How to Add View Shop Button on Instagram: A Complete Guide

By Cepy 8/10/2023 Post a Comment

Hi everyone, welcome to our article on how to add view shop button on Instagram. If you are an online seller or a business owner who wants to leverage the power of Instagram to showcase your products and services, then this article is for you.

In this article, we will show you how to set up your Instagram shop, how to create and manage your product catalog, how to enable the view shop button on your profile and posts, and how to optimize your shop for more sales and engagement. We will also answer some of the most frequently asked questions about Instagram shopping. So, without further ado, let's get started.

What is Instagram Shopping and Why You Need It

Instagram shopping is a feature that allows you to sell your products directly on Instagram. With Instagram shopping, you can create a digital storefront for your brand, where you can showcase your products in a visually appealing way, and allow your customers to browse and buy them without leaving the app.

Instagram shopping has many benefits for both sellers and buyers. For sellers, it can help you to:

Reach a large and engaged audience of over 1 billion monthly active users
Increase your brand awareness and credibility
Drive more traffic to your website or online store
Boost your conversions and sales
Build loyal and long-term relationships with your customers

For buyers, it can help them to:

Discover new products and brands that match their interests and preferences
Shop with ease and convenience from anywhere and anytime
Get more information and inspiration about the products they want to buy
Enjoy a seamless and secure checkout process within the app
Receive personalized recommendations and offers based on their shopping behavior

How to Set Up Your Instagram Shop

To set up your Instagram shop, you need to meet some requirements and follow some steps. Here are the main requirements:

You need to have an Instagram business account or a creator account
You need to be located in one of the eligible countries or regions
You need to sell physical goods that comply with Instagram's commerce policies and merchant agreement
You need to connect your Instagram account to a Facebook page that you own or manage
You need to have a product catalog that is hosted on Facebook or a supported e-commerce platform such as Shopify or BigCommerce

Once you meet these requirements, you can follow these steps:

Go to your Instagram profile and tap on the menu icon (three horizontal lines) in the top right corner
Select Settings, then Business, then Shopping
Select the Facebook page that is connected to your Instagram account
Select the product catalog that you want to use for your Instagram shop
Review and submit your account for approval. This may take a few days or weeks depending on your account status and region
Once approved, you will receive a notification from Instagram. You can then go back to Settings, Business, Shopping, and turn on the View Shop button option. This will add a shop tab to your profile where people can see your products

How to Create and Manage Your Product Catalog

A product catalog is a collection of information about the products that you want to sell on Instagram. It includes details such as product name, description, price, image, availability, and link. You can create and manage your product catalog in two ways: manually or automatically.

If you want to create and manage your product catalog manually, you need to use Facebook's Catalog Manager tool. This is a free tool that allows you to upload and edit your product information in bulk or individually. To use this tool, you need to:

Go to Facebook's Business Suite (formerly Business Manager) and select Catalog Manager from the menu on the left side
Select Create Catalog and choose E-commerce as the catalog type
Select Upload Product Info as the method of adding products
Select Next and name your catalog. You can also assign it to a Facebook page that is connected to your Instagram account
Select Add Products Manually or Use Data Feeds depending on how you want to upload your product information. If you choose Add Products Manually, you can enter each product detail one by one. If you choose Use Data Feeds, you can upload a CSV or XML file that contains your product information in a predefined format
Once you have added your products, you can review and publish them. You can also edit or delete them anytime from the Catalog Manager

If you want to create and manage your product catalog automatically, you need to use a supported e-commerce platform such as Shopify or BigCommerce. These platforms allow you to sync your online store with your Instagram account and automatically update your product information whenever you make changes on your website. To use this method, you need to:

Sign up for an account with a supported e-commerce platform and create your online store
Add your products to your online store and make sure they comply with Instagram's commerce policies and merchant agreement
Connect your online store to your Facebook page and Instagram account. You can do this by following the instructions provided by your e-commerce platform
Select the product catalog that you want to use for your Instagram shop from the Settings, Business, Shopping menu on your Instagram profile
Wait for your account to be approved by Instagram. Once approved, you can turn on the View Shop button option and start selling on Instagram

How to Enable the View Shop Button on Your Profile and Posts

The view shop button is a feature that allows you to display a shop icon on your profile and posts. This icon lets people know that you have products for sale and allows them to access your shop with one tap. To enable the view shop button on your profile and posts, you need to:

Turn on the View Shop button option from the Settings, Business, Shopping menu on your Instagram profile. This will add a shop tab to your profile where people can see your products
Create shoppable posts and stories by tagging your products from your product catalog. To do this, you need to select a photo or video that features one or more of your products, tap on Tag Products, and select the products that you want to tag. You can tag up to five products per image or video, or up to 20 products per carousel post. You can also add stickers or filters to make your posts more attractive and engaging
Publish your shoppable posts and stories as usual. You will see a shopping bag icon on the top right corner of your posts and stories, indicating that they are shoppable. People can tap on this icon or on the product tags to see more details about the products and buy them directly from the app

A Detailed Table Breakdown Related to the Topic

To help you understand the benefits of adding view shop button on Instagram, we have created a detailed table breakdown that compares Instagram shopping with other online selling methods. Here is the table:

Method	Pros	Cons
Instagram Shopping	Reach a large and engaged audience of over 1 billion monthly active users Increase your brand awareness and credibility Drive more traffic to your website or online store Boost your conversions and sales Build loyal and long-term relationships with your customers Enjoy a seamless and secure checkout process within the app Receive personalized recommendations and offers based on your shopping behavior	Need to meet some requirements and follow some steps to set up your Instagram shop Need to comply with Instagram's commerce policies and merchant agreement Need to connect your Instagram account to a Facebook page and a product catalog Need to wait for approval from Instagram before you can start selling Need to pay a selling fee of 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less (in the US)
Website or Online Store	Have full control over your design, layout, features, and functionality Have more flexibility and customization options for your products and services Have access to more analytics and insights about your performance and customers Have more options for payment methods, shipping methods, taxes, etc. Avoid paying any fees or commissions to third-party platforms (except for hosting, domain, etc.)	Need to invest more time, money, and effort to create and maintain your website or online store Need to attract and retain customers using various marketing strategies such as SEO, PPC, email marketing,social media, etc. Need to deal with more technical issues and security risks such as hacking, malware, downtime, etc. Need to comply with various laws and regulations such as GDPR, CCPA, etc.
Other Online Platforms	Have access to a ready-made platform that is easy to use and set up Have access to a large and diverse customer base that is already interested in your niche or category Have access to various tools and resources that can help you grow your business Have access to customer support and dispute resolution services	Need to compete with many other sellers who are selling similar products or services Need to pay fees or commissions to the platform for every sale or transaction Need to follow the platform's rules and policies, which may limit your creativity and flexibility Need to rely on the platform's reputation and performance, which may affect your brand image and customer satisfaction

FAQs About How to Add View Shop Button on Instagram

How do I know if my account is eligible for Instagram shopping?

To check if your account is eligible for Instagram shopping, you can go to Settings, Business, Shopping on your Instagram profile. If you see a message that says "You're eligible for Instagram Shopping", then you can proceed to set up your Instagram shop. If you see a message that says "Your account isn't eligible for Instagram Shopping", then you need to review the requirements and steps that we mentioned earlier in this article.

How long does it take for Instagram to approve my account for shopping?

The approval process for Instagram shopping may vary depending on your account status and region. It may take anywhere from a few days to a few weeks. You can check the status of your approval by going to Settings, Business, Shopping on your Instagram profile. If you see a message that says "Your account is approved for Instagram Shopping", then you can start selling on Instagram. If you see a message that says "Your account is under review for Instagram Shopping", then you need to wait until Instagram reviews your account.

How do I edit or delete my product catalog?

You can edit or delete your product catalog from the Catalog Manager tool on Facebook's Business Suite. To do this, you need to go to Catalog Manager, select the catalog that you want to edit or delete, and make the changes that you want. You can also use the Catalog Manager app on your mobile device to edit or delete your product catalog.

How do I promote my Instagram shop?

You can promote your Instagram shop by using various strategies such as:

Creating engaging and high-quality shoppable posts and stories that showcase your products and their benefits
Using hashtags, keywords, captions, and tags that are relevant to your products and niche
Collaborating with influencers, celebrities, or other brands that have a similar audience as yours
Running ads or sponsored posts that target your ideal customers based on their demographics, interests, behaviors, etc.
Offering discounts, coupons, freebies, or giveaways to attract more customers and generate more sales
Encouraging user-generated content, reviews, testimonials, or referrals from your existing customers
Creating a loyal community of followers who engage with your content and support your brand

How do I track and measure my Instagram shop performance?

You can track and measure your Instagram shop performance by using various tools and metrics such as:

The Insights tab on your Instagram profile, where you can see data such as impressions, reach, engagement, followers, etc.
The Shop tab on your Instagram profile, where you can see data such as product views, product clicks, purchases, revenue, etc.
The Commerce Manager tool on Facebook's Business Suite, where you can see data such as orders, shipments, returns, payouts, etc.
The Analytics tool on Facebook's Business Suite, where you can see data such as conversions, attribution, retention, lifetime value, etc.
The third-party tools or integrations that are compatible with your e-commerce platform or product catalog provider

How do I manage my orders and payments?

You can manage your orders and payments from the Commerce Manager tool on Facebook's Business Suite. To do this, you need to go to Commerce Manager, select the Orders tab, and view the details of your orders. You can also use the Commerce Manager app on your mobile device to manage your orders and payments.

When a customer buys a product from your Instagram shop, they can pay using various methods such as credit card, debit card, PayPal, etc. The payment will be processed by Facebook Pay, which is a secure and convenient payment system that works across Facebook, Instagram, Messenger, and WhatsApp. You will receive the payment in your bank account within a few days after the order is confirmed.

How do I handle shipping and returns?

You can handle shipping and returns from the Commerce Manager tool on Facebook's Business Suite. To do this, you need to go to Commerce Manager, select the Orders tab, and view the details of your orders. You can also use the Commerce Manager app on your mobile device to handle shipping and returns.

When a customer buys a product from your Instagram shop, they can choose from various shipping options that you offer, such as standard, express, etc. You are responsible for fulfilling and delivering the order to the customer within the estimated delivery time. You can also provide tracking information to the customer if available.

If a customer wants to return or exchange a product that they bought from your Instagram shop, they can request a return or exchange within 30 days of receiving the order. You are responsible for accepting or rejecting the request, providing a return label if applicable, and issuing a refund or exchange to the customer within 5 days of receiving the returned product.

How do I resolve disputes or issues with customers?

You can resolve disputes or issues with customers from the Commerce Manager tool on Facebook's Business Suite. To do this, you need to go to Commerce Manager, select the Orders tab, and view the details of your orders. You can also use the Commerce Manager app on your mobile device to resolve disputes or issues with customers.

If a customer has a problem or a question about their order, they can contact you directly through Instagram or through the Help Center on Facebook's Business Suite. You are responsible for responding to the customer and providing a solution or an answer within 48 hours. You can also escalate the issue to Facebook if you need further assistance or mediation.

How do I comply with Instagram's commerce policies and merchant agreement?

You can comply with Instagram's commerce policies and merchant agreement by following the rules and guidelines that Instagram has set for sellers who use its shopping feature. These rules and guidelines cover various aspects such as:

The types of products that you can sell on Instagram
The quality and accuracy of your product information and images
The pricing and availability of your products
The customer service and communication that you provide
The fulfillment and delivery of your orders
The handling of returns, refunds, and exchanges
The resolution of disputes and issues
The protection of customer data and privacy
The prevention of fraud and abuse

You can find more details about Instagram's commerce policies and merchant agreement here: https://www.facebook.com/policies/commerce/

How do I get more help or support for Instagram shopping?

You can get more help or support for Instagram shopping by visiting the following resources:

The Help Center on Facebook's Business Suite, where you can find answers to common questions and issues: https://www.facebook.com/business/help
The Learning Center on Facebook's Business Suite, where you can find tutorials and guides on how to use various features and tools: https://www.facebook.com/business/learn
The Community Forum on Facebook's Business Suite, where you can connect with other sellers and experts who can share their tips and advice: https://www.facebook.com/business/community
The Contact Us page on Facebook's Business Suite, where you can reach out to Facebook's support team for specific inquiries or feedback: https://www.facebook.com/business/contact-us

Conclusion

We hope you found this article helpful and informative on how to add view shop button on Instagram. Instagram shopping is a great way to showcase your products and services, reach a large and engaged audience, and boost your conversions and sales. By following the steps and tips that we shared in this article, you can set up your Instagram shop, create and manage your product catalog, enable the view shop button on your profile and posts, and optimize your shop for more sales and engagement.

If you have any questions or comments about this article, feel free to leave them below. We would love to hear from you. And if you want to learn moreabout Instagram marketing and other online selling methods, don't forget to check out our other articles on our website. Thank you for reading and happy selling!

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