How to Add Products to Instagram: A Complete Guide for Online Sellers
Hi Online Friends,
If you're looking for a way to sell your products on Instagram, you've come to the right place. Instagram is one of the most popular social media platforms for online shopping, with over 1.4 billion users and 130 million people tapping on shopping posts every month.
But how do you add products to Instagram and create a shoppable feed that attracts customers and boosts your sales? In this article, I'll show you everything you need to know about how to add products to Instagram, from setting up your shop to tagging your products in posts and stories. I'll also share some tips and best practices to help you optimize your Instagram shop and grow your online business.
What is Instagram Shopping?
Instagram Shopping is a set of features that allow you to showcase your products on Instagram and let customers buy them directly from your photos and videos. With Instagram Shopping, you can:
- Create a shop, which is your storefront on Instagram where people can browse and buy your products.- Tag products in your feed posts and stories, which link to your product pages where customers can see more details and complete their purchase.- Use shopping stickers in reels and IGTV videos, which also link to your product pages.- Create collections of products that you can feature in your shop and in the Shop tab, which is a dedicated space for shopping on Instagram.- Use checkout on Instagram, which lets customers buy your products without leaving the app (available in select countries).Instagram Shopping can help you reach new customers, increase your brand awareness, and drive more sales for your online store. According to a survey commissioned by Facebook, 81% of respondents said Instagram helps them research products and services, and 130 million people tap on shopping posts every month.
How to Set Up Your Shop on Instagram
Before you can add products to Instagram, you need to set up your shop on Instagram. To do this, you need to:
- Meet the requirements for Instagram Shopping, such as being in a supported country, selling eligible products, and complying with the commerce policies.- Have a business or creator account on Instagram that is connected to a Facebook Page.- Have a Business Manager account that manages your Instagram account and Facebook Page.- Have a product catalog that contains the products you want to sell on Instagram. You can create one using Catalog Manager or connect an existing one from a platform like Shopify or WooCommerce.- Choose a checkout method that determines how customers will complete their purchase. You can use checkout on Instagram (if available), direct customers to your website, or use another option like WhatsApp or phone orders.- Choose the sales channels where you want to sell your products. You can have your shop on both Instagram and Facebook, or just one of them.To set up your shop on Instagram, follow these steps:
1. Go to Commerce Manager and click Get Started.2. Select Create Your Shop and follow the instructions to choose your checkout method, sales channels, catalog, and shop name.3. Review and submit your shop for review. It may take a few days or longer for your shop to be approved.4. Once your shop is approved, you can start adding products to Instagram.How to Add Products to Your Feed Posts
One of the ways you can add products to Instagram is by tagging them in your feed posts. This way, you can showcase your products in action and let customers shop them with just a few taps. To add products to your feed posts, follow these steps:
1. Create a post on Feed and tap Tag Products.2. Tap the photo where you want to add a product tag.3. Search for the product in your catalog and select it.4. Repeat steps 2 and 3 for each product you want to tag in the photo. You can tag up to 5 products per single-image post or 20 products per multi-image post.5. Tap Done and share your post.When you tag products in your feed posts, they will appear with a shopping bag icon in the corner. Customers can tap on the photo or the View Products button to see the product tags and their prices. They can also tap on a product tag to go to the product page where they can see more details and complete their purchase.
How to Add Products to Your Stories
Another way you can add products to Instagram is by tagging them in your stories. This way, you can create engaging and ephemeral content that drives customers to your shop. To add products to your stories, follow these steps:
1. Create a story and tap the sticker icon.2. Tap the Product sticker and select a product from your catalog.3. Customize the sticker by changing its color, text, and position.4. Add any other stickers, filters, or effects to your story.5. Tap Next and share your story.When you tag products in your stories, they will appear with a shopping bag icon and the product name. Customers can tap on the product sticker to go to the product page where they can see more details and complete their purchase.
How to Add Products to Instagram: Best Practices and Tips
Now that you know how to add products to Instagram, here are some best practices and tips to help you optimize your Instagram shop and grow your online business.
- Build a habit of posting about your products regularly, so your customers can see your latest offerings and promotions.- Reveal the process behind creating your products, by taking your customers behind-the-scenes using stories or reels. This can help you build trust and loyalty with your audience.- Show all variations of your products, such as different colors, sizes, and materials, so your customers can have a selection to choose from.- Create story highlights for different products or categories, so you can showcase them on your profile even after your stories disappear.- Use a backdrop that makes your products pop, such as a white or patterned wall. You can also use a piece of fabric as your backdrop.- Feature multiple products with a flat lay, which is a picture taken from above of items laid out on a flat surface. This can help you create a visually appealing and cohesive feed.- Share photos and videos that your customers have posted with your products, by asking their permission and reposting them on your account. This can help you generate social proof and user-generated content for your brand.- Use relevant hashtags and keywords in your captions and tags, so your posts can reach more potential customers who are searching for products like yours on Instagram.- Analyze your performance and insights, by using tools like Instagram Insights or Facebook Analytics. This can help you understand what works best for your shop and how you can improve your strategy.A Detailed Table Breakdown Related to the Topic
| Feature | Description | Benefit |
|---|---|---|
| Shop | Your storefront on Instagram where people can browse and buy your products. | Helps you showcase your brand and products in an immersive way. |
| Product Tagging | A way to link your products to your feed posts and stories. | Helps you drive traffic and sales from your content. |
| Shopping Stickers | A way to link your products to your reels and IGTV videos. | Helps you create engaging and shoppable video content. |
| Collections | A way to group and feature your products in your shop and in the Shop tab. | Helps you organize and highlight your products in different themes or categories. |
| Checkout on Instagram | A way to let customers buy your products without leaving the app (available in select countries). | Helps you provide a seamless and secure shopping experience for your customers. |
FAQs About How to Add Products to Instagram
How do I get approved for Instagram Shopping?
To get approved for Instagram Shopping, you need to meet the requirements for Instagram Shopping, such as being in a supported country, selling eligible products, and complying with the commerce policies. You also need to have a business or creator account on Instagram that is connected to a Facebook Page, a Business Manager account that manages your Instagram account and Facebook Page, and a product catalog that contains the products you want to sell on Instagram. Once you have these things ready, you can set up your shop on Instagram using Commerce Manager and submit it for review. It may take a few days or longer for your shop to be approved.
How do I edit or delete product tags on Instagram?
To edit or delete product tags on Instagram, follow these steps:
- To edit product tags on feed posts, tap the three dots icon on the top right corner of the post and select Edit. Then tap Tag Products and make the changes you want. Tap Done when you're finished.- To delete product tags on feed posts, tapthe three dots icon on the top right corner of the post and select Edit. Then tap Tag Products and tap on the product tag you want to delete. Tap Delete and then Done.- To edit or delete product tags on stories, go to your profile and tap the Archive icon. Tap the story you want to edit or delete and tap the three dots icon on the bottom right corner. Then tap Edit Highlight or Delete Highlight.How do I promote my products on Instagram?
There are many ways you can promote your products on Instagram, such as:
- Creating engaging and shoppable content that showcases your products in action and links to your product pages.- Using hashtags and keywords that are relevant to your products and niche, so you can reach more potential customers who are searching for products like yours on Instagram.- Collaborating with influencers and creators who can help you spread the word about your products and generate social proof and user-generated content for your brand.- Running ads on Instagram that target your ideal audience and drive them to your shop or website. You can use different ad formats, such as photo, video, carousel, collection, stories, reels, or IGTV ads.- Offering discounts, coupons, giveaways, or contests that incentivize customers to buy your products or refer them to their friends and family.How do I manage my orders and inventory on Instagram?
Depending on the checkout method you choose, you can manage your orders and inventory on Instagram in different ways:
- If you use checkout on Instagram, you can manage your orders and inventory using Commerce Manager. You can also use the Instagram app to view your orders, update your order status, contact customers, issue refunds, cancel orders, or mark orders as fulfilled.- If you direct customers to your website, you can manage your orders and inventory using your website platform or a third-party tool. You can also use the Instagram app to view your insights, such as how many people tapped on your product tags or stickers.- If you use another option, such as WhatsApp or phone orders, you can manage your orders and inventory manually or using a tool of your choice.How do I measure the performance of my Instagram shop?
You can measure the performance of your Instagram shop using tools like Instagram Insights or Facebook Analytics. These tools can help you understand how your shop is performing and how you can improve your strategy. For example, you can see metrics such as:
- Reach: The number of unique accounts that saw any of your posts or stories that have product tags or stickers.- Impressions: The total number of times that any of your posts or stories that have product tags or stickers were seen.- Taps: The number of taps on your product tags or stickers.- Product Page Views: The number of times that people viewed your product pages from your posts or stories that have product tags or stickers.- Purchases: The number of purchases that were made from your posts or stories that have product tags or stickers (only available if you use checkout on Instagram).How do I optimize my Instagram shop for SEO?
To optimize your Instagram shop for SEO, you need to make sure that your shop name, description, product names, descriptions, and tags are relevant, clear, and descriptive. You also need to use keywords that match what people are searching for on Instagram and Google. Here are some tips to help you optimize your Instagram shop for SEO:
- Use your main keyword in your shop name and description. For example, if you sell handmade jewelry, you can use a keyword like "handmade jewelry" in your shop name and description.- Use different keywords for different products and categories. For example, if you sell earrings, necklaces, bracelets, and rings, you can use keywords like "earrings", "necklaces", "bracelets", and "rings" in your product names and descriptions.- Use long-tail keywords that are more specific and less competitive. For example, instead of using a generic keyword like "earrings", you can use a long-tail keyword like "gold hoop earrings" or "dangle earrings with pearls".- Use synonyms and variations of your keywords. For example, instead of using the same keyword over and over again, you can use synonyms and variations like "jewelry", "accessories", "pieces", "items", etc.- Use hashtags that are relevant to your products and niche. For example, if you sell handmade jewelry, you can use hashtags like #handmadejewelry #jewelrylover #jewelryoftheday #jewelrygram etc.Conclusion
Instagram is a great platform for online sellers who want to showcase their products and reach new customers. By following this guide on how to add products to Instagram, you can create a shoppable feed that attracts customers and boosts your sales. You can also use the best practices and tips to optimize your Instagram shop and grow your online business.
If you enjoyed this article, don't forget to check out my other articles on how to sell your products on Instagram. Here are some of them:
- How to Add Music to Instagram Post: A Step-by-Step Guide- How to Advertise on Instagram: A Complete Guide for Beginners- How to Add a Link to Instagram Story: A Simple Trick- How to Find Add Yours on Instagram: A Fun Way to Engage Your AudienceThank you for reading and happy selling!
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