How to Add a Link on Instagram Story: A Complete Guide

By Cepy 8/19/2023 Post a Comment

Hi Online Friends,

Do you want to learn how to add a link on Instagram story and drive more traffic to your website, blog, or product page? If yes, then you are in the right place.

I have been using Instagram stories for a while now and I have learned a lot of tips and tricks on how to make them more engaging and effective. One of the most powerful features of Instagram stories is the ability to add a link that your viewers can swipe up to access.

In this article, I will show you how to add a link on Instagram story step by step, what are the requirements and best practices, and how to measure the results of your story links. Let's get started!

What are Instagram Story Links?

Instagram story links are clickable URLs that you can add to your stories and direct your viewers to any external webpage. They are also known as swipe-up links because your viewers can swipe up on your story to open the link in their browser.

Instagram story links are a great way to drive more traffic to your website, blog, product page, landing page, or any other online destination. You can use them to promote your latest blog post, offer a discount code, share a freebie, invite people to sign up for your newsletter, or anything else you want.

Who Can Add Links to Instagram Stories?

Unfortunately, not everyone can add links to their Instagram stories. There are some requirements that you need to meet in order to access this feature.

The main requirement is that you need to have a business or creator account with at least 10,000 followers. If you have a personal account, you will need to switch to a business or creator account first. You can do this by going to your profile settings and tapping on "Switch to Professional Account".

If you already have a business or creator account but you don't have 10,000 followers yet, you will need to work on growing your audience and reaching that milestone. You can do this by posting high-quality content regularly, engaging with your followers and other users, using relevant hashtags and keywords, collaborating with other influencers, and running ads or giveaways.

How to Add a Link to Your Instagram Story?

If you meet the requirements for adding links to your Instagram stories, here are the steps you need to follow:

Create a new story by tapping on the camera icon on the top left corner of your home screen or swiping right from anywhere in the app.
Capture a photo or video or upload one from your gallery. You can also use any of the creative tools available on the app, such as filters, stickers, text, gifs, music, etc.
Once you are happy with your story, tap on the link icon on the top right corner of the screen. It looks like a chain or paperclip.
A pop-up window will appear where you can enter or paste the URL of the webpage you want to link to. You can also use the "Search Web" option to find the webpage you want without leaving the app.
Tap on "Done" when you have entered the URL. You will see a confirmation message that says "Link Added".
You can preview how your story link will look by tapping on "Preview Link". You can also edit or remove the link by tapping on it again.
When you are ready to share your story with your followers, tap on "Send To" and then "Share" next to "Your Story". You can also send it to specific people or groups by selecting them from the list.

How to Optimize Your Instagram Story Links?

Adding a link to your Instagram story is not enough. You also need to make sure that your link is relevant, clear, and enticing for your viewers. Here are some tips on how to optimize your Instagram story links:

Use a catchy title and description for your webpage. This is what your viewers will see when they swipe up on your story. Make sure it matches the content of your story and captures their attention.
Use a short and simple URL. Avoid using long and complicated URLs that might confuse or discourage your viewers. You can use a URL shortener service like Bitly or TinyURL to create shorter and more memorable links.
Add a call-to-action (CTA) to your story. A CTA is a phrase that tells your viewers what action you want them to take after watching your story. For example, "Swipe up to read more", "Swipe up to get the code", "Swipe up to claim your freebie", etc. You can use text, stickers, gifs, or voice to add a CTA to your story.
Test your link before sharing it. Make sure that your link works properly and that it leads to the right webpage. You can do this by previewing your link or sending it to yourself or a friend first.
Track and measure the performance of your link. You can see how many people viewed and swiped up on your story link by tapping on the "Seen by" option at the bottom left corner of your story. You can also use analytics tools like Google Analytics or Instagram Insights to see how much traffic and conversions your link generated.

A Detailed Table Breakdown Related to the Topic

Benefits of Adding Links to Instagram Stories	Challenges of Adding Links to Instagram Stories	Solutions for Adding Links to Instagram Stories
Drive more traffic to your website, blog, or product page	Need to have a business or creator account with at least 10,000 followers	Switch to a professional account and grow your audience
Increase your conversions and sales	Need to create engaging and relevant stories that match your link	Use creative tools and CTAs to make your stories more appealing and clear
Build trust and credibility with your audience	Need to provide value and quality content that meets your audience's needs and expectations	Use analytics and feedback to understand your audience's preferences and behavior
Expand your reach and exposure	Need to optimize your link for SEO and user experience	Use catchy titles, descriptions, and short URLs for your webpages
Grow your email list and social media following	Need to track and measure the results of your link campaigns	Use tools like Google Analytics or Instagram Insights to monitor your traffic and conversions

FAQs About How to Add a Link on Instagram Story

How do I know if I can add links to my Instagram stories?

You can check if you have access to the link feature by creating a new story and looking for the link icon on the top right corner of the screen. If you don't see it, it means you don't have access to it yet. You will need to switch to a business or creator account and have at least 10,000 followers in order to use it.

Can I add more than one link to my Instagram story?

No, you can only add one link per story. However, you can create multiple stories with different links and share them as a story highlight on your profile. This way, you can showcase more than one link at a time and make them available for longer than 24 hours.

Can I add links to my Instagram reels or live videos?

No, you can only add links to your Instagram stories. However, you can share your reels or live videos as stories and then add a link to them. Alternatively, you can add a link in the caption or bio of your reels or live videos.

Can I edit or remove a link from my Instagram story?

Yes, you can edit or remove a link from your Instagram story before or after sharing it. To do so, tap on the link icon again and then choose "Edit Link" or "Remove Link". You can also preview how your link will look by tapping on "Preview Link".

How can I make my Instagram story links more visible?

You can make your Instagram story links more visible by adding a CTA that tells your viewers what action you want them to take after watching your story. For example, "Swipe up to read more", "Swipe up to get the code", "Swipe up to claim your freebie", etc. You can use text, stickers, gifs, or voice to add a CTA to your story.

How can I make my Instagram story links more clickable?

You can make your Instagram story links more clickable by using a catchy title and description for your webpage. This is what your viewers will see when they swipe up on your story. Make sure it matches the content of your story and captures their attention.

How can I make my Instagram story links more relevant?

You can make yourInstagram story links more relevant by providing value and quality content that meets your audience's needs and expectations. Make sure that your link is related to the topic of your story and that it offers something useful or interesting for your viewers.

How can I make my Instagram story links more effective?

You can make your Instagram story links more effective by tracking and measuring the performance of your link campaigns. You can see how many people viewed and swiped up on your story link by tapping on the "Seen by" option at the bottom left corner of your story. You can also use analytics tools like Google Analytics or Instagram Insights to see how much traffic and conversions your link generated.

How can I make my Instagram story links more creative?

You can make your Instagram story links more creative by using any of the creative tools available on the app, such as filters, stickers, text, gifs, music, etc. You can also use different formats, such as photos, videos, boomerangs, or polls, to make your stories more engaging and interactive.

How can I make my Instagram story links more fun?

You can make your Instagram story links more fun by adding some humor, personality, or emotion to your stories. You can also use emojis, memes, or jokes to make your stories more entertaining and relatable.

Conclusion

Adding a link to your Instagram story is a powerful way to drive more traffic to your website, blog, or product page. It can also help you increase your conversions and sales, build trust and credibility with your audience, expand your reach and exposure, grow your email list and social media following, and more.

In this article, I have shown you how to add a link on Instagram story step by step, what are the requirements and best practices, and how to measure the results of your story links. I hope you found this article helpful and informative.

If you want to learn more about how to use Instagram stories effectively for your business or personal brand, check out my other articles below:

Thank you for reading and happy swiping!

Google Ads Guide