Coupon TikTok Ads: How to Boost Your Sales with Discount Codes
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It's also a powerful marketing tool for businesses of all sizes, especially if you want to reach a young and engaged audience. But how can you use TikTok to promote your products or services and drive more sales?
One of the most effective ways to do that is by using coupon TikTok ads. These are ads that offer a discount code or a special deal to your potential customers, enticing them to click on your ad and visit your website or landing page. Coupon TikTok ads can help you increase your brand awareness, generate leads, and boost your conversions and revenue.
Why Use Coupon TikTok Ads?
Coupon TikTok ads have many benefits for both advertisers and consumers. Here are some of the main reasons why you should consider using them for your marketing campaigns:
They create a sense of urgency
Coupon TikTok ads usually have a limited time offer or a limited quantity available, which creates a sense of urgency and scarcity among your target audience. This can motivate them to act fast and take advantage of your offer before it expires or runs out. This can also increase your click-through rate (CTR) and conversion rate (CVR), as people don't want to miss out on a good deal.
They increase your value proposition
Coupon TikTok ads can also help you increase your value proposition, which is the perceived benefit or advantage that your product or service offers to your customers. By offering a discount or a special deal, you can make your offer more attractive and appealing, and differentiate yourself from your competitors. This can also help you build trust and loyalty with your customers, as they feel like they are getting a better deal from you.
They encourage word-of-mouth marketing
Coupon TikTok ads can also generate buzz and word-of-mouth marketing for your brand, as people tend to share good deals with their friends and family. This can help you reach new audiences and expand your customer base, as well as increase your social proof and credibility. You can also encourage user-generated content (UGC) by asking your customers to post their reviews or testimonials on TikTok using your coupon code or hashtag.
How to Create Coupon TikTok Ads?
Creating coupon TikTok ads is not very different from creating regular TikTok ads. You just need to follow these steps:
Set up your TikTok Ads account
The first step is to set up your TikTok Ads account, if you haven't done so already. You can sign up for free at https://ads.tiktok.com/. You will need to provide some basic information about your business, such as your name, email address, phone number, industry, and country. You will also need to verify your identity and payment method.
Create your campaign
The next step is to create your campaign, which is the highest level of your ad structure. You can do this by clicking on the "Campaign" tab on the left sidebar of your dashboard, and then clicking on the "Create" button on the top right corner. You will need to choose a campaign objective, such as traffic, conversions, app installs, or video views. You will also need to set a campaign budget and schedule.
Create your ad group
The next step is to create your ad group, which is the second level of your ad structure. You can do this by clicking on the "Ad Group" tab on the left sidebar of your dashboard, and then clicking on the "Create" button on the top right corner. You will need to choose an ad placement, such as in-feed ads, top view ads, branded hashtag challenge ads, or branded effects ads. You will also need to set an ad group budget and schedule.
Create your ad
The final step is to create your ad, which is the lowest level of your ad structure. You can do this by clicking on the "Ad" tab on the left sidebar of your dashboard, and then clicking on the "Create" button on the top right corner. You will need to upload or create a video for your ad, which should be between 5 and 60 seconds long. You will also need to write a catchy ad text that includes your coupon code or offer details. You can also add a call-to-action (CTA) button that links to your website or landing page.
A Detailed Table Breakdown Related to Coupon TikTok Ads
| Ad Placement | Description | Pros | Cons |
|---|---|---|---|
| In-feed ads | These are ads that appear in the user's For You feed, which is the main feed of TikTok. They look like regular TikTok videos, but have a "Sponsored" label and a CTA button. | - High reach and engagement - Native and seamless - Customizable and interactive | - Higher cost - Limited targeting options - Ad fatigue and skip rate |
| Top view ads | These are ads that appear as the first video when the user opens the TikTok app. They have a full-screen format and can last up to 60 seconds. They also have a "Sponsored" label and a CTA button. | - High visibility and impact - Long duration and exposure - Immersive and creative | - Very high cost - Limited availability and inventory - Intrusive and annoying |
| Branded hashtag challenge ads | These are ads that invite users to participate in a branded hashtag challenge, which is a user-generated content campaign that revolves around a specific theme or topic. They have a dedicated landing page on the Discover tab, where users can see the challenge details, rules, prizes, and submissions. | - High virality and word-of-mouth - High user involvement and loyalty - High brand awareness and affinity | - High cost and complexity - High risk and uncertainty - High moderation and management |
| Branded effects ads | These are ads that allow users to apply branded stickers, filters, or lenses to their videos. They can be used in conjunction with branded hashtag challenges or as standalone ads. They can also be found in the Effects tab on the TikTok app. | - High fun and entertainment - High personalization and expression - High shareability and retention | - High cost and development - Limited compatibility and functionality - Limited measurement and attribution |
FAQ About Coupon TikTok Ads
How much do coupon TikTok ads cost?
The cost of coupon TikTok ads depends on several factors, such as your ad placement, ad format, bidding strategy, targeting options, and campaign duration. Generally speaking, TikTok ads have a minimum daily budget of $50 for campaigns, $20 for ad groups, and $6 for ads. The average cost per mille (CPM) or cost per thousand impressions for TikTok ads ranges from $3 to $10, depending on your industry and location.
How do I track the performance of coupon TikTok ads?
You can track the performance of coupon TikTok ads using the TikTok Ads Manager dashboard, which provides various metrics and reports for your campaigns, ad groups, and ads. Some of the key metrics you should monitor are impressions, clicks, CTR, CVR, conversions, cost per conversion (CPC), return on ad spend (ROAS), and customer lifetime value (CLV). You can also use third-party tools such as Google Analytics or Facebook Pixel to track your website or landing page performance.
How do I optimize coupon TikTok ads?
You can optimize coupon TikTok ads by following some best practices, such as:
- Using high-quality videos that showcase your product or service benefits and features
- Using catchy ad texts that highlight your coupon code or offer details and include a clear CTA
- Using relevant hashtags and keywords that match your target audience's interests and intents
- Using A/B testing to compare different ad variations and find the best performing ones
- Using retargeting to reach users who have shown interest in your brand or offer but have not converted yet
- Using lookalike audiences to reach users who have similar characteristics or behaviors to your existing customers
- Using dynamic creative optimization (DCO) to automatically generate personalized ad combinations based on user data
- Using seasonal or timely offers to leverage holidays, events, or trends that are relevant to your niche or industry
- Using influencer marketing to collaborate with popular TikTok creators who can promote your coupon code or offer to their followers
What are some examplesof coupon TikTok ads?
Some examples of coupon TikTok ads are:
- Walmart, which used in-feed ads to offer a $10 coupon code for online grocery orders of $50 or more. The ad featured a video of a woman showing how easy and convenient it was to order groceries from Walmart using the app.
- Gymshark, which used branded hashtag challenge ads to launch its #gymshark66 challenge, which encouraged users to commit to a fitness goal for 66 days. The ad featured a video of a fitness influencer explaining the challenge details and prizes, which included a 20% off coupon code for Gymshark products.
- Chipotle, which used top view ads to offer a buy one get one free (BOGO) deal for its burritos, bowls, salads, or tacos. The ad featured a video of a man dancing with a giant burrito and a CTA button that linked to the Chipotle app.
- Sephora, which used branded effects ads to offer a 15% off coupon code for its beauty products. The ad featured a video of a woman applying makeup using Sephora's branded stickers and filters, and a CTA button that linked to the Sephora website.
Conclusion
Coupon TikTok ads are a great way to attract and convert more customers for your business, as they offer a discount or a special deal that can increase your value proposition, create a sense of urgency, and encourage word-of-mouth marketing. To create coupon TikTok ads, you need to set up your TikTok Ads account, create your campaign, ad group, and ad, and choose an ad placement that suits your goals and budget. You also need to track and optimize your coupon TikTok ads using various metrics and best practices.
If you want to learn more about coupon TikTok ads or other types of TikTok ads, you can check out our other articles on this topic. For example, you can read our article on TikTok Ads for Local Business, which will show you how to use TikTok to reach and engage your local customers.
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