How to Add Link in Instagram Post: A Complete Guide
Hi Online Friends,
Are you looking for ways to add links to your Instagram posts and drive more traffic to your website, blog, or landing page? If yes, then you are in the right place. In this article, I will show you how to add link in Instagram post using different methods and tools.
I have been using Instagram for a long time and I know how frustrating it can be to not be able to share links in captions. Instagram only allows you to add one link in your bio, which is not enough if you want to promote multiple products, services, or content. That's why I have experimented with various ways to add links to my Instagram posts and stories, and I want to share them with you.
Why You Should Add Link in Instagram Post
Before we dive into the methods, let's talk about why you should add link in Instagram post in the first place. Here are some of the benefits of adding links to your Instagram posts:
-You can increase your website traffic and conversions by directing your followers to your landing pages, blogs, products, or services.
-You can boost your SEO ranking and authority by getting more backlinks from a popular social media platform like Instagram.
-You can grow your email list and generate more leads by offering freebies, discounts, or incentives to your followers who click on your links.
-You can enhance your brand awareness and credibility by sharing valuable and relevant content with your audience.
-You can measure your marketing performance and ROI by tracking the clicks, views, and conversions from your links.
How to Add Link in Instagram Post: 7 Ways
Now that you know why you should add link in Instagram post, let's look at the different ways you can do it. Here are seven ways to add links to your Instagram posts:
1. Add a Link to Your Instagram Bio
The simplest and most basic way of adding a link to your Instagram post is to display it in your profile. To do this, go to your Instagram profile and tap Edit Profile. Add your desired link to the Website field, then tap the checkmark to save the changes. Any link placed here will be hyperlinked. This means that people can tap the link and go straight to the website.
When you make an Instagram post, you can use the post's caption to tell people to visit your profile for the relevant link. This is great if you only ever want to share one link. The problem arises if you change this link often because then those viewing older Instagram posts of yours won't be able to find the link. As such, the alternative methods to add link in Instagram post detailed below are preferable.
2. Use a URL Shortener in the Post Caption
Some links can be long and difficult to remember, which is one problem that URL shorteners help combat. You can use a URL shortener service, like Bitly[^1^], to create a more memorable link. You can then put this short link in the captions of your Instagram post, with the hope that your followers will make the effort to fill out the memorable link in their browser (since links in captions aren't hyperlinked).
If you decide to use Bitly, you can shorten a link on the homepage without signing up. It will generate a link like https://bit.ly/3wUJ1mc, with the seven end characters being random. You can sign up for a free account to edit what those seven characters are. Once logged in, click Create, paste your long URL, then use the Customize back-half field to make an easier to remember string. You might need to get creative, as other people will have snagged common words.
3. Create a Link Landing Page
Rather than linking out to a different page every time, you could use a link landing page service. These are personalized pages with a series of links and thumbnails. Examples of such services are Campsite[^1^] and Linktree[^2^]. When you sign up to these services, you get a personalized link which you can then insert into your Instagram profile. On these pages, you can list anything that you want. You can customize the profile picture, bio, theme, and more so that it can have similar branding to your Instagram page.
You can also use Feedlink[^3^], which is an Instagram management platform that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos. So, the next time someone clicks on the link in bio, they will land on this clickable version of your Instagram feed.
4. Mirror Your Instagram Account to Link Posts
Another way to add link in Instagram post is to mirror your Instagram account to a web page that has clickable links. For example, you can use EmbedSocial[^4^], which is a tool that lets you embed your Instagram feed on your website or blog. You can then add links to each post and customize the layout, design, and style of your feed. You can also use hashtags, filters, and analytics to optimize your feed.
To use EmbedSocial, you need to sign up for a free account and connect your Instagram account. Then, you can create a widget and copy the embed code to paste it on your website or blog. You can also use the WordPress plugin or the Shopify app to integrate it with your site. Once you have embedded your feed, you can add links to each post by editing the widget settings.
5. Share a Link in Instagram Stories or IGTV
If you have more than 10,000 followers or a verified account, you can share a link in your Instagram stories using the swipe-up feature. This is a great way to drive traffic to your website, blog, or landing page from your stories. To use this feature, you need to create a story and tap on the link icon at the top. Then, you can enter or paste the URL that you want to link to and tap Done. You can also add a call-to-action sticker or text to encourage your viewers to swipe up and visit the link.
You can also share a link in your IGTV video caption. IGTV is a feature that lets you upload longer videos on Instagram, up to 60 minutes. You can use IGTV to share valuable and engaging content with your audience and promote your website, blog, or landing page by adding a link in the video caption. To do this, you need to create an IGTV video and upload it from the app or the web. Then, you can add a title, description, and cover photo for your video. In the description, you can paste the URL that you want to link to and tap Post.
A Detailed Table Breakdown Related to the Topic
| Method | Pros | Cons |
|---|---|---|
| Add a Link to Your Instagram Bio | Simple and easy | Only one link at a time |
| Use a URL Shortener in the Post Caption | Memorable and trackable links | Not clickable and require manual input |
| Create a Link Landing Page | Multiple links and customizable design | Require third-party service and subscription fee |
| Mirror Your Instagram Account to Link Posts | Clickable links and seamless integration | Require website or blog and embed code |
| Share a Link in Instagram Stories or IGTV | Swipe-up feature and high engagement | Require 10k followers or verification and limited duration |
FAQs About How to Add Link in Instagram Post
How do I add a link to my Instagram post?
You cannot add a clickable link directly to your Instagram post caption. However, you can use different methods and tools to share links with your followers, such as adding a link to your bio, using a URL shortener, creating a link landing page, mirroring your Instagram account, or sharing a link in stories or IGTV.
How do I make my Instagram link clickable?
The only place where you can make your Instagram link clickable is in your bio. You can add one link to your bio that will be hyperlinked and direct people to your website, blog, or landing page. You can also use services like Campsite, Linktree, or Feedlink to create a link landing page with multiple clickable links.
How do I get 10k followers on Instagram?
To get 10k followers on Instagram, you need to post high-quality and engaging content consistently, use relevant hashtags and keywords, interact with your audience and other accounts, collaborate with influencers and brands, run contests and giveaways, promote your account on other platforms, and use analytics tools to optimize your strategy.
How do I verify my Instagram account?
To verify your Instagram account, you need to have an authentic,unique, and notable account that follows the Instagram terms of service and community guidelines. You also need to provide your full name, a government-issued photo ID, and a category for your account. To request verification, you need to go to your profile, tap the menu icon, tap Settings, tap Account, tap Request Verification, and fill out the form.
How do I add music to my Instagram post?
You can add music to your Instagram post by using the Music sticker in stories or reels. To use the Music sticker, you need to create a story or a reel and tap on the sticker icon at the top. Then, you can select the Music sticker and choose a song from the library. You can also search for a song by name, artist, or genre. You can then adjust the length and position of the song and add a cover image or lyrics.
How do I add a product tag to my Instagram post?
You can add a product tag to your Instagram post by using the Shopping feature. To use the Shopping feature, you need to have a business or creator account, connect your account to a Facebook catalog, and comply with the commerce policies. To add a product tag, you need to create a post and tap on Tag Products. Then, you can select a product from your catalog and place it on your photo or video. You can also edit or remove a product tag by tapping on Edit.
How do I add a location to my Instagram post?
You can add a location to your Instagram post by using the Location sticker in stories or the Add Location option in posts. To use the Location sticker, you need to create a story and tap on the sticker icon at the top. Then, you can select the Location sticker and choose a location from the list or search for one. You can also customize the color and size of the sticker. To use the Add Location option, you need to create a post and tap on Add Location. Then, you can choose a location from the list or search for one.
How do I add a link to my Instagram story?
You can add a link to your Instagram story by using the Link icon at the top. However, this feature is only available for accounts that have more than 10,000 followers or are verified. To use this feature, you need to create a story and tap on the Link icon at the top. Then, you can enter or paste the URL that you want to link to and tap Done. You can also add a call-to-action sticker or text to encourage your viewers to swipe up and visit the link.
How do I add captions to my Instagram reels?
You can add captions to your Instagram reels by using the Captions sticker in reels. To use this sticker, you need to create a reel and tap on the sticker icon at the top. Then, you can select the Captions sticker and choose a style and color for your captions. The captions will automatically transcribe your audio into text. You can also edit or delete any words that are incorrect.
How do I add hashtags to my Instagram post?
You can add hashtags to your Instagram post by typing them in the caption or in the comment section. You can use up to 30 hashtags per post. To use hashtags effectively, you should choose relevant and specific hashtags that describe your content and target your audience. You should also avoid banned or spammy hashtags that could lower your reach or engagement.
Conclusion
Adding links to your Instagram posts is a great way to drive more traffic and conversions to your website, blog, or landing page. However, Instagram does not allow you to add clickable links directly to your captions. That's why you need to use different methods and tools to share links with your followers.
In this article, I have shown you how to add link in Instagram post using seven ways: adding a link to your bio, using a URL shortener, creating a link landing page, mirroring your Instagram account, sharing a link in stories or IGTV, adding product tags, and adding location tags.
I hope you found this article helpful and informative. If you did, please share it with your friends and followers who might benefit from it too. Also, don't forget to check out my other articles on how to grow your Instagram account and optimize your marketing strategy.
Thank you for reading and happy posting!
If you want to learn more about how to use Instagram effectively, check out this article: How to Add Music to Instagram Post: A Step-by-Step Guide.
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