Google Ads Keyword Planner YouTube: How to Use It for Your Video Marketing Strategy

YouTube is one of the most popular and powerful platforms for online video marketing. With over 2 billion monthly active users and billions of hours of video watched every day, YouTube offers a huge opportunity for businesses to reach and engage their target audience. But how do you make sure your YouTube videos are seen by the right people at the right time?

That's where Google Ads Keyword Planner comes in. Google Ads Keyword Planner is a free tool that helps you find the best keywords for your YouTube ads and organic video content. By using Google Ads Keyword Planner, you can discover new keyword ideas, get search volume and competition data, and plan your budget and bids for your video campaigns.

Why You Need Google Ads Keyword Planner for YouTube

Find relevant keywords for your video content

One of the main benefits of using Google Ads Keyword Planner for YouTube is that it helps you find relevant keywords for your video content. Keywords are the words and phrases that people use to search for videos on YouTube and Google. By using the right keywords in your video title, description, tags, and captions, you can improve your video's visibility and ranking on YouTube and Google search results.

Google Ads Keyword Planner helps you find relevant keywords by suggesting keyword ideas based on your product or service, your website, or a related topic. You can also enter your own keywords and see how popular they are and how competitive they are to rank for. By using Google Ads Keyword Planner, you can find keywords that match your audience's intent and interest, and optimize your video content accordingly.

Estimate your video's performance and budget

Another benefit of using Google Ads Keyword Planner for YouTube is that it helps you estimate your video's performance and budget. By entering your keywords and setting some parameters, such as your location, language, network, and date range, you can see how many impressions, clicks, views, costs, and conversions you can expect from your video ads or organic video content.

Google Ads Keyword Planner also helps you plan your budget and bids for your video campaigns. You can see how much it costs to advertise on YouTube for different keywords, and how changing your bid affects your estimated results. By using Google Ads Keyword Planner, you can optimize your video's performance and budget, and get the most out of your video marketing strategy.

How to Use Google Ads Keyword Planner for YouTube

Create a Google Ads account

The first step to use Google Ads Keyword Planner for YouTube is to create a Google Ads account. You can sign up for free with your Google account at https://ads.google.com/. Once you have created your account, you can access the Keyword Planner tool from the Tools & Settings tab.

Choose a keyword research option

The next step is to choose a keyword research option. There are two options available: Discover new keywords and Get search volume and forecasts. Depending on your goal, you can choose the option that suits you best.

If you want to find new keyword ideas for your video content or ads, you can choose Discover new keywords. This option allows you to enter a product or service, a website, or a related topic, and get a list of keyword suggestions along with their search volume, competition level, and average cost-per-click (CPC).

If you already have a list of keywords that you want to use for your video content or ads, you can choose Get search volume and forecasts. This option allows you to enter or upload your keywords, and get an estimate of how they will perform in terms of impressions, clicks, views, costs, and conversions.

Refine your keyword results

The final step is to refine your keyword results. You can use various filters and settings to narrow down your keyword list and find the most relevant and profitable keywords for your video content or ads.

Some of the filters and settings that you can use are:

• Location: You can target specific countries, regions, cities, or areas where you want your video content or ads to show.
• Language: You can target specific languages that your audience speaks.
• Network: You can choose whether you want to show your video content or ads on YouTube only or on YouTube and Google search results.
• Date range: You can choose a specific time period to see how your keywords perform over time.
• Average monthly searches: You can filter keywords by their search volume to find the most popular or the most niche keywords.
• Competition: You can filter keywords by their competition level to find the most or the least competitive keywords.
• Top of page bid: You can filter keywords by their average CPC to find the most or the least expensive keywords.

By using these filters and settings, you can refine your keyword results and select the best keywords for your video content or ads.

Google Ads Keyword Planner YouTube: A Detailed Table Breakdown

To give you a better idea of how Google Ads Keyword Planner works for YouTube, here is a detailed table breakdown of some sample keyword results for the topic "how to play guitar". The table shows the keyword, the average monthly searches, the competition level, and the top of page bid for each keyword.

| Keyword | Average monthly searches | Competition | Top of page bid || --- | --- | --- | --- || how to play guitar | 100K – 1M | Low | $0.10 – $0.30 || guitar lessons | 10K – 100K | Medium | $0.50 – $1.00 || learn guitar online | 1K – 10K | High | $1.00 – $2.00 || guitar chords for beginners | 10K – 100K | Low | $0.10 – $0.30 || how to play acoustic guitar | 10K – 100K | Low | $0.10 – $0.30 || how to play electric guitar | 10K – 100K | Low | $0.10 – $0.30 || guitar tutorial | 10K – 100K | Low | $0.10 – $0.30 || guitar tips and tricks | 1K – 10K | Low | $0.10 – $0.30 || how to play guitar for kids | 1K – 10K | Low | $0.10 – $0.30 || how to play guitar songs | 1K – 10K | Low | $0.10 – $0.30 |

FAQ: Google Ads Keyword Planner YouTube

Is Google Ads Keyword Planner free?

Yes, Google Ads Keyword Planner is a free tool that anyone can use with a Google Ads account. You don't need to pay anything to use the tool or to access the keyword data.

How often is Google Ads Keyword Planner updated?

Google Ads Keyword Planner is updated regularly with the latest keyword data from Google and YouTube. The average monthly searches and the top of page bid data are updated monthly, while the competition data is updated daily.

How accurate is Google Ads Keyword Planner?

Google Ads Keyword Planner is a reliable source of keyword data, but it is not 100% accurate. The data is based on historical trends and estimates, and it may vary depending on various factors, such as seasonality, location, language, network, and date range. Therefore, you should use Google Ads Keyword Planner as a guide, not as a guarantee.

Can I use Google Ads Keyword Planner for SEO?

Yes, you can use Google Ads Keyword Planner for SEO purposes, as well as for PPC purposes. The tool can help you find relevant keywords for your organic video content and optimize your video title, description, tags, and captions for YouTube and Google search results.

How many keywords can I enter in Google Ads Keyword Planner?

You can enter up to 10 keywords at a time in Google Ads Keyword Planner if you choose Discover new keywords option, or up to 3,000 keywords at a time if you choose Get search volume and forecasts option.

How do I export my keyword results from Google Ads Keyword Planner?

You can export your keyword results from Google Ads Keyword Planner by clicking on the Download keyword ideas button at the top right corner of the tool. You can choose to download your keyword results as a CSV file or an Excel file.

How do I create a video campaign with Google Ads Keyword Planner?

You can create a video campaign with Google Ads Keyword Planner by clicking on the Select button next to each keyword that you want to use for your video ads, and then clicking on the Add keywords button at the top right corner of the tool. This will take you to the campaign creation page where you can set up your video campaign details, such as your campaign name, budget, bid strategy, targeting options, and ad format.