, you need to follow these steps:
- Create an Instagram story and tap the link icon at the top.
- Tap + URL and paste your WhatsApp link in the URL field.
- Tap Done and share your story.
To make your story more visible, you can also add it to your highlights by tapping the highlight icon at the bottom.
WhatsApp Button on Instagram: A Detailed Table Breakdown
To help you compare the two methods of adding a WhatsApp button on Instagram, we have created a detailed table breakdown below. You can use this table to decide which method suits your needs and preferences better.
| Method | Requirements | Advantages | Disadvantages |
|---|---|---|---|
| Action button | Instagram Professional Account WhatsApp Business App account | Easier for customers to find and click Looks more professional and official Does not take up space in bio or stories | Only works for WhatsApp Business App users Cannot customize the button text or color Limited to one phone number per profile |
| Link in bio or stories | A phone number with WhatsApp installed | Works for any WhatsApp user Can customize the link text and color Can use different phone numbers for different purposes | Takes up space in bio or stories Might be overlooked or ignored by customers Requires creating and copying a URL |
FAQs About How to Add WhatsApp Button on Instagram
Do I need a WhatsApp Business account to add a WhatsApp button on Instagram?
No, you do not need a WhatsApp Business account to add a WhatsApp button on Instagram. You can use any phone number that has WhatsApp installed on it. However, if you want to add an action button to your profile, you need a WhatsApp Business App account. If you want to use a WhatsApp API account, you can only add a link to your bio or stories.
Can I add more than one WhatsApp button on Instagram?
No, you cannot add more than one WhatsApp button on Instagram. You can only add one action button or one link to your profile. However, you can add different links to different stories if you want to use different phone numbers for different purposes.
How can I track the performance of my WhatsApp button on Instagram?
You can track the performance of your WhatsApp button on Instagram by using analytics tools such as respond.io. With respond.io, you can monitor how many contacts and messages you receive from each channel, how fast and well you respond to them, how satisfied they are with your service, and more. You can also use respond.io to integrate WhatsApp and Instagram with other platforms and tools that can help you grow your business.
How can I optimize my WhatsApp button on Instagram?
You can optimize your WhatsApp button on Instagram by following some best practices such as:
- Using clear and catchy text and images that invite customers to click on the button or link.
- Making sure that your phone number is correct and active.
- Providing value and information to your customers through your messages.
- Using auto-replies, templates, chatbots, and workflows to automate and streamline your communication.
- Sending personalized andfriendly and personalized messages with the user.
Conclusion
Adding a WhatsApp button on Instagram is a smart way to connect with your customers and leads on another popular messaging app. It can help you increase your engagement, conversions, and sales by providing more value and information to your contacts. You can add a WhatsApp button on Instagram by using an action button or a link in your bio or stories. You can also use analytics and integration tools such as respond.io to track and optimize your performance.
We hope you enjoyed this article and learned something new. If you want to read more articles like this, please check out our blog. We have many topics related to WhatsApp, Instagram, and other social media platforms that can help you grow your business online. Thank you for reading and have a great day! 😊
Post a Comment for "How to Add WhatsApp Button on Instagram: A Complete Guide"