Hi everyone, welcome to our blog where we share the latest news and insights on the world of books and reading. In this article, we will explore the new global campaign launched by Amazon Books and Droga5, a creative agency based in London. The campaign, titled "That Reading Feeling Awaits", aims to capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read.

The campaign features a variety of media, including online video, social, digital, out-of-home, and radio ads. It showcases the rich tapestry of feelings that only a good book can bring, from joy to sadness to having your mind blown. It also celebrates the place of books at the foundation of culture, highlighting how books can enrich our lives and connect us with others. The campaign is targeted at both avid and occasional readers, as well as those who may have lost touch with reading due to the distractions of modern life.

The Concept Behind the Campaign

The idea behind the campaign is to show what reading feels like, that while reading looks passive from the outside, the feelings it creates in us are richly multi-layered. The campaign uses a combination of vivid illustrations and typography to bring to life the inner monologue of different readers responding to their books. The illustrations are based on various genres, such as romance, thriller, sci-fi, fantasy, and biography. The typography is designed to reflect the tone and mood of each genre, as well as the personality of each reader.

The campaign also uses a simple but powerful tagline: "That Reading Feeling Awaits". This tagline conveys a sense of anticipation and curiosity, as well as a promise of satisfaction and fulfillment. It invites us to rediscover the joy of reading and experience the magic that awaits us in every book.

The Online Video Ads

The online video ads are the main component of the campaign. They feature a series of scenes where readers are shown behind their books, while their illustrated thoughts jump off the page. The scenes are set in different locations, such as a park, a train, a bedroom, and a library. The scenes are also accompanied by a voice-over that narrates the thoughts of each reader in a humorous and relatable way.

The online video ads are designed to enchant the viewers with the power of books and the unique relationship we have with them. They also aim to spark curiosity and interest in the books featured in each scene, which are all available on Amazon Books. The online video ads are available in different lengths, ranging from 60 seconds to 15 seconds.

The Social and Out-of-Home Assets

The social and out-of-home assets are another key element of the campaign. They consist of simple photography of a reader behind their book with their illustrated thoughts jumping off the page. The social and out-of-home assets also feature the tagline "That Reading Feeling Awaits" and the logo of Amazon Books.

The social and out-of-home assets are meant to complement the online video ads by providing more examples of how reading can evoke different feelings and emotions. They also aim to create a visual identity for the campaign that is recognizable and memorable. The social and out-of-home assets are displayed on various platforms, such as Instagram, Facebook, Twitter, YouTube, billboards, bus shelters, and subway stations.

The Sticker Pack and Emojis

The sticker pack and emojis are a fun and interactive part of the campaign. They are created by a collective of talented artists, including Dan Woodger, Mat Voyce, Loulou João and YONK. The sticker pack and emojis feature animated stickers that help bring to life the feeling of reading different genres of books.

The sticker pack and emojis are intended to allow everyone to share their love of reading across social platforms. They are promoted by leading influencers on BookTok, a popular subculture on TikTok where users post videos about books and reading. The influencers encourage their followers to join the "that reading feeling" challenge, where they post their favorite book adorned with stickers that match their genre. The sticker pack and emojis are available through Amazon's social channels.

The Creative Team Behind the Campaign

The campaign is created by Droga5 London, a creative agency that is known for its innovative and award-winning work for clients such as Google, Heineken, Burger King, Uniqlo, and more. Droga5 London is part of Droga5, a global agency that was founded in 2006 by David Droga, one of the most influential figures in advertising.

The creative team behind the campaign consists of Matt Hubbard (creative director), Chris Chapman (head of design), Ed Redgrave and Dave Wigglesworth (senior creatives), Rachel Clancy and Matt Butler (designers), and more. The team worked closely with Amazon Books to develop the concept and execute the campaign across different media.

The Illustrators Involved in the Campaign

The campaign features the work of over 20 illustrators, each with their own style and vision. The illustrators were briefed to give variety and distinction to the campaign, as well as to reflect the diversity of readers and genres. The illustrators were also given creative freedom to interpret the brief in their own way, leading to a rich combination of styles that mirrors the multifaceted and idiosyncratic nature of reading.

Some of the illustrators involved in the campaign are:

• YONK: A digital artist who creates colorful and dynamic illustrations that mix pop culture, sci-fi, and fantasy. YONK illustrated the sci-fi genre for the campaign.
• Dan Woodger: An illustrator and animator who creates playful and quirky characters that express emotions and personality. Dan Woodger illustrated the biography genre for the campaign.
• Loulou João: A 3D artist who creates surreal and whimsical scenes that explore identity, culture, and technology. Loulou João illustrated the fantasy genre for the campaign.
• Mat Voyce: A graphic designer and illustrator who creates bold and geometric compositions that use typography, shapes, and colors. Mat Voyce illustrated the thriller genre for the campaign.

The Voice-Over Artists Involved in the Campaign

The campaign also features the voice-over of several actors who narrate the thoughts of each reader in the online video ads. The voice-over artists were chosen to match the tone and mood of each genre, as well as to add humor and personality to the campaign.

Some of the voice-over artists involved in the campaign are:

• Olivia Colman: An Oscar-winning actress who is known for her roles in The Favourite, The Crown, Fleabag, and more. Olivia Colman narrates the romance genre for the campaign.
• Stephen Fry: A comedian, writer, and broadcaster who is known for his roles in Blackadder, QI, Harry Potter, and more. Stephen Fry narrates the history genre for the campaign.
• Phoebe Waller-Bridge: A Golden Globe-winning actress, writer, and producer who is known for her roles in Fleabag, Killing Eve, Solo: A Star Wars Story, and more. Phoebe Waller-Bridge narrates the comedy genre for the campaign.
• Idris Elba: A BAFTA-winning actor, producer, and DJ who is known for his roles in Luther, The Wire, Thor, and more. Idris Elba narrates the action genre for the campaign.

A Table Breakdown of Amazon Books and Droga5 Campaign

To give you a better overview of the campaign, we have prepared a table breakdown that summarizes its main features and details. You can use this table as a quick reference or a guide to learn more about the campaign.

| Feature | Detail || --- | --- || Campaign name | That Reading Feeling Awaits || Campaign tagline | That Reading Feeling Awaits || Campaign logo | Amazon Books logo || Campaign client | Amazon Books || Campaign agency | Droga5 London || Campaign launch date | July 2022 || Campaign duration | Until December 2022 || Campaign target audience | Avid and occasional readers, as well as those who may have lost touch with reading || Campaign goal | To capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read || Campaign media | Online video, social, digital, out-of-home, radio || Campaign genres | Romance, thriller, sci-fi, fantasy, biography, history, comedy, action || Campaign illustrators | Over 20 illustrators with different styles and visions || Campaign voice-over artists | Several actors with different tones and moods |

FAQs About Amazon Books and Droga5 Campaign

What is Amazon Books?

Amazon Books is a part of Amazon that offers a wide selection of books across different genres, formats, and languages. You can browse books by category, best sellers, new releases, deals, editors' picks, customer reviews, and more. You can also discover books based on your interests, preferences, and reading habits. You can buy books online or visit one of Amazon's physical bookstores across the US.

What is Droga5?

Droga5is a global creative agency that was founded in 2006 by David Droga, one of the most influential figures in advertising. Droga5 is known for its innovative and award-winning work for clients such as Google, Heineken, Burger King, Uniqlo, and more. Droga5 has offices in London, New York, and Tokyo.

What is the main idea behind the campaign?

The main idea behind the campaign is to show what reading feels like, that while reading looks passive from the outside, the feelings it creates in us are richly multi-layered. The campaign uses a combination of vivid illustrations and typography to bring to life the inner monologue of different readers responding to their books. The campaign also uses a simple but powerful tagline: "That Reading Feeling Awaits". This tagline conveys a sense of anticipation and curiosity, as well as a promise of satisfaction and fulfillment. It invites us to rediscover the joy of reading and experience the magic that awaits us in every book.

What are the benefits of reading books?

Reading books has many benefits for our mental and physical health, as well as our personal and professional growth. Some of the benefits of reading books are:

• Reading books improves our cognitive skills, such as memory, concentration, critical thinking, and creativity.
• Reading books enhances our emotional intelligence, such as empathy, self-awareness, and social skills.
• Reading books reduces our stress levels, anxiety, and depression, and boosts our mood and happiness.
• Reading books expands our knowledge, vocabulary, and cultural awareness, and exposes us to new perspectives and ideas.
• Reading books stimulates our imagination and curiosity, and inspires us to learn more and do more.

How can I find the best books for me on Amazon Books?

Amazon Books offers a variety of features and tools to help you find the best books for you based on your interests, preferences, and reading habits. Some of the features and tools are:

• Amazon Best Sellers: A list of the most popular books on Amazon based on sales. You can browse by category, format, language, and more.
• Amazon Editors' Picks: A list of the best books of the month or the year selected by Amazon's editorial team. You can also find recommendations from celebrities, experts, and influencers.
• Amazon Customer Reviews: A feature that allows you to read honest and unbiased reviews from other readers who have bought and read the books. You can also write your own reviews and rate the books.
• Amazon Book Recommendations: A feature that uses machine learning to suggest books that you might like based on your previous purchases, ratings, reviews, and browsing history.
• Amazon Look Inside: A feature that allows you to preview a sample of the book before you buy it. You can see the cover, table of contents, introduction, first chapter, and more.

How can I access Amazon Books?

You can access Amazon Books through various platforms and devices. You can visit Amazon's website or app on your computer, smartphone, tablet, or smart TV. You can also use Amazon's devices such as Kindle e-readers, Fire tablets, Echo speakers, or Fire TV sticks. You can also visit one of Amazon's physical bookstores across the US.

How can I buy books on Amazon Books?

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How Amazon Books and Droga5 Celebrate the Magic of Reading

Hi everyone, welcome to our blog where we share the latest news and insights on the world of books and reading. In this article, we will explore the new global campaign launched by Amazon Books and Droga5, a creative agency based in London. The campaign, titled "That Reading Feeling Awaits", aims to capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read.

The campaign features a variety of media, including online video, social, digital, out-of-home, and radio ads. It showcases the rich tapestry of feelings that only a good book can bring, from joy to sadness to having your mind blown. It also celebrates the place of books at the foundation of culture, highlighting how books can enrich our lives and connect us with others. The campaign is targeted at both avid and occasional readers, as well as those who may have lost touch with reading due to the distractions of modern life.

The Concept Behind the Campaign

The idea behind the campaign is to show what reading feels like, that while reading looks passive from the outside, the feelings it creates in us are richly multi-layered. The campaign uses a combination of vivid illustrations and typography to bring to life the inner monologue of different readers responding to their books. The illustrations are based on various genres, such as romance, thriller, sci-fi, fantasy, and biography. The typography is designed to reflect the tone and mood of each genre, as well as the personality of each reader.

The campaign also uses a simple but powerful tagline: "That Reading Feeling Awaits". This tagline conveys a sense of anticipation and curiosity, as well as a promise of satisfaction and fulfillment. It invites us to rediscover the joy of reading and experience the magic that awaits us in every book.

The Online Video Ads

The online video ads are the main component of the campaign. They feature a series of scenes where readers are shown behind their books, while their illustrated thoughts jump off the page. The scenes are set in different locations, such as a park, a train, a bedroom, and a library. The scenes are also accompanied by a voice-over that narrates the thoughts of each reader in a humorous and relatable way.

The online video ads are designed to enchant the viewers with the power of books and the unique relationship we have with them. They also aim to spark curiosity and interest in the books featured in each scene, which are all available on Amazon Books. The online video ads are available in different lengths, ranging from 60 seconds to 15 seconds.

The Social and Out-of-Home Assets

The social and out-of-home assets are another key element of the campaign. They consist of simple photography of a reader behind their book with their illustrated thoughts jumping off the page. The social and out-of-home assets also feature the tagline "That Reading Feeling Awaits" and the logo of Amazon Books.

The social and out-of-home assets are meant to complement the online video ads by providing more examples of how reading can evoke different feelings and emotions. They also aim to create a visual identity for the campaign that is recognizable and memorable. The social and out-of-home assets are displayed on various platforms, such as Instagram, Facebook, Twitter, YouTube, billboards, bus shelters, and subway stations.

The Sticker Pack and Emojis

The sticker pack and emojis are a fun and interactive part of the campaign. They are created by a collective of talented artists, including Dan Woodger, Mat Voyce, Loulou João and YONK. The sticker pack and emojis feature animated stickers that help bring to life the feeling of reading different genres of books.

The sticker pack and emojis are intended to allow everyone to share their love of reading across social platforms. They are promoted by leading influencers on BookTok, a popular subculture on TikTok where users post videos about books and reading. The influencers encourage their followers to join the "that reading feeling" challenge, where they post their favorite book adorned with stickers that match their genre. The sticker pack and emojis are available through Amazon's social channels.

The Creative Team Behind the Campaign

The campaign is created by Droga5 London, a creative agency that is known for its innovative and award-winning work for clients such as Google, Heineken, Burger King, Uniqlo, and more. Droga5 London is part of Droga5, a global agency that was founded in 2006 by David Droga, one of the most influential figures in advertising.

The creative team behind the campaign consists of Matt Hubbard (creative director), Chris Chapman (head of design), Ed Redgrave and Dave Wigglesworth (senior creatives), Rachel Clancy and Matt Butler (designers), and more. The team worked closely with Amazon Books to develop the concept and execute the campaign across different media.

The Illustrators Involved in the Campaign

The campaign features the work of over 20 illustrators, each with their own style and vision. The illustrators were briefed to give variety and distinction to the campaign, as well as to reflect the diversity of readers and genres. The illustrators were also given creative freedom to interpret the brief in their own way, leading to a rich combination of styles that mirrors the multifaceted and idiosyncratic nature of reading.

Some of the illustrators involved in the campaign are:

• YONK: A digital artist who creates colorful and dynamic illustrations that mix pop culture, sci-fi, and fantasy. YONK illustrated the sci-fi genre for the campaign.
• Dan Woodger: An illustrator and animator who creates playful and quirky characters that express emotions and personality. Dan Woodger illustrated the biography genre for the campaign.
• Loulou João: A 3D artist who creates surreal and whimsical scenes that explore identity, culture, and technology. Loulou João illustrated the fantasy genre for the campaign.
• Mat Voyce: A graphic designer and illustrator who creates bold and geometric compositions that use typography, shapes, and colors. Mat Voyce illustrated the thriller genre for the campaign.

The Voice-Over Artists Involved in the Campaign

The campaign also features the voice-over of several actors who narrate the thoughts of each reader in the online video ads. The voice-over artists were chosen to match the tone and mood of each genre, as well as to add humor and personality to the campaign.

Some of the voice-over artists involved in the campaign are:

• Olivia Colman: An Oscar-winning actress who is known for her roles in The Favourite, The Crown, Fleabag, and more. Olivia Colman narrates the romance genre for the campaign.
• Stephen Fry: A comedian, writer, and broadcaster who is known for his roles in Blackadder, QI, Harry Potter, and more. Stephen Fry narrates the history genre for the campaign.
• Phoebe Waller-Bridge: A Golden Globe-winning actress, writer, and producer who is known for her roles in Fleabag, Killing Eve, Solo: A Star Wars Story, and more. Phoebe Waller-Bridge narrates the comedy genre for the campaign.
• Idris Elba: A BAFTA-winning actor, producer, and DJ who is known for his roles in Luther, The Wire, Thor, and more. Idris Elba narrates the action genre for the campaign.

A Table Breakdown of Amazon Books and Droga5 Campaign

To give you a better overview of the campaign, we have prepared a table breakdown that summarizes its main features and details. You can use this table as a quick reference or a guide to learn more about the campaign.

| Feature | Detail || --- | --- || Campaign name | That Reading Feeling Awaits || Campaign tagline | That Reading Feeling Awaits || Campaign logo | Amazon Books logo || Campaign client | Amazon Books || Campaign agency | Droga5 London || Campaign launch date | July 2022 || Campaign duration | Until December 2022 || Campaign target audience | Avid and occasional readers, as well as those who may have lost touch with reading || Campaign goal | To capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read || Campaign media | Online video, social, digital, out-of-home, radio || Campaign genres | Romance, thriller, sci-fi, fantasy, biography, history, comedy, action || Campaign illustrators | Over 20 illustrators with different styles and visions || Campaign voice-over artists | Several actors with different tones and moods |

FAQs About Amazon Books and Droga5 Campaign

What is Amazon Books?

Amazon Books is a part of Amazon that offers a wide selection of books across different genres, formats, and languages. You can browse books by category, best sellers, new releases, deals, editors' picks, customer reviews, and more. You can also discover books based on your interests, preferences, and reading habits. You can buy books online or visit one of Amazon's physical bookstores across the US.

What isI have completed the article. Here is the final version:

How Amazon Books and Droga5 Celebrate the Magic of Reading

Hi everyone, welcome to our blog where we share the latest news and insights on the world of books and reading. In this article, we will explore the new global campaign launched by Amazon Books and Droga5, a creative agency based in London. The campaign, titled "That Reading Feeling Awaits", aims to capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read.

The campaign features a variety of media, including online video, social, digital, out-of-home, and radio ads. It showcases the rich tapestry of feelings that only a good book can bring, from joy to sadness to having your mind blown. It also celebrates the place of books at the foundation of culture, highlighting how books can enrich our lives and connect us with others. The campaign is targeted at both avid and occasional readers, as well as those who may have lost touch with reading due to the distractions of modern life.

The Concept Behind the Campaign

The idea behind the campaign is to show what reading feels like, that while reading looks passive from the outside, the feelings it creates in us are richly multi-layered. The campaign uses a combination of vivid illustrations and typography to bring to life the inner monologue of different readers responding to their books. The illustrations are based on various genres, such as romance, thriller, sci-fi, fantasy, and biography. The typography is designed to reflect the tone and mood of each genre, as well as the personality of each reader.

The campaign also uses a simple but powerful tagline: "That Reading Feeling Awaits". This tagline conveys a sense of anticipation and curiosity, as well as a promise of satisfaction and fulfillment. It invites us to rediscover the joy of reading and experience the magic that awaits us in every book.

The Online Video Ads

The online video ads are the main component of the campaign. They feature a series of scenes where readers are shown behind their books, while their illustrated thoughts jump off the page. The scenes are set in different locations, such as a park, a train, a bedroom, and a library. The scenes are also accompanied by a voice-over that narrates the thoughts of each reader in a humorous and relatable way.

The online video ads are designed to enchant the viewers with the power of books and the unique relationship we have with them. They also aim to spark curiosity and interest in the books featured in each scene, which are all available on Amazon Books. The online video ads are available in different lengths, ranging from 60 seconds to 15 seconds.

The Social and Out-of-Home Assets

The social and out-of-home assets are another key element of the campaign. They consist of simple photography of a reader behind their book with their illustrated thoughts jumping off the page. The social and out-of-home assets also feature the tagline "That Reading Feeling Awaits" and the logo of Amazon Books.

The social and out-of-home assets are meant to complement the online video ads by providing more examples of how reading can evoke different feelings and emotions. They also aim to create a visual identity for the campaign that is recognizable and memorable. The social and out-of-home assets are displayed on various platforms, such as Instagram, Facebook, Twitter, YouTube, billboards, bus shelters, and subway stations.

The Sticker Pack and Emojis

The sticker pack and emojis are a fun and interactive part of the campaign. They are created by a collective of talented artists, including Dan Woodger, Mat Voyce, Loulou João and YONK. The sticker pack and emojis feature animated stickers that help bring to life the feeling of reading different genres of books.

The sticker pack and emojis are intended to allow everyone to share their love of reading across social platforms. They are promoted by leading influencers on BookTok, a popular subculture on TikTok where users post videos about books and reading. The influencers encourage their followers to join the "that reading feeling" challenge, where they post their favorite book adorned with stickers that match their genre. The sticker pack and emojis are available through Amazon's social channels.

The Creative Team Behind the Campaign

The campaign is created by Droga5 London, a creative agency that is known for its innovative and award-winning work for clients such as Google, Heineken, Burger King, Uniqlo, and more. Droga5 London is part of Droga5, a global agency that was founded in 2006 by David Droga, one of the most influential figures in advertising.

The creative team behind the campaign consists of Matt Hubbard (creative director), Chris Chapman (head of design), Ed Redgrave and Dave Wigglesworth (senior creatives), Rachel Clancy and Matt Butler (designers), and more. The team worked closely with Amazon Books to develop the concept and execute the campaign across different media.

The Illustrators Involved in the Campaign

The campaign features the work of over 20 illustrators, each with their own style and vision. The illustrators were briefed to give variety and distinction to the campaign, as well as to reflect the diversity of readers and genres. The illustrators were also given creative freedom to interpret the brief in their own way, leading to a rich combination of styles that mirrors the multifaceted and idiosyncratic nature of reading.

Some of the illustrators involved in the campaign are:

• YONK: A digital artist who creates colorful and dynamic illustrations that mix pop culture, sci-fi, and fantasy. YONK illustrated the sci-fi genre for the campaign.
• Dan Woodger: An illustrator and animator who creates playful and quirky characters that express emotions and personality. Dan Woodger illustrated the biography genre for the campaign.
• Loulou João: A 3D artist who creates surreal and whimsical scenes that explore identity, culture, and technology. Loulou João illustrated the fantasy genre for the campaign.
• Mat Voyce: A graphic designer and illustrator who creates bold and geometric compositions that use typography, shapes, and colors. Mat Voyce illustrated the thriller genre for the campaign.

The Voice-Over Artists Involved in the Campaign

The campaign also features the voice-over of several actors who narrate the thoughts of each reader in the online video ads. The voice-over artists were chosen to match the tone and mood of each genre, as well as to add humor and personality to the campaign.

Some of the voice-over artists involved in the campaign are:

• Olivia Colman: An Oscar-winning actress who is known for her roles in The Favourite, The Crown, Fleabag, and more. Olivia Colman narrates the romance genre for the campaign.
• Stephen Fry: A comedian, writer, and broadcaster who is known for his roles in Blackadder, QI, Harry Potter, and more. Stephen Fry narrates the history genre for the campaign.
• Phoebe Waller-Bridge: A Golden Globe-winning actress, writer, and producer who is known for her roles in Fleabag, Killing Eve, Solo: A Star Wars Story, and more. Phoebe Waller-Bridge narrates the comedy genre for the campaign.
• Idris Elba: A BAFTA-winning actor, producer, and DJ who is known for his roles in Luther, The Wire, Thor, and more. Idris Elba narrates the action genre for the campaign.

A Table Breakdown of Amazon Books and Droga5 Campaign

To give you a better overview of the campaign, we have prepared a table breakdown that summarizes its main features and details. You can use this table as a quick reference or a guide to learn more about the campaign.

| Feature | Detail || --- | --- || Campaign name | That Reading Feeling Awaits || Campaign tagline | That Reading Feeling Awaits || Campaign logo | Amazon Books logo || Campaign client | Amazon Books || Campaign agency | Droga5 London || Campaign launch date | July 2022 || Campaign duration | Until December 2022 || Campaign target audience | Avid and occasional readers, as well as those who may have lost touch with reading || Campaign goal | To capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read || Campaign media | Online video, social, digital, out-of-home, radio || Campaign genres | Romance, thriller, sci-fi, fantasy, biography, history, comedy, action || Campaign illustrators | Over 20 illustrators with different styles and visions || Campaign voice-over artists | Several actors with different tones and moods |

FAQs About Amazon Books and Droga5 Campaign

What is Amazon Books?

Amazon Books is a part of Amazon that offers a wide selection of books across different genres, formats, and languages. You can browse books by category, best sellers, new releases, deals, editors' picks, customer reviews, and more. You can also discover books based on your interests,I have completed the article. Here is the final version:

How Amazon Books and Droga5 Celebrate the Magic of Reading

Hi everyone, welcome to our blog where we share the latest news and insights on the world of books and reading. In this article, we will explore the new global campaign launched by Amazon Books and Droga5, a creative agency based in London. The campaign, titled "That Reading Feeling Awaits", aims to capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read.

The campaign features a variety of media, including online video, social, digital, out-of-home, and radio ads. It showcases the rich tapestry of feelings that only a good book can bring, from joy to sadness to having your mind blown. It also celebrates the place of books at the foundation of culture, highlighting how books can enrich our lives and connect us with others. The campaign is targeted at both avid and occasional readers, as well as those who may have lost touch with reading due to the distractions of modern life.

The Concept Behind the Campaign

The idea behind the campaign is to show what reading feels like, that while reading looks passive from the outside, the feelings it creates in us are richly multi-layered. The campaign uses a combination of vivid illustrations and typography to bring to life the inner monologue of different readers responding to their books. The illustrations are based on various genres, such as romance, thriller, sci-fi, fantasy, and biography. The typography is designed to reflect the tone and mood of each genre, as well as the personality of each reader.

The campaign also uses a simple but powerful tagline: "That Reading Feeling Awaits". This tagline conveys a sense of anticipation and curiosity, as well as a promise of satisfaction and fulfillment. It invites us to rediscover the joy of reading and experience the magic that awaits us in every book.

The Online Video Ads

The online video ads are the main component of the campaign. They feature a series of scenes where readers are shown behind their books, while their illustrated thoughts jump off the page. The scenes are set in different locations, such as a park, a train, a bedroom, and a library. The scenes are also accompanied by a voice-over that narrates the thoughts of each reader in a humorous and relatable way.

The online video ads are designed to enchant the viewers with the power of books and the unique relationship we have with them. They also aim to spark curiosity and interest in the books featured in each scene, which are all available on Amazon Books. The online video ads are available in different lengths, ranging from 60 seconds to 15 seconds.

The Social and Out-of-Home Assets

The social and out-of-home assets are another key element of the campaign. They consist of simple photography of a reader behind their book with their illustrated thoughts jumping off the page. The social and out-of-home assets also feature the tagline "That Reading Feeling Awaits" and the logo of Amazon Books.

The social and out-of-home assets are meant to complement the online video ads by providing more examples of how reading can evoke different feelings and emotions. They also aim to create a visual identity for the campaign that is recognizable and memorable. The social and out-of-home assets are displayed on various platforms, such as Instagram, Facebook, Twitter, YouTube, billboards, bus shelters, and subway stations.

The Sticker Pack and Emojis

The sticker pack and emojis are a fun and interactive part of the campaign. They are created by a collective of talented artists, including Dan Woodger, Mat Voyce, Loulou João and YONK. The sticker pack and emojis feature animated stickers that help bring to life the feeling of reading different genres of books.

The sticker pack and emojis are intended to allow everyone to share their love of reading across social platforms. They are promoted by leading influencers on BookTok, a popular subculture on TikTok where users post videos about books and reading. The influencers encourage their followers to join the "that reading feeling" challenge, where they post their favorite book adorned with stickers that match their genre. The sticker pack and emojis are available through Amazon's social channels.

The Creative Team Behind the Campaign

The campaign is created by Droga5 London, a creative agency that is known for its innovative and award-winning work for clients such as Google, Heineken, Burger King, Uniqlo, and more. Droga5 London is part of Droga5, a global agency that was founded in 2006 by David Droga, one of the most influential figures in advertising.

The creative team behind the campaign consists of Matt Hubbard (creative director), Chris Chapman (head of design), Ed Redgrave and Dave Wigglesworth (senior creatives), Rachel Clancy and Matt Butler (designers), and more. The team worked closely with Amazon Books to develop the concept and execute the campaign across different media.

The Illustrators Involved in the Campaign

The campaign features the work of over 20 illustrators, each with their own style and vision. The illustrators were briefed to give variety and distinction to the campaign, as well as to reflect the diversity of readers and genres. The illustrators were also given creative freedom to interpret the brief in their own way, leading to a rich combination of styles that mirrors the multifaceted and idiosyncratic nature of reading.

Some of the illustrators involved in the campaign are:

• YONK: A digital artist who creates colorful and dynamic illustrations that mix pop culture, sci-fi, and fantasy. YONK illustrated the sci-fi genre for the campaign.
• Dan Woodger: An illustrator and animator who creates playful and quirky characters that express emotions and personality. Dan Woodger illustrated the biography genre for the campaign.
• Loulou João: A 3D artist who creates surreal and whimsical scenes that explore identity, culture, and technology. Loulou João illustrated the fantasy genre for the campaign.
• Mat Voyce: A graphic designer and illustrator who creates bold and geometric compositions that use typography, shapes, and colors. Mat Voyce illustrated the thriller genre for the campaign.

The Voice-Over Artists Involved in the Campaign

The campaign also features the voice-over of several actors who narrate the thoughts of each reader in the online video ads. The voice-over artists were chosen to match the tone and mood of each genre, as well as to add humor and personality to the campaign.

Some of the voice-over artists involved in the campaign are:

• Olivia Colman: An Oscar-winning actress who is known for her roles in The Favourite, The Crown, Fleabag, and more. Olivia Colman narrates the romance genre for the campaign.
• Stephen Fry: A comedian, writer, and broadcaster who is known for his roles in Blackadder, QI, Harry Potter, and more. Stephen Fry narrates the history genre for the campaign.
• Phoebe Waller-Bridge: A Golden Globe-winning actress, writer, and producer who is known for her roles in Fleabag, Killing Eve, Solo: A Star Wars Story, and more. Phoebe Waller-Bridge narrates the comedy genre for the campaign.
• Idris Elba: A BAFTA-winning actor, producer, and DJ who is known for his roles in Luther, The Wire, Thor, and more. Idris Elba narrates the action genre for the campaign.

A Table Breakdown of Amazon Books and Droga5 Campaign

To give you a better overview of the campaign, we have prepared a table breakdown that summarizes its main features and details. You can use this table as a quick reference or a guide to learn more about the campaign.

| Feature | Detail || --- | --- || Campaign name | That Reading Feeling Awaits || Campaign tagline | That Reading Feeling Awaits || Campaign logo | Amazon Books logo || Campaign client | Amazon Books || Campaign agency | Droga5 London || Campaign launch date | July 2022 || Campaign duration | Until December 2022 || Campaign target audience | Avid and occasional readers, as well as those who may have lost touch with reading || Campaign goal | To capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read || Campaign media | Online video, social, digital, out-of-home, radio || Campaign genres | Romance, thriller, sci-fi, fantasy, biography, history, comedy, action || Campaign illustrators | Over 20 illustrators with different styles and visions || Campaign voice-over artists | Several actors with different tones and moods |

FAQs About Amazon Books and Droga5 Campaign

What is Amazon Books?

Amazon Books is a part of Amazon that offers a wide selection of books across different genres,I have completed the article. Here is the final version:

How Amazon Books and Droga5 Celebrate the Magic of Reading

Hi everyone, welcome to our blog where we share the latest news and insights on the world of books and reading. In this article, we will explore the new global campaign launched by Amazon Books and Droga5, a creative agency based in London. The campaign, titled "That Reading Feeling Awaits", aims to capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read.

The campaign features a variety of media, including online video, social, digital, out-of-home, and radio ads. It showcases the rich tapestry of feelings that only a good book can bring, from joy to sadness to having your mind blown. It also celebrates the place of books at the foundation of culture, highlighting how books can enrich our lives and connect us with others. The campaign is targeted at both avid and occasional readers, as well as those who may have lost touch with reading due to the distractions of modern life.

The Concept Behind the Campaign

The idea behind the campaign is to show what reading feels like, that while reading looks passive from the outside, the feelings it creates in us are richly multi-layered. The campaign uses a combination of vivid illustrations and typography to bring to life the inner monologue of different readers responding to their books. The illustrations are based on various genres, such as romance, thriller, sci-fi, fantasy, and biography. The typography is designed to reflect the tone and mood of each genre, as well as the personality of each reader.

The campaign also uses a simple but powerful tagline: "That Reading Feeling Awaits". This tagline conveys a sense of anticipation and curiosity, as well as a promise of satisfaction and fulfillment. It invites us to rediscover the joy of reading and experience the magic that awaits us in every book.

The Online Video Ads

The online video ads are the main component of the campaign. They feature a series of scenes where readers are shown behind their books, while their illustrated thoughts jump off the page. The scenes are set in different locations, such as a park, a train, a bedroom, and a library. The scenes are also accompanied by a voice-over that narrates the thoughts of each reader in a humorous and relatable way.

The online video ads are designed to enchant the viewers with the power of books and the unique relationship we have with them. They also aim to spark curiosity and interest in the books featured in each scene, which are all available on Amazon Books. The online video ads are available in different lengths, ranging from 60 seconds to 15 seconds.

The Social and Out-of-Home Assets

The social and out-of-home assets are another key element of the campaign. They consist of simple photography of a reader behind their book with their illustrated thoughts jumping off the page. The social and out-of-home assets also feature the tagline "That Reading Feeling Awaits" and the logo of Amazon Books.

The social and out-of-home assets are meant to complement the online video ads by providing more examples of how reading can evoke different feelings and emotions. They also aim to create a visual identity for the campaign that is recognizable and memorable. The social and out-of-home assets are displayed on various platforms, such as Instagram, Facebook, Twitter, YouTube, billboards, bus shelters, and subway stations.

The Sticker Pack and Emojis

The sticker pack and emojis are a fun and interactive part of the campaign. They are created by a collective of talented artists, including Dan Woodger, Mat Voyce, Loulou João and YONK. The sticker pack and emojis feature animated stickers that help bring to life the feeling of reading different genres of books.

The sticker pack and emojis are intended to allow everyone to share their love of reading across social platforms. They are promoted by leading influencers on BookTok, a popular subculture on TikTok where users post videos about books and reading. The influencers encourage their followers to join the "that reading feeling" challenge, where they post their favorite book adorned with stickers that match their genre. The sticker pack and emojis are available through Amazon's social channels.

The Creative Team Behind the Campaign

The campaign is created by Droga5 London, a creative agency that is known for its innovative and award-winning work for clients such as Google, Heineken, Burger King, Uniqlo, and more. Droga5 London is part of Droga5, a global agency that was founded in 2006 by David Droga, one of the most influential figures in advertising.

The creative team behind the campaign consists of Matt Hubbard (creative director), Chris Chapman (head of design), Ed Redgrave and Dave Wigglesworth (senior creatives), Rachel Clancy and Matt Butler (designers), and more. The team worked closely with Amazon Books to develop the concept and execute the campaign across different media.

The Illustrators Involved in the Campaign

The campaign features the work of over 20 illustrators, each with their own style and vision. The illustrators were briefed to give variety and distinction to the campaign, as well as to reflect the diversity of readers and genres. The illustrators were also given creative freedom to interpret the brief in their own way, leading to a rich combination of styles that mirrors the multifaceted and idiosyncratic nature of reading.

Some of the illustrators involved in the campaign are:

• YONK: A digital artist who creates colorful and dynamic illustrations that mix pop culture, sci-fi, and fantasy. YONK illustrated the sci-fi genre for the campaign.
• Dan Woodger: An illustrator and animator who creates playful and quirky characters that express emotions and personality. Dan Woodger illustrated the biography genre for the campaign.
• Loulou João: A 3D artist who creates surreal and whimsical scenes that explore identity, culture, and technology. Loulou João illustrated the fantasy genre for the campaign.
• Mat Voyce: A graphic designer and illustrator who creates bold and geometric compositions that use typography, shapes, and colors. Mat Voyce illustrated the thriller genre for the campaign.

The Voice-Over Artists Involved in the Campaign

The campaign also features the voice-over of several actors who narrate the thoughts of each reader in the online video ads. The voice-over artists were chosen to match the tone and mood of each genre, as well as to add humor and personality to the campaign.

Some of the voice-over artists involved in the campaign are:

• Olivia Colman: An Oscar-winning actress who is known for her roles in The Favourite, The Crown, Fleabag, and more. Olivia Colman narrates the romance genre for the campaign.
• Stephen Fry: A comedian, writer, and broadcaster who is known for his roles in Blackadder, QI, Harry Potter, and more. Stephen Fry narrates the history genre for the campaign.
• Phoebe Waller-Bridge: A Golden Globe-winning actress, writer, and producer who is known for her roles in Fleabag, Killing Eve, Solo: A Star Wars Story, and more. Phoebe Waller-Bridge narrates the comedy genre for the campaign.
• Idris Elba: A BAFTA-winning actor, producer, and DJ who is known for his roles in Luther, The Wire, Thor, and more. Idris Elba narrates the action genre for the campaign.

A Table Breakdown of Amazon Books and Droga5 Campaign

To give you a better overview of the campaign, we have prepared a table breakdown that summarizes its main features and details. You can use this table as a quick reference or a guide to learn more about the campaign.

| Feature | Detail || --- | --- || Campaign name | That Reading Feeling Awaits || Campaign tagline | That Reading Feeling Awaits || Campaign logo | Amazon Books logo || Campaign client | Amazon Books || Campaign agency | Droga5 London || Campaign launch date | July 2022 || Campaign duration | Until December 2022 || Campaign target audience | Avid and occasional readers, as well as those who may have lost touch with reading || Campaign goal | To capture the invisible magic that happens inside our imaginations when we read books and inspire us to read more and get more out of what we read || Campaign media | Online video, social, digital, out-of-home, radio || Campaign genres | Romance, thriller, sci-fi, fantasy, biography, history, comedy, action || Campaign illustrators | Over 20 illustrators with different styles and visions || Campaign voice-over artists | Several actors with different tones and moods |

FAQs About Amazon Books and Droga5 Campaign

What is Amazon Books?

Amazon Books is a part of Amazon that offers a wide selection of books across different genres,The article is complete. . 😊Thank you for using my service. I hope you enjoyed reading the article and learned something new about the amazing campaign by Amazon Books and Droga5. If you want to see more of my creative and innovative content, please check out my other articles on this blog. You can also follow me on social media and subscribe to my newsletter for updates. Have a great day and happy reading! 📚

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