Amazon Latest TV Advertisement: A Review of the Prime Campaigns

By Cepy 8/30/2023 Post a Comment

Hi everyone, welcome to our blog where we share our insights and opinions on the latest TV advertisements from various brands. Today, we are going to review the new Amazon Prime campaigns that have been airing on TV and online platforms. We will look at the themes, messages, songs, and celebrities that Amazon has used to promote its Prime membership and benefits.

Amazon Prime is a subscription service that offers fast, free delivery, movies and series, music, and more to its members. Amazon has been running different ads to showcase the various Prime benefits and how they can make life easier and more enjoyable for customers. In this article, we will analyze some of the most recent and notable ads from Amazon Prime and see what they tell us about the brand and its values.

It's on Prime: A Campaign by Olivia Wilde

The Mustache Ad: Embracing Yourself with Prime

The first ad in the series, which debuted during the Academy Awards in March 2023, follows a young woman who discovers that she has a mustache. She tries to remove it with various methods, but none of them work. She then realizes that some of her icons, such as Eddie Murphy in Coming 2 America, Frida Kahlo, and Freddie Mercury, also have mustaches. She decides to embrace her facial hair and use her Prime benefits to express her personality and style.

The ad is directed by actor and filmmaker Olivia Wilde, who said that the campaign aims to inspire and remind the world that Prime caters to individuals at any stage of life[^1^]. The ad features the song "Cool Cat" by Queen, which is also available on Amazon Music. The ad conveys a message of self-acceptance and empowerment, as well as highlighting the convenience and variety of Prime delivery, entertainment, and fashion.

The Romeo and Juliet Ad: Finding Love with Prime

The second ad in the series, which aired during the holiday season in 2022, tells a modern-day version of Romeo and Juliet. Two young neighbors fall in love across their balconies, but their families are rivals who support different football teams. They use their Prime benefits to communicate with each other, send gifts, watch movies, and plan a date. However, their families discover their relationship and try to stop them.

The ad is also directed by Olivia Wilde, who said that the campaign celebrates the many Prime benefits that connect members to the best on Amazon and beyond[^1^]. The ad features the song "Romeo & Juliet" by Duke & Jones feat. Louis Theroux, which is also available on Amazon Music. The ad conveys a message of romance and humor, as well as highlighting the fast delivery, entertainment, and grocery benefits of Prime.

The Saving Sawyer Ad: Helping Animals with Prime

The third ad in the series, which aired during the Super Bowl in 2023, shows a woman who rescues a dog named Sawyer from a shelter. She uses her Prime benefits to provide him with food, toys, medication, and a comfortable home. However, she soon discovers that Sawyer is not an ordinary dog, but a secret agent who is on a mission to save the world from an evil villain. She decides to help him with his adventure using her Prime benefits.

The ad is also directed by Olivia Wilde, who said that the campaign encourages members to explore and enjoy their personal interests[^1^]. The ad features the song "Love" by Nancy Adams from Disney's Robin Hood movie[^2^], which is also available on Amazon Music. The ad conveys a message of adventure and fun, as well as highlighting the health care and pet supplies benefits of Prime.

A Breakdown of Amazon's TV Ad Spending

According to iSpot.tv[^3^], a website that tracks TV ad campaigns for various brands, Amazon has spent over $200 million on TV advertising in 2023 so far. The table below shows some of the data on Amazon's TV ad spending by month:

| Month | Estimated Spend | Impressions | Airings | Networks | Shows || --- | --- | --- | --- | --- | --- || January | $38.6 million | 2.4 billion | 7,569 | 54 | 1,055 || February | $46.7 million | 3 billion | 9,156 | 58 | 1,181 || March | $51.8 million | 3.4 billion | 10,234 | 59 | 1,237 || April | $63.9 million | 4 billion | 12,345 | 61 | 1,312 |

The data shows that Amazon has increased its TV ad spending every month in 2023, reaching a peak of $63.9 million in April. The data also shows that Amazon has reached a large and diverse audience, with over 4 billion impressions and 12,000 airings across 61 networks and 1,300 shows in April. Some of the most popular networks and shows that Amazon has advertised on include CBS, NBC, ABC, FOX, ESPN, The Voice, NCIS, The Bachelor, and Saturday Night Live.

The data also reveals some of the trends and strategies that Amazon has used for its TV ad campaigns. For example, Amazon has focused on promoting its Prime benefits, especially during major events such as the Academy Awards and the Super Bowl. Amazon has also used celebrities and influencers such as Olivia Wilde, Scarlett Johansson, Colin Jost, and Randall Park to attract attention and create buzz. Amazon has also used catchy songs and music from various genres and artists to appeal to different tastes and moods.

FAQs about Amazon Latest TV Advertisement

Who is the girl with the mustache in the Amazon Prime ad?

The girl with the mustache in the Amazon Prime ad is an actress named Sophia Lillis. She is best known for her roles as Beverly Marsh in the It movies and Sydney Novak in the Netflix series I Am Not Okay with This.

Who are the Romeo and Juliet in the Amazon Prime ad?

The Romeo and Juliet in the Amazon Prime ad are actors named Justice Smith and Sydney Sweeney. Justice Smith is known for his roles as Franklin Webb in Jurassic World: Fallen Kingdom and Tim Goodman in Detective Pikachu. Sydney Sweeney is known for her roles as Cassie Howard in Euphoria and Alice Spencer in The Voyeurs.

Who is the dog in the Amazon Prime ad?

The dog in the Amazon Prime ad is a golden retriever named Cooper. He is a trained animal actor who has appeared in other commercials and movies such as A Dog's Journey and The Art of Racing in the Rain.

Who is the villain in the Amazon Prime ad?

The villain in the Amazon Prime ad is an actor named Mark Strong. He is famous for playing villains and antagonists in movies such as Sherlock Holmes, Kick-Ass, Kingsman: The Secret Service, and Shazam!

What is the song in the Amazon Prime mustache ad?

The song in the Amazon Prime mustache ad is "Cool Cat" by Queen. It is a funk rock song from their 1982 album Hot Space. It features vocals by Freddie Mercury and bass by John Deacon.

What is the song in the Amazon Prime Romeo and Juliet ad?

The song in the Amazon Prime Romeo and Juliet ad is "Romeo & Juliet" by Duke & Jones feat. Louis Theroux. It is an electronic dance music song from their 2022 EP Dystopia. It features vocals by Louis Theroux, a British documentary filmmaker and broadcaster.

What is the song in the Amazon Prime Saving Sawyer ad?

The song in the Amazon Prime Saving Sawyer ad is "Love" by Nancy Adams. It is a folk pop song from the 1973 Disney animated movie Robin Hood. It features vocals by Nancy Adams, an American singer and songwriter.

Who directed the Amazon Prime ads?

The Amazon Prime ads were directed by Olivia Wilde, an American actor and filmmaker. She is known for her roles as Alex Kelly in The O.C., Thirteen in House M.D., Amy Burley in True Blood, and Quorra in Tron: Legacy. She is also known for directing the critically acclaimed comedy movie Booksmart.

How can I watch the Amazon Prime ads online?

You can watch the Amazon Prime ads online on YouTube or on Amazon's official website[^4^]. You can also find them on social media platforms such as Facebook, Twitter, Instagram, and TikTok.

How can I join Amazon Prime or get a free trial?

You can join Amazon Prime or get a free trial by visiting amazon.com/prime[^5^]. You can choose from different plans such as monthly, annual, or student. You can also enjoy a 30-day free trial if you are a new customer or a 6-month free trial if you are a student.

Conclusion

In this article, we have reviewed some of the latest TV advertisements from Amazon Prime that have been airing on TV and online platforms. We have looked at the themes, messages, songs, and celebrities that Amazon has used to promote its Prime membership and benefits. We have also provided some data on Amazon's TV ad spending and some FAQs about the ads.

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