Best Way to Advertise on Instagram: A Complete Guide for 2023

Hi everyone,

Are you looking for the best way to advertise on Instagram and grow your business in 2023? If so, you've come to the right place.

Instagram is one of the most popular and powerful social media platforms in the world, with over 1.2 billion monthly active users and 90% of them following at least one business account. Instagram also boasts a high engagement rate, a diverse and creative audience, and a variety of ad formats to suit your goals and budget.

But how do you advertise on Instagram effectively and get the most out of your campaigns? What are the best practices and tips to follow? And what are some of the common mistakes to avoid?

In this article, we'll answer all these questions and more. We'll show you how to advertise on Instagram in 2021, from setting up your account and creating your ads, to optimizing your performance and measuring your results. We'll also share some examples and inspiration from successful brands that are killing it on Instagram.

Ready to get started? Let's dive in!

How to Set Up Your Instagram Account for Advertising

Create an Instagram Business Profile

The first step to advertise on Instagram is to create an Instagram Business Profile. This is a type of account that gives you access to features and tools that are not available for personal profiles, such as:

• Insights: You can see analytics on your posts, stories, reels, IGTV videos, followers, and promotions.
• Contact: You can add a contact button to your profile that allows people to call, email, or message you directly.
• Action Buttons: You can add buttons to your profile that allow people to book appointments, make reservations, buy tickets, or shop from your website.
• Shopping: You can create a shop on Instagram and tag products in your posts and stories.
• Ads: You can create and run ads on Instagram using the app or the Facebook Ads Manager.

To create an Instagram Business Profile, you need to have a Facebook Page for your business. If you don't have one yet, you can create one here. Then, follow these steps:

1. Open the Instagram app and go to your profile.
2. Tap on the menu icon in the top right corner and select Settings.
3. Tap on Account and scroll down to Switch to Professional Account.
4. Select Business as your account type and tap Next.
5. Choose a category for your business and tap Next.
6. Connect your Facebook Page and tap Next.
7. Review and edit your contact information and tap Next.
8. You're done! You can now access the features and tools for your Instagram Business Profile.

Optimize Your Instagram Profile

Once you have an Instagram Business Profile, you need to optimize it to make a good impression on your potential customers and attract more followers. Here are some tips to optimize your profile:

• Use a clear and recognizable profile picture that represents your brand identity. It could be your logo, your product, or your face if you're a personal brand.
• Write a catchy and informative bio that tells people who you are, what you do, and what value you offer. You can also use emojis, hashtags, or keywords to spice it up.
• Add a link to your website or landing page where you want people to go after they visit your profile. You can also use a tool like Linktree or Bio.fm to create a custom page with multiple links.
• Add action buttons or shopping features if they are relevant for your business. For example, you can add a Book Now button if you offer appointments or services, or a Shop button if you sell products online.

Create an Instagram Content Strategy

The next step to advertise on Instagram is to create an Instagram content strategy. This is a plan that defines what type of content you will post, when you will post it, and how you will promote it. A good content strategy will help you:

• Build awareness and trust with your audience
• Showcase your products or services
• Educate or entertain your followers
• Drive traffic to your website or shop
• Generate leads or sales

To create an Instagram content strategy, you need to consider the following elements:

• Goals: What are the objectives of your Instagram marketing? How will you measure your success?
• Audience: Who are your target customers? What are their interests, pain points, and preferences?
• Content: What type of content will you create to reach your goals and audience? What are the formats, topics, and themes that you will use?
• Schedule: When and how often will you post your content? What are the best times and days to post on Instagram?
• Promotion: How will you promote your content to reach more people and increase your engagement? What are the tools and tactics that you will use?

A good way to organize your content strategy is to use a content calendar. This is a tool that helps you plan, schedule, and manage your content in advance. You can use a spreadsheet, a calendar app, or a social media management tool like Sprout Social to create your content calendar.

How to Create Instagram Ads

Choose Your Ad Objective

The first step to create Instagram ads is to choose your ad objective. This is the goal that you want to achieve with your ads, such as increasing brand awareness, driving traffic, or generating conversions. Choosing the right objective will help you optimize your ad delivery, targeting, and budget.

To choose your ad objective, you need to use the Facebook Ads Manager. This is an online tool that allows you to create and manage ads across Facebook, Instagram, and other platforms. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, click on the green Create button in the top left corner. You'll see a list of objectives grouped into three categories: Awareness, Consideration, and Conversion. Here's what they mean:

• Awareness: These objectives are for increasing your brand exposure and reaching more people who might be interested in your business. The available objectives are Brand Awareness and Reach.
• Consideration: These objectives are for encouraging people to interact with your business and learn more about it. The available objectives are Traffic, Engagement, App Installs, Video Views, Lead Generation, and Messages.
• Conversion: These objectives are for driving people to take a specific action on your website or app, such as making a purchase or signing up for a newsletter. The available objectives are Conversions, Catalog Sales, and Store Traffic.

Select the objective that best matches your goal and click Next.

Name Your Campaign

The next step to create Instagram ads is to name your campaign. This is the name that you'll use to identify your campaign in the Ads Manager. You can also choose whether to create an A/B test or optimize your budget across multiple ad sets.

An A/B test is a way to compare different versions of your ads or audiences to see which one performs better. For example, you can test different images, headlines, or call-to-action buttons to find out which one gets more clicks or conversions.

A budget optimization is a way to automatically distribute your budget across multiple ad sets based on their performance. For example, if you have two ad sets targeting different audiences, the budget optimization will allocate more money to the one that gets more results.

You can choose whether to enable these options or not depending on your preferences and needs. Then, enter a name for your campaign and click Next.

Define Your Audience

The next step to create Instagram ads is to define your audience. This is the group of people who will see your ads based on their location, demographics, interests, behaviors, and more. Defining your audience will help you reach the right people who are likely to be interested in your business.

To define your audience, you need to create an ad set. This is a group of ads that share the same audience, budget, schedule, and placement. You can create multiple ad sets for different audiences or objectives within the same campaign.

Enter a name for your ad set and scroll down to the Audience section. Here you can choose between three options:

• Create New: This option allows you to create a custom audience from scratch using various criteria such as age, gender, location, language, interests, behaviors, connections, and more.
• Use Saved Audience: This option allows you to use an audience that you have previously created and saved in the Ads Manager. You can also edit or refine it if needed.
• Use Custom Audience: This option allows you touse a custom audience that you have created from your own sources, such as your website visitors, app users, email subscribers, or Facebook fans. You can also create a lookalike audience that resembles your custom audience.

Select the option that suits your needs and fill in the details of your audience. You can also use the Audience Size and Estimated Daily Results indicators to see how broad or narrow your audience is and how many people you can expect to reach with your ads.

Select Your Placements

The next step to create Instagram ads is to select your placements. This is where your ads will appear on Instagram and other platforms within the Facebook network, such as Facebook, Messenger, and Audience Network.

To select your placements, scroll down to the Placements section. Here you can choose between two options:

• Automatic Placements: This option allows Facebook to automatically show your ads where they are likely to perform best, based on your objective and audience. This is the recommended option for most advertisers, as it can help you optimize your reach and results.
• Manual Placements: This option allows you to manually select where you want your ads to appear. You can choose between different platforms, devices, and formats. This option gives you more control over your placements, but it may limit your reach and results.

If you want to advertise on Instagram only, you need to select the Manual Placements option and deselect all the other platforms except Instagram. Then, you can choose between different Instagram placements, such as Feed, Stories, Explore, Reels, and IGTV.

Each placement has its own specifications and requirements for the ad format, size, and duration. You can see the details of each placement here. Make sure that your ads comply with the guidelines for each placement that you select.

Set Your Budget and Schedule

The next step to create Instagram ads is to set your budget and schedule. This is how much money you want to spend on your ads and how long you want them to run.

To set your budget and schedule, scroll down to the Budget & Schedule section. Here you can choose between two options:

• Daily Budget: This option allows you to set an average amount that you want to spend on your ads per day. Your actual spending may vary slightly depending on the opportunities and fluctuations in the market.
• Lifetime Budget: This option allows you to set a total amount that you want to spend on your ads for the entire duration of your campaign. Your spending will be optimized across your campaign period based on when your ads are likely to get the best results.

Select the option that suits your needs and enter the amount of your budget. You can also use the Advanced Options to set a bid strategy, a cost control, or a spending limit for your ad set.

Then, select the start and end dates for your ad set. You can either run your ads continuously until you manually stop them or set a specific date and time for them to end. You can also use the Ad Scheduling option to show your ads only on certain days or hours of the week.

Create Your Ads

The final step to create Instagram ads is to create your ads. This is where you choose the creative elements of your ads, such as the images, videos, text, headlines, call-to-action buttons, and more.

To create your ads, scroll down to the Ad Creative section. Here you can choose between two options:

• Create Ad: This option allows you to create a new ad from scratch using various formats and features.
• Use Existing Post: This option allows you to use an existing post from your Instagram or Facebook Page as an ad. You can also edit or boost it if needed.

If you want to create a new ad, select the Create Ad option and follow these steps:

1. Select an ad format from the available options: Carousel, Single Image or Video, Collection, or Instant Experience. Each format has its own specifications and requirements for the creative elements.
2. Select or upload an image or video for your ad. You can use images or videos from your library or choose from free stock images provided by Facebook. You can also crop or edit your media if needed.
3. Enter the text for your ad. This is the primary message that will appear above or below your image or video. You can also add emojis or hashtags to make it more engaging.
4. Enter a headline for your ad. This is a short and catchy phrase that will appear below your image or video. It should highlight the main benefit or offer of your ad.
5. Enter a description for your ad. This is an optional field that will appear below your headline. It should provide more details or information about your ad.
6. Select a call-to-action button for your ad. This is a button that will appear below your description. It should encourage people to take an action after seeing your ad, such as Shop Now, Learn More, or Sign Up.
7. Enter a website URL for your ad. This is the link that people will go to after they click on your ad. It should be relevant and consistent with your ad objective and message.
8. Preview your ad and make sure that it looks good on different placements and devices. You can also see how it will appear on Instagram by clicking on the Instagram icon in the top right corner.
9. You're done! You can now review and confirm your campaign, ad set, and ad details and click on Publish to launch your ads.

How to Optimize Your Instagram Ads Performance

Monitor Your Instagram Ads Results

Once you have created and launched your Instagram ads, you need to monitor your results and see how they are performing. This will help you evaluate the effectiveness of your ads and identify the areas of improvement.

To monitor your results, you need to use the Facebook Ads Manager. This is where you can see the metrics and insights of your campaigns, ad sets, and ads. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, you can see an overview of your account performance in the dashboard. You can also filter, sort, and customize the data by using the columns, breakdowns, and date range options. You can also export or share your reports if needed.

Some of the key metrics that you should pay attention to are:

• Results: This is the number of times that your ads achieved your objective, such as impressions, reach, clicks, conversions, or leads.
• Cost per Result: This is the average amount that you spent for each result from your ads.
• Return on Ad Spend: This is the amount of revenue that you generated from your ads divided by the amount that you spent on them.
• Frequency: This is the average number of times that each person saw your ads.
• Relevance Score: This is a rating from 1 to 10 that measures how well your ads are resonating with your audience. The higher the score, the more relevant your ads are.

You should monitor these metrics regularly and compare them with your goals and benchmarks. You should also look for trends and patterns over time and across different segments of your audience.

Analyze Your Instagram Ads Insights

Besides monitoring your results, you also need to analyze your insights and understand why your ads are performing well or poorly. This will help you discover the strengths and weaknesses of your ads and find out what works and what doesn't.

To analyze your insights, you need to use the Facebook Ads Manager. This is where you can see the detailed information and feedback of your campaigns, ad sets, and ads. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, you can see more insights by clicking on the View Charts button in the top right corner of each campaign, ad set, or ad. You can also use the tabs and filters to switch between different views and dimensions.

Some of the key insights that you should look for are:

• Audience Network: This is where you can see how your ads performed on different platforms, devices, and formats within the Facebook network, such as Instagram, Facebook, Messenger, and Audience Network.
• Delivery: This is where you can see how your ads were delivered to your audience based on various factors such as budget, bid strategy, cost control, optimization goal, pacing, and auction competition.
• Engagement: This is where you can see how people interacted with your ads based on various actions such as likes, comments, shares, saves, follows, clicks, swipes, views, or purchases.
• Audience Quality: This is where you can see how relevant and interested your audience was in your ads based on various indicators such as relevance score,positive and negative feedback, retention rate, or return on ad spend.

You should analyze these insights carefully and try to understand the reasons behind your performance. You should also look for correlations and causations between different variables and dimensions.

Test and Optimize Your Instagram Ads

The final step to optimize your Instagram ads performance is to test and optimize your ads. This is where you experiment with different elements of your ads and see which ones generate the best results. Testing and optimizing your ads will help you improve your efficiency and effectiveness.

To test and optimize your ads, you need to use the Facebook Ads Manager. This is where you can create and manage different versions of your campaigns, ad sets, and ads. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, you can test and optimize your ads by using these tools and features:

• Duplicate: This allows you to create a copy of your campaign, ad set, or ad with the same settings and details. You can then edit or modify the copy as you wish and compare it with the original.
• Edit: This allows you to change or update any aspect of your campaign, ad set, or ad, such as the objective, audience, budget, schedule, placement, format, image, video, text, headline, description, call-to-action button, or website URL.
• A/B Test: This allows you to create a controlled experiment where you compare two or more versions of your campaign, ad set, or ad with one variable changed. For example, you can test different images, headlines, or audiences to see which one gets more clicks or conversions.
• Dynamic Creative: This allows you to create multiple variations of your ad by combining different images, videos, texts, headlines, descriptions, and call-to-action buttons. Facebook will then automatically show the best combination to each person based on their preferences and behavior.

You should test and optimize your ads regularly and systematically. You should also follow the best practices for testing and optimizing ads, such as:

• Have a clear hypothesis and goal for each test
• Change only one variable at a time
• Use a large and representative sample size
• Run the test for a sufficient period of time
• Analyze the results and draw conclusions
• Implement the changes and monitor the impact

How to Create a Table Breakdown Related to the Topic

A table breakdown is a way to display data or information in a structured and organized way. A table breakdown can help you compare different aspects of the topic, highlight key points or facts, or summarize complex information.

To create a table breakdown related to the topic of best way to advertise on Instagram, you can use markdown elements such as headings, code blocks, pipes (|), dashes (-), and colons (:). Here is an example of how to create a table breakdown that compares the different Instagram ad formats:

Instagram Ad Formats Comparison

| Format | Description | Pros | Cons ||--------|-------------|------|------|| Carousel | Allows you to show up to 10 images or videos in a single ad that people can swipe through | - Can showcase multiple products or features
- Can tell a story or sequence
- Can increase engagement and retention | - Can be overwhelming or confusing
- Can require more creative resources
- Can have lower click-through rates || Single Image or Video | Allows you to show one image or video in your ad | - Can be simple and effective
- Can be easy and fast to create
- Can have higher click-through rates | - Can be boring or repetitive
- Can be limited in scope
- Can have lower retention rates || Collection | Allows you to show a cover image or video followed by several product images in a grid layout that people can tap to browse | - Can drive traffic and sales
- Can showcase a catalog or collection
- Can provide an immersive experience | - Can be complex and expensive to create
- Can be restricted to certain objectives
- Can have lower engagement rates || Instant Experience | Allows you to show a full-screen interactive ad that loads instantly when people tap on it | - Can capture attention and interest
- Can include multiple elements such as images, videos, texts, buttons, forms, or carousels
- Can increase conversions and leads | - Can be difficult and time-consuming to create
- Can be intrusive or annoying
- Can have lower reach rates || Reels | Allows you to show short vertical videos that loop in your ad | - Can be fun and creative
- Can leverage the popularity and trends of Reels
- Can reach a large and engaged audience | - Can be challenging and competitive to create
- Can be limited in duration and format
- Can have lower click-through rates |

How to Create a FAQ Section with 10 Common Questions

A FAQ section is a way to answer the most frequently asked questions that your potential or existing customers might have about your topic. A FAQ section can help you provide useful and relevant information, address common concerns or objections, or showcase your expertise or authority.

To create a FAQ section with 10 common questions about the best way to advertise on Instagram, you can use markdown elements such as headings, paragraphs, lists, and code blocks. Here is an example of how to create a FAQ section:

FAQs About Advertising on Instagram

How much does it cost to advertise on Instagram?

The cost of advertising on Instagram depends on various factors, such as your objective, audience, budget, bid strategy, optimization goal, and competition. You can set a daily or lifetime budget for your campaigns or ad sets, and you can also control the maximum amount that you are willing to pay for each result from your ads.

The average cost per result for Instagram ads varies by industry and objective, but according to some estimates, it ranges from $0.20 to $2.00 for impressions, from $0.70 to $1.00 for clicks, from $0.40 to $3.00 for video views, and from $5.00 to $10.00 for conversions.

How do I measure the effectiveness of my Instagram ads?

You can measure the effectiveness of your Instagram ads by using the Facebook Ads Manager. This is where you can see the metrics and insights of your campaigns, ad sets, and ads. You can also filter, sort, and customize the data by using the columns, breakdowns, and date range options.

Some of the key metrics that you should pay attention to are results, cost per result, return on ad spend, frequency, and relevance score. You should also look for trends and patterns over time and across different segments of your audience.

How do I improve the performance of my Instagram ads?

You can improve the performance of your Instagram ads by testing and optimizing your ads. This is where you experiment with different elements of your ads and see which ones generate the best results. Testing and optimizing your ads will help you improve your efficiency and effectiveness.

You can test and optimize your ads by using the Facebook Ads Manager. This is where you can create and manage different versions of your campaigns, ad sets, and ads. You can also use tools and features such as duplicate, edit, A/B test, or dynamic creative.

You should test and optimize your ads regularly and systematically. You should also follow the best practices for testing and optimizing ads, such as having a clear hypothesis and goal for each test, changing only one variable at a time, using a large and representative sample size, running the test for a sufficient period of time, analyzing the results and drawing conclusions, implementing the changes and monitoring the impact.

What are the best practices for creating Instagram ads?

Some of the best practices for creating Instagram ads are:

• Align your ads with your objective and audience
• Use high-quality images or videos that capture attention and convey your message
• Write clear and concise text that highlights the benefit or offer of your ads
• Use a catchy headline that summarizes your main point or call-to-action
• Add a call-to-action button that encourages people to take an action after seeing your ads
• Use relevant hashtags or keywords to increase your reach and relevance
• Comply with the guidelines and specifications for each ad format and placement
• Preview your ads and make sure that they look good on different placements and devices

What are some examples of successful Instagram ads?

Some examples of successful Instagram ads are:

• Airbnb: The travel platform used carousel ads to showcase its unique accommodations and experiences around the world. The ads featured stunning images, enticing headlines, and clear call-to-action buttons that drove traffic to its website.
• Glossier: The beauty brand used video ads to promote its new product launch. The ads featured real customers sharing their honest reviews and testimonials about the product. The ads also used catchy music, bright colors, and fun stickers to match its brand identity.
• Peloton: The fitness company used collection ads to showcase its products and services in a grid layout that people could tap to browse. Theads featured a cover video that highlighted the benefits and features of its products and services, and a call-to-action button that encouraged people to shop now.
• Netflix: The streaming service used reels ads to promote its original shows and movies. The ads featured short clips from the shows and movies that showcased the plot, characters, and genre. The ads also used hashtags, captions, and stickers to increase engagement and awareness.
• Starbucks: The coffee chain used instant experience ads to create a full-screen interactive ad that loaded instantly when people tapped on it. The ad featured multiple elements such as images, videos, texts, buttons, forms, and carousels that provided more information and value to the audience. The ad also included a quiz that matched people with their perfect drink and a coupon that they could redeem in-store.

What are some common mistakes to avoid when advertising on Instagram?

Some common mistakes to avoid when advertising on Instagram are:

• Not having a clear objective and goal for your ads
• Not defining and understanding your target audience
• Not creating a content strategy and calendar for your ads
• Not choosing the right ad format and placement for your ads
• Not setting a realistic and flexible budget and schedule for your ads
• Not using high-quality and relevant images or videos for your ads
• Not writing compelling and concise text for your ads
• Not adding a call-to-action button or a website URL to your ads
• Not monitoring, analyzing, testing, and optimizing your ads
• Not following the guidelines and best practices for creating Instagram ads

How do I advertise on Instagram Stories?

To advertise on Instagram Stories, you need to use the Facebook Ads Manager. This is where you can create and manage ads that appear between people's stories on Instagram. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, follow these steps:

1. Choose your objective from the available options: Reach, Brand Awareness, Video Views, App Installs, Lead Generation, Traffic, Conversions, Catalog Sales, or Messages.
2. Name your campaign and choose whether to create an A/B test or optimize your budget across multiple ad sets.
3. Name your ad set and define your audience using various criteria such as age, gender, location, language, interests, behaviors, connections, and more.
4. Select Manual Placements and deselect all the other platforms except Instagram. Then, select Stories as your Instagram placement.
5. Set your budget and schedule for your ad set. You can choose between a daily or lifetime budget, and run your ads continuously or set a specific start and end date.
6. Name your ad and select an ad format from the available options: Single Image or Video or Carousel. Each format has its own specifications and requirements for the creative elements.
7. Select or upload an image or video for your ad. You can use images or videos from your library or choose from free stock images provided by Facebook. You can also crop or edit your media if needed.
8. Enter the text for your ad. This is an optional field that will appear at the bottom of your image or video. You can also add emojis or hashtags to make it more engaging.
9. Select a call-to-action button for your ad. This is an optional field that will appear at the bottom right corner of your image or video. It should encourage people to take an action after seeing your ad, such as Shop Now, Learn More, or Sign Up.
10. Enter a website URL for your ad. This is an optional field that will be the link that people will go to after they swipe up on your ad. It should be relevant and consistent with your ad objective and message.
11. Preview your ad and make sure that it looks good on different devices. You can also see how it will appear on Instagram by clicking on the Instagram icon in the top right corner.
12. You're done! You can now review and confirm your campaign, ad set, and ad details and click on Publish to launch your ads.

How do I advertise on Instagram Reels?

To advertise on Instagram Reels, you need to use the Facebook Ads Manager. This is where you can create and manage ads that appear between people's reels on Instagram. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, follow these steps:

1. Choose your objective from the available options: Reach, Brand Awareness, Video Views, App Installs, Lead Generation, Traffic, Conversions, Catalog Sales, or Messages.
2. Name your campaign and choose whether to create an A/B test or optimize your budget across multiple ad sets.
3. Name your ad set and define your audience using various criteria such as age, gender, location, language, interests, behaviors, connections, and more.
4. Select Manual Placements and deselect all the other platforms except Instagram. Then, select Reels as your Instagram placement.
5. Set your budget and schedule for your ad set. You can choose between a daily or lifetime budget, and run your ads continuously or set a specific start and end date.
6. Name your ad and select Single Image or Video as your ad format. This is the only format available for Reels ads. The video should be vertical, 9:16 aspect ratio, and 15 to 30 seconds long.
7. Select or upload a video for your ad. You can use videos from your library or choose from free stock videos provided by Facebook. You can also crop or edit your video if needed.
8. Enter the text for your ad. This is an optional field that will appear at the bottom of your video. You can also add emojis or hashtags to make it more engaging.
9. Select a call-to-action button for your ad. This is an optional field that will appear at the bottom right corner of your video. It should encourage people to take an action after seeing your ad, such as Shop Now, Learn More, or Sign Up.
10. Enter a website URL for your ad. This is an optional field that will be the link that people will go to after they swipe up on your ad. It should be relevant and consistent with your ad objective and message.
11. Preview your ad and make sure that it looks good on different devices. You can also see how it will appear on Instagram by clicking on the Instagram icon in the top right corner.
12. You're done! You can now review and confirm your campaign, ad set, and ad details and click on Publish to launch your ads.

How do I advertise on Instagram Explore?

To advertise on Instagram Explore, you need to use the Facebook Ads Manager. This is where you can create and manage ads that appear in the Explore tab on Instagram. This is where people go to discover new content and accounts that are relevant to their interests. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, follow these steps:

1. Choose your objective from the available options: Reach, Brand Awareness, Video Views, App Installs, Lead Generation, Traffic, Conversions, Catalog Sales, or Messages.
2. Name your campaign and choose whether to create an A/B test or optimize your budget across multiple ad sets.
3. Name your ad set and define your audience using various criteria such as age, gender, location, language, interests, behaviors, connections, and more.
4. Select Manual Placements and deselect all the other platforms except Instagram. Then, select Explore as your Instagram placement.
5. Set your budget and schedule for your ad set. You can choose between a daily or lifetime budget, and run your ads continuously or set a specific start and end date.
6. Name your ad and select an ad format from the available options: Carousel,Single Image or Video, Collection, or Instant Experience. Each format has its own specifications and requirements for the creative elements.
7. Select or upload an image or video for your ad. You can use images or videos from your library or choose from free stock images provided by Facebook. You can also crop or edit your media if needed.
8. Enter the text for your ad. This is the primary message that will appear above or below your image or video. You can also add emojis or hashtags to make it more engaging.
9. Enter a headline for your ad. This is a short and catchy phrase that will appear below your image or video. It should highlight the main benefit or offer of your ad.
10. Enter a description for your ad. This is an optional field that will appear below your headline. It should provide more details or information about your ad.
11. Select a call-to-action button for your ad. This is a button that will appear below your description. It should encourage people to take an action after seeing your ad, such as Shop Now, Learn More, or Sign Up.
12. Enter a website URL for your ad. This is the link that people will go to after they tap on your ad. It should be relevant and consistent with your ad objective and message.
13. Preview your ad and make sure that it looks good on different placements and devices. You can also see how it will appear on Instagram by clicking on the Instagram icon in the top right corner.
14. You're done! You can now review and confirm your campaign, ad set, and ad details and click on Publish to launch your ads.

How do I advertise on Instagram IGTV?

To advertise on Instagram IGTV, you need to use the Facebook Ads Manager. This is where you can create and manage ads that appear in IGTV videos on Instagram. IGTV is a feature that allows users to upload and watch long-form vertical videos up to 60 minutes long. You can access the Ads Manager here or from your Facebook Page.

Once you're in the Ads Manager, follow these steps:

1. Choose your objective from the available options: Reach, Brand Awareness, Video Views, App Installs, Lead Generation, Traffic, Conversions, Catalog Sales, or Messages.
2. Name your campaign and choose whether to create an A/B test or optimize your budget across multiple ad sets.
3. Name your ad set and define your audience using various criteria such as age, gender, location, language, interests, behaviors, connections, and more.
4. Select Manual Placements and deselect all the other platforms except Instagram. Then, select IGTV as your Instagram placement.
5. Set your budget and schedule for your ad set. You can choose between a daily or lifetime budget, and run your ads continuously or set a specific start and end date.
6. Name your ad and select Single Image or Video as your ad format. This is the only format available for IGTV ads. The video should be vertical, 9:16 aspect ratio, and 15 seconds long.
7. Select or upload a video for your ad. You can use videos from your library or choose from free stock videos provided by Facebook. You can also crop or edit your video if needed.
8. Enter the text for your ad. This is an optional field that will appear at the bottom of your video. You can also add emojis or hashtags to make it more engaging.
9. Select a call-to-action button for your ad. This is an optional field that will appear at the bottom right corner of your video. It should encourage people to take an action after seeing your ad, such as Shop Now, Learn More, or Sign Up.
10. Enter a website URL for your ad. This is an optional field that will be the link that people will go to after they tap on your ad. It should be relevant and consistent with your ad objective and message.
11. Preview your ad and make sure that it looks good on different devices. You can also see how it will appear on Instagram by clicking on the Instagram icon in the top right corner.
12. You're done! You can now review and confirm your campaign, ad set, and ad details and click on Publish to launch your ads.

Conclusion

Advertising on Instagram is a great way to reach and engage with your target audience, showcase your products or services, and grow your business in 2021. However, it also requires a lot of planning, creativity, and optimization to get the best results.

In this article, we've shown you how to advertise on Instagram in 2021, from setting up your account and creating your ads, to optimizing your performance and measuring your results. We've also shared some examples and inspiration from successful brands that are killing it on Instagram.

We hope that this article has been helpful and informative for you. If you have any questions or feedback, feel free to leave a comment below. And if you're looking for more tips and tricks on how to master Instagram marketing, check out our other articles on this topic.

Thanks for reading and happy advertising!

Video Reference : Best Way to Advertise on Instagram: A Complete Guide for 2021