FB Audience Network: How to Monetize Your Mobile App with Facebook Ads

By Cepy 8/31/2023 Post a Comment

Hi Online Friends,

If you are an app developer or publisher, you might be wondering how to monetize your mobile app with Facebook ads. You might have heard of FB Audience Network, but what is it exactly and how does it work? In this article, I will explain everything you need to know about FB Audience Network, its benefits, how to get started, and some best practices to optimize your revenue.

I have been using FB Audience Network for a while now and I can say that it is one of the best ways to monetize your mobile app with Facebook ads. It has helped me increase my earnings, improve my user experience, and reach more people with my app. I will share with you some of the tips and tricks that I have learned along the way.

What is FB Audience Network?

FB Audience Network is a platform that lets you extend your Facebook advertising outside Facebook on third-party apps. It is both an in-app and off-Facebook advertising means for different mobile applications[^1^].

With FB Audience Network, you can run campaigns across publishers and environments using Facebook targeting capabilities, ad formats, and management tools. Your ads will reach people on a growing network of high-quality mobile apps, especially in gaming apps where players are deeply engaged[^2^].

How does FB Audience Network work?

FB Audience Network works by connecting advertisers and publishers through Facebook's ad network. Advertisers can create ads on Facebook and choose to run them on FB Audience Network as well. Publishers can integrate FB Audience Network SDK into their apps and display ads from Facebook's advertisers.

When a user opens an app that has FB Audience Network integrated, the app requests an ad from Facebook. Facebook then matches the user's profile and preferences with the advertiser's targeting criteria and delivers the most relevant ad. The user can interact with the ad, such as clicking, watching, or playing. The publisher gets paid for each valid impression or action generated by the ad.

What are the benefits of FB Audience Network?

FB Audience Network offers many benefits for both advertisers and publishers. Here are some of them:

Facebook targeting: The same targeting capabilities that help you connect with people on Facebook platforms can help you reach more people on thousands of mobile apps. You can use custom audiences, core audiences, and lookalike audiences to reach your ideal customers[^2^].
Mobile apps: You can get access to mobile in-app inventory at scale, including gaming app inventory. You can choose from native, rewarded video, and interstitial ad formats that fit your app's design and user experience[^2^].
Protection against fraud: FB Audience Network has systems in place to combat fraudulent actions and has gained the TAG "Certified Against Fraud" and JICWEBS DTSG accreditations. You can also use block lists and inventory filters to control where your ads appear[^2^].
Reach: Over 1 billion people see an FB Audience Network ad every month[^2^]. You can expand your app's reach, keep users engaged, and monetize globally with FB Audience Network.
High-quality inventory: All publishers must go through rigorous onboarding and review, and Facebook has direct relationships with every one of them. You can ensure that your ads are shown on high-quality apps that meet Facebook's standards[^2^].
Brand safety: You can receive full pre- and post-campaign transparency reports and control where your ads appear with block lists and an inventory filter[^2^].
Ease of use: You can use the same tools and interfaces that you use for Facebook ads to create and manage your campaigns on FB Audience Network. You can also use automatic placements to optimize your results across different platforms[^2^].

How to get started with FB Audience Network?

To get started with FB Audience Network, you need to have a Facebook Business Manager account and a Facebook app ID. You also need to have a mobile app that meets Facebook's policies and guidelines.

Here are the steps to set up FB Audience Network for your app:

Create a property in Business Manager for your app. A property is a container for your app that allows you to manage your monetization settings and performance data.
Add your app to your property. You need to provide your app name, platform (iOS or Android), store URL, and category.
Integrate FB Audience Network SDK into your app. You can use the Quick Start tool to generate the code and instructions for your app. You can also use mediation platforms or third-party wrappers to integrate FB Audience Network.
Create placements for your app. Placements are the locations where you want to show ads in your app. You can choose from different ad formats, such as native, rewarded video, and interstitial.
Test your integration and placements. You can use the Test Mode tool to verify that your app is correctly integrated and that your placements are showing test ads.
Publish your app and start monetizing. You need to submit your app for review and approval before you can start showing live ads. You also need to set up your payout information and tax details in Business Manager.

How to optimize your revenue with FB Audience Network?

Once you have set up FB Audience Network for your app, you can optimize your revenue by following some best practices. Here are some tips to help you maximize your earnings:

Use app bidding

App bidding is a way of selling your ad inventory through an auction where multiple ad sources compete for each impression. App bidding can help you increase your revenue, efficiency, and transparency by removing the need for manual optimization and ensuring fair competition.

To use app bidding with FB Audience Network, you need to integrate Facebook's Bidding SDK into your app and choose from a list of supported mediation platforms or third-party bidders. You can also use hybrid monetization, which combines app bidding and waterfall, to maximize your fill rate and revenue.

Choose the right ad formats

The ad formats that you choose for your app can have a significant impact on your revenue and user experience. You should choose the ad formats that match your app's design, content, and audience preferences.

Here are some of the ad formats that you can use with FB Audience Network:

Native: Native ads are ads that match the look and feel of your app. They can blend seamlessly with your app's content and provide a non-intrusive user experience. You can customize the appearance and behavior of native ads to suit your app's style.
Rewarded video: Rewarded video ads are ads that offer users an incentive, such as virtual currency or extra lives, in exchange for watching a video. They can increase user engagement, retention, and loyalty by providing value to users. You can set the reward amount and frequency for rewarded video ads.
Interstitial: Interstitial ads are full-screen ads that appear at natural transition points in your app, such as between levels or pages. They can capture users' attention and generate high eCPMs. You should avoid showing interstitial ads too frequently or at disruptive moments to prevent user frustration.

Test and optimize your placements

The placements that you create for your app can also affect your revenue and user experience. You should test and optimize your placements to find the optimal number, location, size, and frequency of ads for your app.

Here are some of the tools and methods that you can use to test and optimize your placements:

Split testing: Split testing is a way of comparing different versions of your placements to see which one performs better. You can use split testing to experiment with different ad formats, sizes, positions, frequencies, etc. You can use Facebook's Split Testing tool or third-party tools to run split tests for your app.
A/B testing: A/B testing is a type of split testing where you compare two versions of your placements (A and B) to see which one performs better. You can use A/B testing to test small changes in your placements, such as changing the color or text of an ad.
Multivariate testing: Multivariate testing is a type of split testing where you compare more than two versions of your placements (A, B, C, etc.) to see which one performs better. You can use multivariate testing to test multiple changes in your placements, such as changing the format, size, and position of an ad.
Analytics: Analytics is a way of measuring and analyzing the performance of your placements based on various metrics, such as impressions, clicks, eCPM, fill rate, etc. You can use analytics to monitor and evaluate the effectiveness of your placements and identify areas for improvement. You can use Facebook's Analytics tool or third-party tools to access analytics data for your app.

A Detailed Table Breakdown Related to FB Audience Network

I hope this table breakdown has helped you understand some of the key metrics related to FB Audience Network. You can use these metrics to monitor and optimize your app monetization strategy.

FAQs about FB Audience Network

What are the requirements to join FB Audience Network?

To join FB Audience Network, you need to meet the following requirements:

You must have a Facebook Business Manager account and a Facebook app ID.
You must have a mobile app that meets Facebook's policies and guidelines.
You must have at least 10,000 daily active users or 50,000 monthly active users for your app.
You must have at least 70% organic traffic for your app.
You must have at least 50% of your traffic from countries where FB Audience Network is available.
You must submit your app for review and approval before you can start showing live ads.

How much does FB Audience Network pay?

The amount of money that you can earn from FB Audience Network depends on various factors, such as your app's category, audience, location, ad format, demand, etc. There is no fixed rate or minimum payout for FB Audience Network. However, you can estimate your potential earnings by using Facebook's Monetization Estimator tool.

How do I get paid from FB Audience Network?

To get paid from FB Audience Network, you need to set up your payout information and tax details in Business Manager. You can choose from different payment methods, such as bank transfer, PayPal, or Payoneer. You will receive your payment within 21 days after the end of each month, as long as you meet the minimum threshold for your payment method ($100 for bank transfer, $50 for PayPal or Payoneer).

How do I increase my eCPM with FB Audience Network?

To increase your eCPM with FB Audience Network, you can try the following tips:

Use app bidding to maximize competition and revenue for each impression.
Choose the right ad formats that suit your app's design and user experience.
Test and optimize your placements to find the optimal number, location, size, and frequency of ads for your app.
Use Facebook's targeting capabilities to reach the most relevant and valuable users for your app.
Use Facebook's optimization tools, such as automatic placements, CPM Targets, and Audience Network Optimization, to improve your ad performance.
Keep your app updated and engaging to retain and grow your user base.

How do I check my FB Audience Network performance?

To check your FB Audience Network performance, you can use Facebook's Analytics tool or third-party tools to access various metrics and reports for your app. You can also use Facebook's Monetization Manager to view and manage your app settings, placements, and revenue. You can also use Facebook's Insights tool to get recommendations and insights on how to improve your app monetization.

How do I troubleshoot FB Audience Network issues?

If you encounter any issues with FB Audience Network, such as ads not showing, low fill rate, low eCPM, etc., you can use the following resources to troubleshoot and resolve them:

Use the Test Mode tool to verify that your app is correctly integrated and that your placements are showing test ads.
Use the Debug tool to check the status and details of your ad requests and responses.
Use the Help Center to find answers to common questions and problems.
Use the Support Center to contact Facebook's support team and get help.

What are the best practices for using FB Audience Network?

To use FB Audience Network effectively and efficiently, you should follow some best practices, such as:

Read and follow Facebook's policies and guidelines for advertisers and publishers.
Use app bidding to increase competition and revenue for your ad inventory.
Choose the right ad formats that match your app's design and user experience.
Test and optimize your placements to find the optimal number, location, size, and frequency of ads for your app.
Use Facebook's targeting capabilities to reach the most relevant and valuable users for your app.
Use Facebook's optimization tools, such as automatic placements, CPM Targets, and Audience Network Optimization, to improve your ad performance.
Use Facebook's analytics tools, such as Analytics, Monetization Manager, Insights, etc., to monitor and evaluate your app monetization.
Keep your app updated and engaging to retain and grow your user base.

What are the alternatives to FB Audience Network?

If you are looking for alternatives to FB Audience Network, you can consider some of the following options:

Google AdMob: Google AdMob is a mobile advertising platform that lets you monetize your app with Google ads. You can use Google's mediation solution or third-party mediation platforms to access multiple ad sources. You can also use Google's Firebase platform to integrate analytics, crash reporting, remote config, etc., into your app.
Unity Ads: Unity Ads is a mobile advertising platform that lets you monetize your game with video ads. You can use Unity's mediation solution or third-party mediation platforms to access multiple ad sources. You can also use Unity's game engine and services to create and optimize your game.
IronSource: IronSource is a mobile monetization platform that lets you monetize your app with various ad formats, such as rewarded video, interstitial, banner, offerwall, etc. You can use IronSource's mediation solution or third-party mediation platforms to access multiple ad sources. You can also use IronSource's user acquisition, analytics, engagement, etc., services to grow your app.

How do I delete my FB Audience Network account?

If you want to delete your FB Audience Network account, you need to follow these steps:

Delete all the placements that you have created for your app in Business Manager.
Delete all the properties that you have created for your app in Business Manager.
Delete all the apps that you have added to Business Manager.
Delete your Facebook Business Manager account.

How do I contact FB Audience Network support?

If you need help or have feedback about FB Audience Network, you can contact Facebook's support team by using the Support Center in Business Manager. You can also join the FB Audience Network Community Group on Facebook to connect with other publishers and get updates from Facebook.

Conclusion

In this article, I have explained what FB Audience Network is, how it works, what are its benefits, how to get started, how to optimize your revenue, and some FAQs about it. I hope this article has helpedyou understand FB Audience Network better and how to use it to monetize your mobile app with Facebook ads.If you found this article helpful, please share it with your friends and colleagues who might be interested in FB Audience Network. You can also check out my other articles on topics related to Facebook advertising, such as [Facebook Ads Expert], [Business Ads Manager Facebook], [Add Page to Business Manager], and more.Thank you for reading and I hope to see you again soon. 😊

Metric	Description	eCPM	Effective cost per mille, or the amount of revenue generated per 1,000 impressions. It is calculated by dividing the total revenue by the total number of impressions and multiplying by 1,000. eCPM is a useful metric to compare the performance of different ad sources and formats.
Fill rate	The percentage of ad requests that are successfully filled with an ad. It is calculated by dividing the number of filled ad requests by the total number of ad requests. Fill rate can indicate the demand and availability of ads for your app.
Impression	The number of times an ad is shown on your app. An impression is counted when at least 50% of the ad is visible on the screen for at least one second. Impressions can measure the reach and exposure of your ads.
Click	The number of times a user taps or clicks on an ad on your app. A click is counted when a user interacts with an ad that leads to an external destination, such as a website or an app store. Clicks can measure the engagement and interest of your users.
CTR	Click-through rate, or the percentage of impressions that result in clicks. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100. CTR can indicate the effectiveness and relevance of your ads.
Reward	The number of times a user completes a rewarded video ad on your app. A reward is counted when a user watches at least 95% of the video and receives an incentive, such as virtual currency or extra lives. Rewards can measure the value and satisfaction of your users.
Reward rate	The percentage of rewarded video impressions that result in rewards. It is calculated by dividing the number of rewards by the number of rewarded video impressions and multiplying by 100. Reward rate can indicate the quality and completion rate of your rewarded video ads.
Revenue	The amount of money earned from showing ads on your app. Revenue is calculated by multiplying the number of impressions by the eCPM and dividing by 1,000. Revenue can measure the profitability and performance of your app.

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