Best Instagram Ads: How to Create Ads that Convert

Hi Online Friends,

If you're looking for a way to grow your business, reach new customers, and increase your sales, you might want to consider advertising on Instagram.

Instagram is one of the most popular and powerful social media platforms in the world, with over 2 billion active users every month. It's also a great place to showcase your products or services, connect with your audience, and drive traffic to your website.

But how do you create ads that stand out, capture attention, and persuade people to take action?

In this article, I'm going to share with you some of the best Instagram ads examples that I've seen, and explain what makes them so effective. I'll also give you some tips and tricks on how to create your own Instagram ads that convert.

What are Instagram ads?

Instagram ads are posts or stories that businesses can pay to show to specific target audiences on Instagram. They look similar to organic content, but they have a "Sponsored" label and often include a call-to-action button or a link.

Instagram ads can have different formats, such as:

• Photo ads: These are single-image ads that appear in the feed or the explore page.
• Video ads: These are single-video ads that can last up to 60 seconds and appear in the feed, the explore page, or the stories.
• Carousel ads: These are multi-image or multi-video ads that allow users to swipe through different slides and appear in the feed or the explore page.
• Collection ads: These are dynamic product galleries that allow users to browse and buy products directly from the ad and appear in the feed or the explore page.
• Stories ads: These are full-screen vertical ads that appear between organic stories and can include interactive elements such as polls, stickers, or swipe-up links.
• Reels ads: These are full-screen vertical video ads that appear between organic reels and can last up to 30 seconds.

Instagram ads can help you achieve different goals, such as:

• Brand awareness: Increase your reach and visibility among potential customers.
• Reach: Show your ad to as many people as possible within your target audience.
• Traffic: Drive more visitors to your website or app.
• Engagement: Encourage more likes, comments, shares, or saves on your posts.
• App installs: Get more people to download your app.
• Video views: Get more people to watch your video content.
• Lead generation: Collect contact information from interested prospects.
• Conversions: Get more people to take a specific action on your website or app, such as making a purchase, signing up, or filling out a form.
• Catalog sales: Showcase your products from your catalog and drive sales.
• Store visits: Promote your physical locations and get more people to visit them.

The five best Instagram photo ad examples

1. Udemy

This photo ad from Udemy is promoting a specific course on cryptocurrency. Here's what makes it effective:

• It clearly states what the product is about and what the benefits are for the users.
• It uses social proof by mentioning the number of students who have enrolled in the course.
• It creates urgency by offering a limited-time discount and a 30-day money-back guarantee.
• It has a clear call-to-action button that invites users to enroll now.

2. Elementor

This photo ad from Elementor is introducing a new service that combines a WordPress website builder and web hosting for a fixed annual rate. Here's what makes it effective:

• It uses a catchy headline that grabs attention and summarizes the value proposition.
• It uses an eye-catching image that showcases the product and its features.
• It uses a simple and concise copy that explains the benefits and the pricing of the service.
• It has a clear call-to-action button that invites users to learn more.

3. Calm

This photo ad from Calm is promoting a meditation app that helps users reduce stress and anxiety. Here's what makes it effective:

• It uses a soothing image that evokes a sense of calmness and relaxation.
• It uses a powerful headline that appeals to the pain point and the desire of the target audience.
• It uses a testimonial from a satisfied user that adds credibility and social proof.
• It has a clear call-to-action button that invites users to download the app.

4. Uber

This photo ad from Uber is encouraging users to sign up as drivers and earn extra money. Here's what makes it effective:

• It uses a bright and colorful image that attracts attention and conveys a positive mood.
• It uses a catchy headline that highlights the main benefit of becoming an Uber driver.
• It uses a simple and direct copy that explains how to get started and what the requirements are.
• It has a clear call-to-action button that invites users to apply now.

5. Arby's

This photo ad from Arby's is promoting a new sandwich that features bacon, brisket, and turkey. Here's what makes it effective:

• It uses a mouth-watering image that showcases the product in all its glory.
• It uses a clever headline that plays on the word "triple" and creates curiosity.
• It uses a humorous copy that describes the ingredients and the flavor of the sandwich.
• It has a clear call-to-action button that invites users to order now.

A detailed table breakdown related to the topic

Type of Instagram ad	Description	Pros	Cons
Photo ad	A single-image ad that appears in the feed or the explore page.	- Easy to create and edit - Can showcase your product or service visually - Can include a link or a CTA button	- Limited space for copy - Can blend in with organic posts - Can be ignored or scrolled past quickly
Video ad	A single-video ad that can last up to 60 seconds and appears in the feed, the explore page, or the stories.	- Can capture attention and engage users - Can tell a story or demonstrate your product or service - Can include sound, music, or voice-over	- More expensive and time-consuming to produce - Can be skipped or muted by users - Can have lower quality or loading issues depending on the device or connection
Carousel ad	A multi-image or multi-video ad that allows users to swipe through different slides and appears in the feed or the explore page.	- Can showcase multiple products or features - Can tell a longer or more complex story - Can increase user interaction and retention	- More difficult to design and optimize - Can have lower click-through rates than single-image ads - Can have inconsistent performance across different slides
Collection ad	A dynamic product gallery that allows users to browse and buy products directly from the ad and appears in the feed or the explore page.	- Can drive more conversions and sales - Can create a seamless shopping experience - Can leverage your existing product catalog	- Only available for e-commerce businesses - Requires setting up Facebook pixel or SDK - Requires following specific design guidelines and specifications
Stories ad	A full-screen vertical ad that appears between organic stories and can include interactive elements such as polls, stickers, or swipe-up links.	- Can reacha large and engaged audience - Can create a more immersive and authentic experience - Can leverage the popularity and creativity of stories format	- More expensive and competitive than feed ads - Can be skipped or closed by users - Can have lower quality or loading issues depending on the device or connection
Reels ad	A full-screen vertical video ad that appears between organic reels and can last up to 30 seconds.	- Can reach a younger and trendier audience - Can showcase your brand personality and creativity - Can leverage the popularity and virality of reels format	- Only available in select countries - More difficult to produce and edit - Can be skipped or muted by users

FAQs about best Instagram ads

How do I create an Instagram ad?

To create an Instagram ad, you need to have a Facebook business page and an Instagram business account. Then, you can use Facebook's Ads Manager or Business Suite to set up your campaign, choose your objective, budget, audience, placement, format, and creative. You can also use third-party tools such as Hootsuite or Buffer to create and manage your Instagram ads.

How do I optimize my Instagram ad?

To optimize your Instagram ad, you need to test different variables such as your headline, copy, image, video, CTA, audience, placement, and bid strategy. You can use Facebook's split testing or dynamic creative features to run experiments and compare the results. You can also use Facebook's insights or analytics tools to monitor your ad performance and make adjustments as needed.

How do I measure the success of my Instagram ad?

To measure the success of your Instagram ad, you need to define your key performance indicators (KPIs) based on your campaign objective. For example, if your objective is brand awareness, you can measure metrics such as reach, impressions, frequency, and recall. If your objective is conversions, you can measure metrics such as clicks, cost per click, conversions, cost per conversion, and return on ad spend.

What are the best practices for Instagram ads?

Some of the best practices for Instagram ads are:

• Know your audience and their preferences.
• Align your ad with your campaign objective and landing page.
• Use high-quality images or videos that match the platform's style and format.
• Write clear and compelling headlines and copy that highlight your value proposition and include a CTA.
• Use hashtags, emojis, stickers, filters, or effects to enhance your ad and make it more engaging.
• Test different variations of your ad and optimize them based on the results.
• Monitor your ad performance and adjust your budget, bid, or creative as needed.

What are the benefits of Instagram ads?

Some of the benefits of Instagram ads are:

• They can help you reach a large and diverse audience that is ready to shop on the platform.
• They can help you showcase your products or services in a visually appealing way.
• They can help you increase your brand awareness, engagement, traffic, leads, or sales.
• They can help you leverage the features and formats of Instagram such as stories, reels, shopping, or live.
• They can help you integrate with Facebook's advertising network and tools.

What are the challenges of Instagram ads?

Some of the challenges of Instagram ads are:

• They can be expensive and competitive depending on your industry, audience, placement, or time of year.
• They can be difficult to create and manage without the right tools or skills.
• They can be affected by changes in the platform's algorithm or policies.
• They can be ignored or skipped by users who are not interested in ads.
• They can have technical issues such as loading speed or quality depending on the device or connection.

How do I get started with Instagram ads?

To get started with Instagram ads, you need to follow these steps:

1. Create a Facebook business page and an Instagram business account.
2. Connect your Facebook page to your Instagram account.
3. Create a product catalog if you want to run collection ads or shopping ads.
4. Install Facebook pixel or SDK if you want to track conversions or retarget users.
5. Choose a tool to create and manage your Instagram ads, such as Facebook's Ads Manager, Business Suite, or third-party tools.
6. Set up your campaign, choose your objective, budget, audience, placement, format, and creative.
7. Launch your ad and monitor its performance.
8. Test different variations of your ad and optimize them based on the results.
9. Make adjustments to your budget, bid, or creative as needed.

How do I learn more about Instagram ads?

To learn more about Instagram ads, you can check out these resources:

• The official Instagram Business blog that provides tips, insights, and success stories.
• The official Facebook for Business website that provides guides, courses, and best practices.
• The official Facebook Blueprint website that provides free online training and certification.
• The Filestage blog that provides 15 best Instagram ad examples to inspire you.
• The AdEspresso blog that provides 20 inspiring Instagram ad examples from 2022.
• The Hootsuite blog that provides an 8-step guide to using Instagram ads in 2022.
• The yellowHEAD blog that provides the 6 best Instagram ads and what they have in common.

Conclusion

Instagram ads are a great way to promote your business, reach new customers, and increase your sales. But to create ads that convert, you need to follow some best practices and learn from some of the best Instagram ads examples out there.

In this article, I've shared with you some of the best Instagram photo ad examples and explained what makes them so effective. I've also given you some tips and tricks on how to create your own Instagram ads that convert. I hope you found this article helpful and informative.

If you want to learn more about Instagram ads or other digital marketing topics, feel free to check out my other articles on this website. And if you have any questions or comments, feel free to leave them below. I'd love to hear from you!

Thanks for reading and happy advertising!

P.S. If you liked this article, you might also like this one: How to Use Instagram Ads Manager: A Complete Guide.

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