Amazon Ads Unboxed: Everything You Need to Know About the Latest Advertising Innovations

By Cepy 8/15/2023 Post a Comment

Hi Online Friends,

If you're an online marketer, you probably know how important it is to stay on top of the latest trends and innovations in digital advertising. You want to reach and engage your target audience, grow your brand awareness, and drive conversions and sales. But with so many platforms, channels, and formats to choose from, how do you know which ones are the most effective and relevant for your business?

That's why we're here to help. In this article, we'll give you a comprehensive overview of Amazon Ads Unboxed, the annual advertising conference hosted by Amazon Ads, the advertising arm of the e-commerce giant. Amazon Ads Unboxed is where Amazon Ads unveils its new products and features to help marketers connect with customers across its platforms. The event, which took place from October 25 to 27 in New York City, attracted thousands of attendees from various industries and backgrounds, who were eager to learn about the latest trends and innovations in digital advertising.

What is Amazon Ads Unboxed?

Amazon Ads Unboxed is the flagship advertising event of Amazon Ads, where it announces new solutions to help marketers reach and engage customers across its platforms. The event, which started in 2021 as a virtual conference, returned in 2022 as an in-person event at the Jacob Javits Center in New York City. The event featured keynote speeches from Amazon Ads executives and industry leaders, breakout sessions, training and certification classes, interactive demos, after-hours events, and an exclusive musical performance.

The main theme of the conference was how Amazon Ads is inventing on behalf of its customers and providing them with relevant and effective advertising solutions. The conference also highlighted how Amazon Ads is helping marketers adapt to the changes taking place in the digital advertising landscape, such as the deprecation of the third-party cookie and the increasing privacy regulation. The conference showcased how Amazon Ads is using machine learning, data science, and customer insights to create customer-centric and innovative marketing campaigns.

Who attended Amazon Ads Unboxed?

Amazon Ads Unboxed was open to businesses of all sizes and marketers of every level of expertise. The conference attracted thousands of attendees from various industries and sectors, such as retail, consumer goods, entertainment, automotive, travel, finance, health care, education, and more. The attendees included brand managers, marketing directors, agency executives, media planners, creative directors, content strategists, data analysts, and more.

The attendees had the opportunity to network with peers and experts, learn new skills and best practices, discover new products and features, and get inspired by success stories and case studies. The attendees also had access to exclusive content and resources from Amazon Ads, such as white papers, webinars, podcasts, blogs, newsletters, and more.

What were the benefits of attending Amazon Ads Unboxed?

By attending Amazon Ads Unboxed, either in person or virtually by livestreaming the keynote sessions and accessing the on-demand content after the event, the attendees gained valuable insights and inspiration for their future marketing endeavors. Some of the benefits of attending Amazon Ads Unboxed were:

Learning about the latest products and features from Amazon Ads that help marketers connect with customers across its platforms.
Discovering new opportunities and strategies for advertising on connected TV (CTV) and video platforms.
Exploring new solutions for bringing digital ads to physical stores.
Understanding how Amazon Ads is using machine learning and data science to create customer-centric and innovative marketing campaigns.
Getting tips and best practices for optimizing campaigns across Amazon's platforms.
Getting certified on Amazon's advertising solutions.
Networking with peers and experts from various industries and sectors.
Having fun at after-hours events and enjoying an exclusive musical performance.

What were the new products and features announced at Amazon Ads Unboxed?

One of the main highlights of Amazon Ads Unboxed was the announcement of new products and features that help marketers reach and engage customers across its platforms. The new products and features covered three main areas: CTV and video advertising, physical store advertising, and ad tech solutions.

New solutions for CTV and video advertising

Amazon Ads introduced new ad formats and capabilities for CTV and video advertising that aim to help brands maximize their reachand impact on streaming devices and services. Some of the new solutions for CTV and video advertising were:

Sponsored Display video creatives: A new ad format that allows advertisers to showcase their products or services on the Fire TV home screen. Sponsored Display video creatives are designed to capture attention with engaging video content and drive action with clear calls to action. Sponsored Display video creatives are available for self-service advertisers in the US, UK, Germany, France, Italy, Spain, Japan, and India.
Rewarded Sponsored Display: A new ad format that offers viewers incentives to watch ads on Twitch and IMDb TV. Rewarded Sponsored Display ads are interactive and immersive ads that reward viewers with benefits such as bits, subscriptions, or ad-free viewing. Rewarded Sponsored Display ads are available for managed-service advertisers in the US.
Streaming TV signals in AMC: A new capability that provides insights into audience behavior and preferences on streaming TV platforms. Streaming TV signals in AMC help advertisers measure and optimize their video campaigns across Amazon's streaming TV network, which includes Fire TV, IMDb TV, Twitch, and Prime Video. Streaming TV signals in AMC are available for managed-service advertisers in the US.

New solutions for physical store advertising

Amazon Ads launched new solutions for bringing digital ads to physical stores, especially for grocery and convenience retailers. Some of the new solutions for physical store advertising were:

Digital Signage Ads in Amazon DSP: A new ad format that enables advertisers to display dynamic and personalized ads on screens in Amazon Fresh stores and other partner locations. Digital Signage Ads in Amazon DSP help advertisers reach shoppers near the point of purchase and drive store visits and sales. Digital Signage Ads in Amazon DSP are available for managed-service advertisers in the US.
New features for Sponsored Display physical store ads: New features that help advertisers drive foot traffic and sales by targeting shoppers near their stores or in relevant categories. The new features include store visit measurement, which helps advertisers track the impact of their ads on store visits; category targeting, which helps advertisers reach shoppers who are browsing or buying products in related categories; and creative optimization, which helps advertisers test and improve their ad creatives. Sponsored Display physical store ads are available for self-service advertisers in the US.

New solutions for ad tech solutions

Amazon Ads revealed new solutions for ad tech solutions that help marketers plan, measure, and optimize their campaigns across its platforms. Some of the new solutions for ad tech solutions were:

New features for Amazon Marketing Cloud (AMC): New features that help marketers access, analyze, and activate their data across Amazon's platforms. The new features include AMC Data Explorer, which helps marketers explore and visualize their data; AMC Data Connector, which helps marketers connect their data sources to AMC; AMC Data Science Workbench, which helps marketers apply machine learning models to their data; and AMC Data Activation, which helps marketers activate their data for campaign optimization.
New features for Amazon Attribution: New features that help marketers measure the impact of their non-Amazon media on Amazon conversions. The new features include cross-device measurement, which helps marketers understand how customers switch between devices before converting; offline conversion upload, which helps marketers upload offline sales data to Amazon Attribution; and multi-touch attribution, which helps marketers understand how different touchpoints contribute to conversions.
New features for Amazon Advertising API: New features that help developers and tool providers integrate with Amazon's advertising solutions. The new features include bulk operations, which help developers perform multiple actions with a single request; asynchronous operations, which help developers handle long-running tasks without blocking requests; and sandbox environment, which help developers test their integrations without affecting live campaigns.

A detailed table breakdown related to the topic

To help you compare and contrast the new products and features announced at Amazon Ads Unboxed, we've created a detailed table breakdown that summarizes the key information about each solution. The table includes the following columns: solution name, solution type, solution description, solution availability, solution benefits, and solution examples.

Solution name	Solution type	Solution description	Solution availability	Solution benefits	Solution examples
Sponsored Display video creatives	CTV and video advertising	A new ad format that allows advertisers to showcase their products or services on the Fire TV home screen.	Self-service advertisers in the US, UK, Germany, France, Italy, Spain, Japan, and India.	Capture attention with engaging video content and drive action with clear calls to action.	A pet food brand can use Sponsored Display video creatives to highlight its natural ingredients and direct viewers to its product detail page on Amazon.
Rewarded Sponsored Display	CTV and video advertising	A new ad format that offers viewers

Google Ads Guide