Google Ads Alternatives: How to Find the Best One for Your Business

By Cepy 8/06/2023 Post a Comment

Google Ads is the most popular online advertising platform in the world, with over 3.5 billion searches per day and millions of advertisers competing for clicks and conversions. But is it the best option for your business? Not necessarily. Google Ads can be expensive, complex, and competitive, especially for small and medium-sized businesses that have limited budgets and resources. Plus, Google Ads may not reach your ideal audience or match your marketing goals.

Fortunately, there are many Google Ads alternatives that can help you grow your online presence, drive more traffic to your website, and generate more sales. These alternatives offer different features, benefits, and challenges, depending on your industry, niche, and objectives. In this article, we will explore some of the best Google Ads alternatives in 2022 and help you find the one that suits your business best.

Why You Should Consider Google Ads Alternatives

Lower Cost Per Click (CPC)

One of the main reasons to look for Google Ads alternatives is to save money on your advertising campaigns. Google Ads can be very expensive, especially for competitive keywords and industries. According to WordStream, the average CPC across all industries on Google Ads is $2.69 for search ads and $0.63 for display ads. However, some industries can have much higher CPCs, such as legal ($6.75), insurance ($4.03), and consumer services ($6.40).

On the other hand, some Google Ads alternatives can offer much lower CPCs, depending on the platform and the audience. For example, Microsoft Advertising (formerly Bing Ads) has an average CPC of $1.54 across all industries, which is 43% lower than Google Ads. Similarly, Facebook Ads has an average CPC of $1.72 across all industries, which is 36% lower than Google Ads.

Better Audience Targeting

Another reason to consider Google Ads alternatives is to reach a more specific and relevant audience for your business. Google Ads has a huge reach, but it may not be the best fit for your target market or customer persona. For instance, if you are selling B2B products or services, you may not find many qualified leads on Google search or display network. Similarly, if you are selling niche products or services that require more education or engagement, you may not be able to convince your prospects with a simple text or image ad.

In contrast, some Google Ads alternatives can offer better audience targeting options that can help you connect with your ideal customers more effectively. For example, LinkedIn Ads allows you to target professionals based on their industry, job title, company size, skills, interests, and more. This can help you reach decision-makers and influencers in your niche and generate high-quality leads. Likewise, Instagram Advertising allows you to target users based on their demographics, location, behavior, and interests. This can help you showcase your products or services in a visually appealing way and build brand awareness and loyalty.

Different Advertising Formats

A third reason to consider Google Ads alternatives is to experiment with different advertising formats that can enhance your marketing strategy and performance. Google Ads offers various ad formats, such as text ads, image ads, video ads, shopping ads, and app ads. However, these formats may not be enough to capture your audience's attention or convey your message clearly.

On the other hand, some Google Ads alternatives can offer different advertising formats that can help you stand out from the crowd and engage your audience better. For example, Reddit Ads allows you to create sponsored posts that blend in with the organic content on Reddit's communities (subreddits). This can help you reach a highly engaged and niche audience that is interested in your topic or industry. Similarly, Infolinks allows you to create in-text ads that appear when users hover over certain keywords on a webpage. This can help you deliver relevant and contextual ads that match your audience's intent.

Top 8 Google Ads Alternatives in 2022

sixads

If you are looking for a simple and effective way to advertise your e-commerce store online without breaking the bank or wasting time on complex settings and analytics then sixads is the perfect solution for you.

sixads is a Shopify app that helps you create and run Facebook ads Instagram ads ,and Google Shopping ads for your store in minutes. You don't need any prior experience or knowledge of online advertising to use sixads . All you need to do is install the app choose your budget and let sixads do the rest.

sixads will automatically create and optimize your ads based on your products and target audience. It will also monitor and adjust your campaigns to ensure the best results and ROI. You can track your performance and revenue from your Shopify dashboard and get insights and tips from sixads experts.

With sixads , you can reach millions of potential customers on the most popular online platforms and drive more traffic and sales to your store. You can also benefit from sixads 's free traffic exchange feature which allows you to display your products on other Shopify stores in exchange for displaying theirs on yours. This way you can get more exposure and visibility for your products without spending any money.

Microsoft Advertising (aka Bing Ads)

If you are looking for a cheaper and less competitive alternative to Google Ads then Microsoft Advertising (formerly known as Bing Ads) is a great option for you.

Microsoft Advertising is an online advertising platform that allows you to create and run ads on Bing, Yahoo, AOL, and other partner websites and apps. You can also display your ads on Microsoft's products and services, such as Outlook, Skype, LinkedIn, and Xbox.

Microsoft Advertising has many similarities with Google Ads, such as keyword-based bidding, quality score, ad extensions, and remarketing. However, it also has some unique features and advantages, such as:

Lower CPCs and higher CTRs: According to WordStream, the average CPC on Microsoft Advertising is 43% lower than Google Ads, while the average CTR is 34% higher. This means you can get more clicks and conversions for less money.
Less competition: According to StatCounter, Bing has a 6.7% market share of global search engines, compared to Google's 92.5%. This means you can face less competition and bid on less saturated keywords on Microsoft Advertising.
Better demographics: According to Microsoft, Bing users tend to be older, more educated, and more affluent than Google users. This means you can reach a more qualified and high-value audience on Microsoft Advertising.

Amazon Ads

If you are selling products online then Amazon Ads is one of the best Google Ads alternatives for you.

Amazon Ads is an online advertising platform that allows you to create and run ads on Amazon's website, app, devices, and network of partner sites. You can also display your ads on Amazon's owned properties, such as IMDb, Twitch, Audible, and Kindle.

Amazon Ads offers various ad formats, such as sponsored products, sponsored brands, sponsored display, video ads, audio ads, and custom ads. However, the most common and effective ones are:

Sponsored Products: These are keyword-targeted ads that appear on Amazon's search results pages and product detail pages. They help you increase your product visibility and sales on Amazon.
Sponsored Brands: These are banner ads that appear on Amazon's search results pages above or below the organic results. They help you increase your brand awareness and drive traffic to your store or product pages on Amazon.
Sponsored Display: These are display ads that appear on Amazon's website, app, devices, and network of partner sites. They help you retarget your previous visitors and shoppers on Amazon or other websites.

With Amazon Ads , you can reach millions of shoppers who are ready to buy on the world's largest e-commerce platform. You can also benefit from Amazon's rich data and insights on customer behavior, preferences, and purchase history.

LinkedIn Ads

If you are targeting professionals or businesses then LinkedIn Ads is one of the best Google Ads alternatives for you.

LinkedIn Ads is an online advertising platform that allows you to create and run ads on LinkedIn's website, app, network of partner sites, and email newsletters. You can also display your ads on LinkedIn's owned properties, such as SlideShare, Lynda.com ,and Glint.

LinkedIn Ads offers various ad formats ,such as sponsored content ,sponsored messaging ,text ads ,dynamic ads ,video ads ,carousel ads ,and lead gen forms .However ,the most common and effective ones are:

Sponsored Content: These are native ads that appear on LinkedIn's news feed or stories. They help you promote your content ,products ,or services to your target audience on LinkedIn.
Sponsored Messaging: These are direct messages that appear on LinkedIn's messaging platform or chatbot. They help you engage your prospects with personalized and conversational messages.
Text Ads: These are text-only ads that appear on LinkedIn's sidebar or footer. They help you drive traffic to your website or landing page with a simple call-to-action.

Dynamic Ads: These are personalized ads that appear on LinkedIn's sidebar or footer. They help you showcase your brand, products, or services with customized images and headlines based on your audience's profile data.
Video Ads: These are video ads that appear on LinkedIn's news feed or stories. They help you capture your audience's attention and tell your story with sight, sound, and motion.
Carousel Ads: These are interactive ads that appear on LinkedIn's news feed. They help you display multiple images or videos in a single ad and drive engagement and conversions.
Lead Gen Forms: These are forms that appear within your sponsored content or messaging ads. They help you collect leads' information with pre-filled fields from their LinkedIn profiles.
With LinkedIn Ads , you can reach over 774 million professionals who are looking for opportunities, insights, and solutions on the world's largest professional network. You can also benefit from LinkedIn's advanced targeting options that let you reach your ideal customers based on their industry, job title, company size, skills, interests, and more.

Facebook Ads

If you are looking for a versatile and powerful alternative to Google Ads then Facebook Ads is a great option for you.

Facebook Ads is an online advertising platform that allows you to create and run ads on Facebook's website, app, network of partner sites, and family of apps. You can also display your ads on Facebook's owned properties, such as Instagram, Messenger, WhatsApp, and Audience Network.

Facebook Ads offers various ad formats ,such as image ads ,video ads ,carousel ads ,collection ads ,slideshow ads ,instant experience ads ,stories ads ,and messenger ads .However ,the most common and effective ones are:

Image Ads: These are simple and easy-to-create ads that appear on Facebook's news feed, stories, marketplace, or right column. They help you showcase your products or services with a single image and a call-to-action.
Video Ads: These are engaging and eye-catching ads that appear on Facebook's news feed, stories, marketplace, right column, or in-stream. They help you tell your story with motion and sound and drive awareness and conversions.
Carousel Ads: These are interactive and creative ads that appear on Facebook's news feed or stories. They help you display up to 10 images or videos in a single ad and encourage your audience to swipe through them.
Collection Ads: These are immersive and shoppable ads that appear on Facebook's news feed. They help you showcase a collection of products or services that open into a full-screen browsing experience when clicked.

With Facebook Ads , you can reach over 2.9 billion active users who spend an average of 38 minutes per day on the platform. You can also benefit from Facebook's powerful targeting options that let you reach your ideal customers based on their demographics, location, behavior, interests, and more.

Instagram Advertising

If you are looking for a visual and trendy alternative to Google Ads then Instagram Advertising is a great option for you.

Instagram Advertising is an online advertising platform that allows you to create and run ads on Instagram's app, website, network of partner sites, and family of apps. You can also display your ads on Instagram's owned properties, such as IGTV, Reels, Explore, and Shopping.

Instagram Advertising offers various ad formats ,such as photo ads ,video ads ,carousel ads ,collection ads ,stories ads ,explore ads ,IGTV ads ,reels ads ,and shopping ads .However ,the most common and effective ones are:

Photo Ads: These are simple and elegant ads that appear on Instagram's feed or explore. They help you showcase your products or services with a single photo and a call-to-action.
Video Ads: These are captivating and dynamic ads that appear on Instagram's feed, explore, IGTV, or reels. They help you tell your story with motion and sound and drive awareness and conversions.
Carousel Ads: These are interactive and fun ads that appear on Instagram's feed or explore. They help you display up to 10 photos or videos in a single ad and encourage your audience to swipe through them.
Collection Ads: These are immersive and shoppable ads that appear on Instagram's feed or explore. They help you showcase a collection of products or services that open into a full-screen browsing experience when clicked.

With Instagram Advertising , you can reach over 1.3 billion active users who spend an average of 30 minutes per day on the app. You can also benefit from Instagram's rich targeting options that let you reach your ideal customers based on their demographics, location, behavior, interests, and more.

Reddit Ads

If you are looking for a niche and engaged alternative to Google Ads then Reddit Ads is a great option for you.

Reddit Ads is an online advertising platform that allows you to create and run ads on Reddit's website, app, network of partner sites, and email newsletters. You can also display your ads on Reddit's owned properties, such as Reddit Gifts, Reddit Coins, and Reddit Premium.

Reddit Ads offers two main ad formats ,sponsored posts and display ads .However ,the most common and effective one is:

Sponsored Posts: These are native ads that appear on Reddit's communities (subreddits) or home page. They help you promote your content, products, or services to your target audience on Reddit.

With Reddit Ads , you can reach over 430 million monthly active users who spend an average of 10 minutes per visit on the platform. You can also benefit from Reddit's granular targeting options that let you reach your ideal customers based on their interests, communities, devices, locations, and more.

Infolinks

If you are looking for a contextual and innovative alternative to Google Ads then Infolinks is a great option for you.

Infolinks is an online advertising platform that allows you to create and run ads on Infolinks' network of publishers and websites. You can also display your ads on Infolinks' owned properties, such as Infolinks Marketplace and Infolinks Academy.

Infolinks offers various ad formats ,such as in-text ads ,in-frame ads ,in-tag ads ,in-screen ads ,in-article ads ,and in-fold ads .However ,the most common and effective one is:

In-Text Ads: These are text-based ads that appear when users hover over certain keywords on a webpage. They help you deliver relevant and contextual ads that match your audience's intent.

With Infolinks , you can reach over 240 million monthly active users who visit over 100,000 websites that use Infolinks. You can also benefit from Infolinks' smart targeting options that let you reach your ideal customers based on their keywords, topics, devices, locations, and more.

A Detailed Table Breakdown of Google Ads Alternatives

FAQs About Google Ads Alternatives

What is the best alternative to Google Ads?

There is no definitive answer to this question as the best alternative to Google Ads depends on your business goals budget audience and industry However some of the most popular and effective alternatives to Google Ads are sixads Microsoft Advertising Amazon Ads LinkedIn Ads Facebook Ads Instagram Advertising Reddit Ads and Infolinks You can compare these platforms based on their features benefits and challenges and choose the one that suits your needs best

How do I choose thebest alternative to Google Ads?

To choose the best alternative to Google Ads, you need to consider several factors, such as:

Your business goals: What are you trying to achieve with your online advertising campaigns? Do you want to increase brand awareness, generate leads, drive sales, or something else?
Your budget: How much are you willing to spend on your online advertising campaigns? Do you have a fixed or flexible budget? How much can you afford to pay per click or per conversion?
Your audience: Who are your ideal customers? Where do they hang out online? What are their demographics, interests, behaviors, and pain points?
Your industry: What is your niche or market? How competitive is it? What are the best keywords and ad formats for your industry?

Based on these factors, you can narrow down your options and choose the platform that matches your criteria best. You can also test different platforms and measure their performance and ROI to find the best one for your business.

Can I use multiple alternatives to Google Ads?

Yes, you can use multiple alternatives to Google Ads to diversify your online advertising strategy and reach a wider and more varied audience. However, you need to be careful not to spread your budget and resources too thin or create conflicting or inconsistent messages across different platforms. You also need to track and analyze your results from each platform and optimize your campaigns accordingly.

How do I measure the effectiveness of Google Ads alternatives?

To measure the effectiveness of Google Ads alternatives, you need to define your key performance indicators (KPIs) and use the appropriate tools and metrics to track them. Some of the most common KPIs for online advertising are:

Impressions: The number of times your ads are shown on a platform.
Clicks: The number of times your ads are clicked on a platform.
CTR: The percentage of impressions that result in clicks on a platform.
CPC: The average amount you pay for each click on a platform.
Conversions: The number of times your ads lead to a desired action on a platform, such as a purchase, a sign-up, or a download.
Conversion Rate: The percentage of clicks that result in conversions on a platform.
CPA: The average amount you pay for each conversion on a platform.
ROAS: The return on ad spend, which is the ratio of revenue generated by your ads to the amount spent on them on a platform.

You can use the native analytics tools provided by each platform or third-party tools such as Google Analytics, Facebook Pixel, or HubSpot to measure these KPIs and evaluate your performance and ROI.

How do I optimize my campaigns on Google Ads alternatives?

To optimize your campaigns on Google Ads alternatives, you need to follow some best practices, such as:

Do your research: Before launching your campaigns, make sure you understand your audience, your competitors, and your platform. Use tools such as Keyword Planner, Audience Network, or Reddit Insights to find the best keywords, audiences, and communities for your ads.
Create compelling ads: Make sure your ads are relevant, clear, and engaging. Use high-quality images or videos, catchy headlines and copy, and strong calls-to-action. Follow the guidelines and specifications of each platform and test different variations of your ads to find the best ones.
Target wisely: Use the targeting options available on each platform to reach your ideal customers and avoid wasting money on irrelevant or unqualified clicks. Segment your audience based on their demographics, location, behavior, interests, and more. Use remarketing to re-engage your previous visitors and shoppers.
Monitor and adjust: Keep an eye on your campaigns' performance and results and make changes as needed. Use tools such as Facebook Ads Manager ,Microsoft Advertising Editor ,or Amazon Advertising Console to manage your campaigns across different platforms. Experiment with different bids ,budgets ,keywords ,and ad formats to optimize your campaigns.

What are some challenges or drawbacks of Google Ads alternatives?

Some of the challenges or drawbacks of Google Ads alternatives are:

Lower reach: Some platforms may have a smaller or more niche audience than Google Ads ,which may limit your exposure and potential customers. For example ,Bing has only 6.7% of the global search engine market share ,compared to Google's 92.5%.
Different user intent: Some platforms may have a different user intent than Google Ads ,which may affect your conversion rate and ROI. For example ,Facebook users may not be actively looking for your products or services ,but rather browsing for entertainment or socializing.
Higher competition: Some platforms may have a higher competition than Google Ads ,which may increase your CPCs and lower your CTRs. For example ,Amazon Ads may have more sellers competing for the same keywords or products as you.
Complexity: Some platforms may have a higher complexity than Google Ads ,which may require more time and effort to set up and manage your campaigns. For example ,LinkedIn Ads may have more targeting options and ad formats than Google Ads ,which may make it harder to create and optimize your ads.

How do I get started with Google Ads alternatives?

To get started with Google Ads alternatives, you need to follow these steps:

Choose your platform: Based on your business goals, budget, audience, and industry, choose the platform that suits your needs best. You can use the table above to compare the features and benefits of different platforms.
Create your account: Sign up for an account on your chosen platform and fill in your details, such as your name, email, website, and payment method.
Create your campaign: Follow the instructions and guidelines of your chosen platform to create your first campaign. Choose your objective, budget, targeting, and ad format.
Launch your campaign: Review your campaign settings and ads and make sure everything is correct. Then, launch your campaign and start reaching your audience.
Analyze and optimize: Track and measure your campaign performance and results using the analytics tools provided by your chosen platform or third-party tools. Make adjustments and improvements as needed to optimize your campaign.

Conclusion

Google Ads is not the only option for online advertising. There are many Google Ads alternatives that can help you grow your online presence, drive more traffic to your website, and generate more sales. These alternatives offer different features, benefits, and challenges, depending on your industry, niche, and objectives.

In this article, we have explored some of the best Google Ads alternatives in 2022 ,such as sixads ,Microsoft Advertising ,Amazon Ads ,LinkedIn Ads ,Facebook Ads ,Instagram Advertising ,Reddit Ads ,and Infolinks .We have also provided a detailed table breakdown of these platforms ,as well as some FAQs about Google Ads alternatives.

We hope this article has helped you find the best alternative to Google Ads for your business. If you want to learn more about online advertising or other digital marketing topics ,check out our other articles on our blog.

Google Ads Guide