How to Add a Clickable Link on Instagram Post 2021: A Complete Guide

By Cepy 8/18/2023 Post a Comment

Hi everyone, welcome to another article on how to grow your Instagram account and reach more people with your content. In this article, we will show you how to add a clickable link on Instagram post 2021, which is one of the most requested features by Instagram users.

As you may know, Instagram does not allow you to add links to your posts, except for the one in your bio. This means that if you want to direct your followers to a website, a product, a blog post, or any other online resource, you have to ask them to go to your bio and click on the link there. This can be inconvenient and frustrating for both you and your audience, as it adds an extra step and reduces the chances of them actually clicking on your link.

Why You Need a Clickable Link on Instagram Post 2021

So why do you need a clickable link on Instagram post 2021? Well, there are many reasons why adding a link to your post can benefit you and your business. Here are some of them:

It can increase your traffic and conversions

By adding a link to your post, you can drive more traffic to your website, blog, landing page, or any other online destination. This can help you increase your exposure, generate more leads, and boost your sales. For example, if you are promoting a product or a service, you can add a link to your post that takes your followers directly to the purchase page. This can increase the chances of them buying from you, as they don't have to go through multiple steps or pages to do so.

It can improve your engagement and retention

By adding a link to your post, you can also improve your engagement and retention with your audience. This is because you can provide them with more value and information that they are interested in. For example, if you are sharing a tip or a tutorial, you can add a link to your post that takes them to a more detailed article or video on the same topic. This can help them learn more from you, appreciate your content, and stay loyal to your brand.

It can enhance your credibility and authority

By adding a link to your post, you can also enhance your credibility and authority in your niche. This is because you can show your followers that you are not just making claims or opinions, but that you have evidence or sources to back them up. For example, if you are sharing a statistic or a fact, you can add a link to your post that takes them to the original research or data that supports it. This can help them trust you more, respect your expertise, and follow your advice.

How to Add a Clickable Link on Instagram Post 2021

Now that you know why you need a clickable link on Instagram post 2021, let's see how you can actually do it. Unfortunately, as we mentioned before, Instagram does not allow you to add links directly to your posts. However, there are some workarounds and tools that you can use to achieve the same result. Here are some of them:

Use Linktree

Linktree is one of the most popular tools for adding multiple links to your Instagram bio. It allows you to create a custom landing page with different links that you want to share with your followers. You can then add the Linktree URL to your bio and direct your followers there whenever you want them to click on a specific link.

To use Linktree, you need to sign up for an account and connect it with your Instagram account. Then, you can add as many links as you want to your Linktree page. You can also customize the appearance of your page with different themes, colors, images, and icons. Once you are done, you can copy the Linktree URL and paste it in your bio.

Use Tap.bio

Tap.bio is another tool that allows you to add multiple links to your Instagram bio. However, unlike Linktree, Tap.bio lets you create mini-websites with different cards that contain different types of content. For example, you can create cards with links, videos, photos, podcasts, newsletters, products, and more. You can then add the Tap.bio URL to your bio and direct your followers there whenever you want them to see or click on something.

To use Tap.bio, you need to sign up for an account and connect it with your Instagram account. Then, you can create as many cards as you want with different content types. You can also customize the look and feel of your cards with different layouts, colors, fonts, and backgrounds. Once you are done, you can copy the Tap.bio URL and paste it in your bio.

Use Swipe Up Feature

If you have more than 10,000 followers or a verified account, you can use the swipe up feature on Instagram Stories to add links to your posts. This feature allows you to add a link to any story that you create and invite your followers to swipe up to access it. This can be a great way to drive more traffic and conversions from your stories, as you can add links to your website, blog, product, or any other online resource.

To use the swipe up feature, you need to create a story as usual and then tap on the link icon at the top of the screen. Then, you can enter the URL that you want to link to and tap on done. You can also add a call to action or a sticker to encourage your followers to swipe up. Once you publish your story, your followers will be able to swipe up and access your link.

A Detailed Table Breakdown Related to the Topic

To help you compare and choose the best tool or method for adding a clickable link on Instagram post 2021, we have created a detailed table breakdown that summarizes their features, benefits, drawbacks, and costs. Here it is:

Tool/Method	Features	Benefits	Drawbacks	Costs
Linktree	- Allows you to add multiple links to your bio - Lets you customize your landing page with different themes, colors, images, and icons - Provides analytics and insights on your link performance	- Easy to use and set up - Helps you organize and manage your links - Helps you track and optimize your link performance	- Requires an extra step for your followers to access your links - Limits your branding and design options - May not work well with some browsers or devices	- Free plan available with basic features - Pro plan costs $6/month with advanced features
Tap.bio	- Allows you to add multiple links to your bio - Lets you create mini-websites with different cards that contain different types of content - Provides analytics and insights on your card performance	- Easy to use and set up - Helps you showcase and share different types of content - Helps you track and optimize your card performance	- Requires an extra step for your followers to access your links - Limits your branding and design options - May not work well with some browsers or devices	- Free plan available with basic features - Silver plan costs $5/month with advanced features - Gold plan costs $12/month with premium features
Swipe Up Feature	- Allows you to add links directly to your stories - Lets you add a call to action or a sticker to encourage your followers to swipe up - Provides analytics and insights on your story performance	- Easy to use and set up - Helps you drive more traffic and conversions from your stories - Helps you track and optimize your story performance	- Requires a minimum of 10,000 followers or a verified account - Limits your link duration to 24 hours - May not reach all of your followers due to the algorithm	- Free feature available for eligible accounts

FAQ Section

How do I add a link to my Instagram bio?

To add a link to your Instagram bio, follow these steps:

Open the Instagram app on your phone or tablet.
Tap on the profile icon at the bottom right corner of the screen.
Tap on the edit profile button at the top of the screen.
Tap on the website field and enter the URL that you want to link to.
Tap on done or save at the top right corner of the screen.
Your link will now appear in your bio.

How do I change the link in my Instagram bio?

To change the link in your Instagram bio, follow these steps:

Open the Instagram app on your phone or tablet.
Tap on the profile icon at the bottom right corner of the screen.
Tap on the edit profile button at the top of the screen.
Tap on the website field and delete the existing URLand enter the new URL that you want to link to.
Tap on done or save at the top right corner of the screen.
Your link will now be updated in your bio.

How do I add a link to my Instagram caption?

Unfortunately, you cannot add a link to your Instagram caption, as Instagram does not allow you to do so. However, you can add a link to your bio and direct your followers there by using phrases like "link in bio", "check out the link in my bio", or "click the link in my bio". Alternatively, you can use tools like Linktree or Tap.bio to add multiple links to your bio and direct your followers to the specific link that you want them to click on.

How do I add a link to my Instagram story?

If you have more than 10,000 followers or a verified account, you can add a link to your Instagram story by using the swipe up feature. To do so, follow these steps:

Open the Instagram app on your phone or tablet.
Tap on the camera icon at the top left corner of the screen or swipe right from anywhere in the feed.
Create a story as usual by taking a photo, video, or using an existing one from your gallery.
Tap on the link icon at the top of the screen and enter the URL that you want to link to.
Tap on done or save at the top right corner of the screen.
Add a call to action or a sticker to encourage your followers to swipe up and access your link.
Publish your story as usual by tapping on your profile picture at the bottom left corner of the screen.
Your followers will now be able to swipe up and access your link.

How do I add a link to my Instagram reels?

Unfortunately, you cannot add a link to your Instagram reels, as Instagram does not allow you to do so. However, you can add a link to your bio and direct your followers there by using phrases like "link in bio", "check out the link in my bio", or "click the link in my bio". Alternatively, you can use tools like Linktree or Tap.bio to add multiple links to your bio and direct your followers to the specific link that you want them to click on.

How do I add a link to my Instagram IGTV?

You can add a link to your Instagram IGTV by following these steps:

Open the Instagram app on your phone or tablet.
Tap on the plus icon at the bottom center of the screen and select IGTV video.
Select a video from your gallery or record a new one.
Add a title and a description for your video.
In the description field, enter the URL that you want to link to. You can also use hashtags and mentions as usual.
Tap on post or save as draft at the top right corner of the screen.
Your video will now appear in your IGTV channel with a clickable link in the description.

How do I add a link to my Instagram DM?

You can add a link to your Instagram DM by following these steps:

Open the Instagram app on your phone or tablet.
Tap on the paper plane icon at the top right corner of the screen or swipe left from anywhere in the feed.
Select a conversation or start a new one with someone that you want to send a link to.
Type or paste the URL that you want to send in the message box and tap on send.
The URL will appear as a clickable link in the chat.

How do I add a link to my Instagram comment?

Unfortunately, you cannot add a link to your Instagram comment, as Instagram does not allow you to do so. However, you can mention someone's username by using @ followed by their name. This will notify them of your comment and direct them to their profile. Alternatively, you can use hashtags by using # followed by a word or phrase. This will categorize your comment and make it searchable by other users who are interested in that topic.

How do I track and measure the performance of my links on Instagram?

To track and measure the performance of your links on Instagram, you can use different tools and methods depending on where you have added them. Here are some of them:

If you have added a link to your bio, you can use tools like Linktree or Tap.bio to get analytics and insights on your link clicks, views, sources, and more.
If you have added a link to your story, you can use the swipe up feature to get analytics and insights on your story impressions, reach, exits, replies, and more.
If you have added a link to your IGTV, you can use the IGTV insights feature to get analytics and insights on your video views, likes, comments, saves, and more.
If you have added a link to your DM, you can use the seen feature to see if the person that you have sent the link to has opened and read your message.

How do I optimize and improve the performance of my links on Instagram?

To optimize and improve the performance of your links on Instagram, you can use different tips and tricks depending on where you have added them. Here are some of them:

If you have added a link to your bio, you can use tools like Linktree or Tap.bio to customize and update your links regularly, add catchy titles and images, and test different variations.
If you have added a link to your story, you can use the swipe up feature to add a clear and compelling call to action or sticker, use relevant hashtags and mentions, and post at optimal times.
If you have added a link to your IGTV, you can use the IGTV insights feature to add a catchy title and description, use relevant hashtags and mentions, and create engaging and valuable content.
If you have added a link to your DM, you can use the seen feature to follow up with the person that you have sent the link to, ask for feedback, and provide more information or incentives.

Conclusion

Adding a clickable link on Instagram post 2021 can be a great way to grow your Instagram account and reach more people with your content. However, since Instagram does not allow you to add links directly to your posts, you need to use some workarounds and tools to achieve the same result. In this article, we have shown you why you need a clickable link on Instagram post 2021, how you can add one using different methods and tools, and how you can track and optimize its performance. We hope that this article has been helpful and informative for you. If you have any questions or comments, feel free to leave them below. And don't forget to check out our other articles on how to master Instagram marketing in 2021. Thanks for reading!

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