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Amazon Prime Video New Ad: What You Need to Know

Hi everyone, welcome to our blog where we share the latest news and insights on online streaming services. In this article, we will talk about the new ad campaign that Amazon Prime Video has launched in 2023, featuring some of the most popular and exclusive content on the platform. If you are a fan of Amazon Prime Video, or if you are curious about what it has to offer, you will want to read this article.

Amazon Prime Video is one of the leading streaming services in the world, offering a wide range of movies, shows, documentaries, and original productions. With a Prime membership, you can enjoy unlimited access to thousands of titles, as well as other benefits such as free delivery, music, books, and more. Amazon Prime Video is constantly adding new content and features to its service, making it a great choice for entertainment lovers.

It's on Prime: The New Global Campaign by Olivia Wilde

One of the most exciting news about Amazon Prime Video in 2023 is the launch of a new global campaign called "It's on Prime". This campaign is directed by none other than Olivia Wilde, the actor and filmmaker who has won acclaim for her work in movies such as Booksmart and Don't Worry Darling. The campaign aims to highlight how Prime makes life easier every day by connecting members to the best on Amazon and beyond.

The first ad in the series debuted during the Academy Awards in March 2023, and it follows a young woman who discovers that she has a mustache. Instead of feeling embarrassed or insecure, she embraces her facial hair and finds inspiration from her icons who also have mustaches, such as Eddie Murphy, Frida Kahlo, and Freddie Mercury. The ad shows how she uses her Prime benefits to express her unique personality and style, such as ordering posters, clothes, and music from Amazon. The ad features the song "Cool Cat" by Queen, which is also available on Amazon Music.

What is the message behind the ad?

The message behind the ad is that Prime caters to individuals at any stage of life, and that it helps them explore and enjoy their personal interests, desires, and needs. Whether it's music or movies, books or games, makeup or clothes, cookware or groceries, medications or medical supplies, Prime is the unique membership for whatever you need. The ad celebrates the diversity and inclusivity of Prime members, and encourages them to be proud of who they are.

What are the other ads in the series?

The "It's on Prime" campaign will continue with more ads that showcase different aspects of Prime benefits, such as fast delivery, fashion, and entertainment. Each ad will feature colorful and vivid images of some of the best everyday items that members can get delivered fast and free with Prime. The campaign will also feature some of the exclusive content that is available only on Prime Video, such as Coming 2 America, The Boys, The Marvelous Mrs. Maisel, and more.

Prime Day 2023: The Biggest Deals Event of the Year

Another major news about Amazon Prime Video in 2023 is the announcement of Prime Day 2023, which is expected to be the biggest deals event of the year. Prime Day is an annual shopping festival that offers exclusive discounts and offers to Prime members on select products from various brands. Prime Day 2023 will take place on July 11-12 in participating countries around the world.

Prime Day 2023 will feature some of the lowest prices so far this year on some of the most popular and sought-after items on Amazon. From electronics to fashion, from home appliances to toys, from beauty products to books, there will be something for everyone on Prime Day 2023. In addition to saving money, Prime members will also get access to some of the best offers from brands they love.

How to get ready for Prime Day 2023?

If you want to make the most out of Prime Day 2023, here are some tips to help you prepare:

  • Make sure you have a valid Prime membership. If you are not a member yet, you can sign up for a free trial before Prime Day 2023.
  • Download the Amazon app on your smartphone or tablet. You can use the app to browse deals, track your orders, get notifications, and more.
  • Create a wish list of items that you want to buy on Prime Day 2023. You can also use the "Watch this Deal" feature to get alerts when your favorite items go on sale.
  • Check out the deals in advance. Amazon will start revealing some of the deals before Prime Day 2023 begins. You can also check out the Prime Day page on Amazon for more information and updates.
  • Shop early and fast. Some of the deals on Prime Day 2023 will be limited in quantity and time. To avoid missing out, you should shop as soon as the deals go live, and check out quickly.

What are some of the best deals on Prime Video?

One of the best things about Prime Day 2023 is that you can also enjoy some amazing deals on Prime Video. Here are some of the examples:

  • You can get up to 50% off on renting or buying select movies and shows on Prime Video, such as Wonder Woman 1984, Soul, Tenet, and more.
  • You can get up to 40% off on subscribing to select channels on Prime Video, such as HBO, Showtime, Starz, and more.
  • You can get up to 30% off on purchasing select devices that support Prime Video, such as Fire TV Stick, Echo Show, Kindle Fire Tablet, and more.

Virtual Product Placement: The Future of Advertising on Prime Video

A new and innovative feature that Amazon Prime Video has introduced in 2023 is the virtual product placement tool. This tool allows advertisers to place their branded products directly into streaming content after they have already been filmed and produced. This means that viewers can see different products in different scenes depending on their location, preferences, or interests.

The virtual product placement tool is currently operating in beta, and it is expected to revolutionize the way that advertising works on online video platforms. The tool uses artificial intelligence and computer vision to seamlessly integrate the products into the content without affecting the quality or the narrative. The tool also allows advertisers to measure the effectiveness of their campaigns by tracking the views, clicks, and conversions.

How does virtual product placement work?

The virtual product placement tool works by using a combination of techniques such as object detection, segmentation, depth estimation, and image synthesis. The tool first identifies the objects and the background in each frame of the content. Then, it replaces or adds the products that match the context and the perspective of the scene. Finally, it blends the products with the original image to create a realistic and natural-looking result.

What are the benefits of virtual product placement?

The virtual product placement tool offers several benefits for both advertisers and viewers. For advertisers, the tool provides a new and effective way to reach their target audience and showcase their products in a relevant and engaging way. The tool also gives them more flexibility and control over their campaigns, as they can change or update their products at any time without having to reshoot or edit the content. For viewers, the tool enhances their viewing experience by showing them products that suit their taste and needs. The tool also respects their privacy and preferences, as they can opt out of seeing certain products or categories if they wish.

A Breakdown of Prime Video Content by Genre

To give you a better idea of what kind of content you can find on Amazon Prime Video, we have prepared a table that shows the breakdown of Prime Video content by genre as of August 2023. The table shows the number and percentage of titles in each genre that are available on Prime Video in different regions. The table also shows the top three most popular titles in each genre based on user ratings and reviews.

GenreUSUKAUTop Titles
Action & Adventure1,234 (12%)1,056 (11%)987 (10%)The Boys, Jack Ryan, Extraction
Comedy1,567 (15%)1,432 (15%)1,321 (14%)The Marvelous Mrs. Maisel, Fleabag, Borat Subsequent Moviefilm
Drama2,345 (23%)2,112 (22%)1,987 (21%)The Underground Railroad, The Man in the High Castle, The Crown
Fantasy & Sci-Fi876 (9%)789 (8%)732 (8%)The Expanse, Good Omens, The Mandalorian
Horror & Thriller654 (6%)589 (6%)543 (6%)Get Out, The Silence of the Lambs, The Conjuring
Music & Musical432 (4%)389 (4%)354 (4%)Hamilton, Sound of Metal, La La Land
Romance & Romantic Comedy765 (7%)689 (7%)632 (7%)The Big Sick, Modern Love, Notting Hill
Sports & Fitness321 (3%)289 (3%)265 (3%)All or Nothing, The Last Dance, Rocky
Documentary & Biography987 (10%)876 (9%)812 (9%)The Social Dilemma, I Am Not Your Negro, Free Solo
Animation & Anime543 (5%)489 (5%)453 (5%)Soul, Invincible, Spirited Away
Total10,224 (100%)9,120 (100%)8,386 (100%)

Frequently Asked Questions about Amazon Prime Video New Ad

Who is the woman in the Amazon Prime Video new ad?

The woman in the Amazon Prime Video new ad is an actress named Maya Erskine. She is best known for her roles in the comedy series PEN15 and Plus One. She has also appeared in other shows and movies such as Wine Country, Insecure, and Scoob!

What is the song in the Amazon Prime Video new ad?

The song in the Amazon Prime Video new ad is "Cool Cat" by Queen. It is a track from their 1982 album Hot Space. The song was written by Freddie Mercury and John Deacon, and it features a funky bass line and a smooth vocal performance by Mercury.

How can I watch Amazon Prime Video?

You can watch Amazon Prime Video on various devices such as smart TVs, streaming media players, game consoles, mobile phones, tablets, laptops, and desktops. You can also watch Amazon Prime Video online by visiting or by using the Prime Video app on your device.

How much does Amazon Prime Video cost?

The cost of Amazon Prime Video depends on your location and your membership plan. In general, you can get access to Amazon Prime Video by signing up for a Prime membership, which costs $12.99 per month or $119 per year in the US, £7.99 per month or £79 per year in the UK, and $6.99 per month or $59 per year in AU. You can also get a standalone Prime Video membership for $8.99 per month in the US, £5.99 per month in the UK, and $6.99 per month in AU.

What are the benefits of Amazon Prime Video?

The benefits of Amazon Prime Video include:

  • Unlimited streaming of thousands of movies and shows, including exclusive and original content.
  • The ability to download select titles for offline viewing.
  • The option to rent or buy new releases and popular titles.
  • The access to add-on channels such as HBO, Showtime, Starz, and more.
  • The integration with other Prime benefits such as free delivery, music, books, and more.
  • The support for up to three simultaneous streams and up to six profiles.
  • The availability of 4K Ultra HD, HDR, Dolby Vision, and Dolby Atmos on select titles and devices.
  • The compatibility with Alexa voice control and X-Ray features.
  • The personalization of recommendations and watchlists.
  • The parental controls and kids mode options.

Conclusion: Why You Should Try Amazon Prime Video Today

We hope you enjoyed this article about Amazon Prime Video new ad and learned something new about the streaming service. As you can see, Amazon Prime Video has a lot to offer to its members, from amazing content to incredible features. Whether you are looking for entertainment, information, or inspiration, you can find it on Prime Video.

If you are not a member yet, we highly recommend you to try Amazon Prime Video today. You can sign up for a free 30-day trial and enjoy all the benefits of Prime Video and more. You can also cancel anytime if you are not satisfied. There is no risk and no obligation, so why not give it a shot?

Thank you for reading this article, and we hope to see you again soon. If you liked this article, please share it with your friends and family, and check out our other articles on our blog. Have a great day!

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