Amazon Ads CES 2023: How to Connect with Customers in the New Era of Commerce

By Cepy 8/29/2023 Post a Comment

Hi everyone, welcome to our blog where we share the latest insights and trends on commerce and advertising. In this article, we will explore how Amazon Ads showcased its innovative solutions and partnerships at the Consumer Electronics Show (CES) 2023, the global stage for innovation and technology.

CES 2023 was the first time that the conference was held in person since the pandemic, and it was a great opportunity for Amazon Ads to demonstrate how it can help advertisers connect with customers, both on and off Amazon. From new devices and features to exciting collaborations with Panasonic, Disney, and other brands, Amazon Ads revealed how it is building technology that enables new experiences and fades into the background. Here are some of the highlights from Amazon Ads CES 2023.

Ring Car Cam: A New Way to Secure Your Vehicle

One of the most anticipated products that Amazon Ads announced at CES 2023 was the Ring Car Cam, a dual-facing camera that extends Ring security from your home to your vehicle. The Ring Car Cam is available for pre-order and will be released later this year.

The Ring Car Cam features interior and exterior recording, smart sensors to detect certain events around and inside your vehicle, whether it’s parked or on the go, and Alexa integration for hands-free control and assistance. The Ring Car Cam also has a unique feature called Traffic Stop, which allows you to ask Alexa to start recording if you are pulled over by the police. You can also share the video with your family or friends via the Ring app.

Why You Need the Ring Car Cam

The Ring Car Cam is designed to provide peace of mind and security for drivers and passengers. Whether you want to monitor your car when it’s parked, capture what’s happening on the road, or get help in case of an emergency, the Ring Car Cam can help you with that.

Some of the benefits of the Ring Car Cam are:

It can deter theft and vandalism by sending you alerts and recording video when it detects motion or impact around your car.
It can record evidence of accidents or incidents that occur while you are driving or in your car.
It can connect you to emergency services or roadside assistance with a simple voice command.
It can protect your rights and privacy by allowing you to record and share your interactions with law enforcement or other parties.
It can enhance your driving experience by letting you use Alexa to play music, get directions, make calls, and more.

How to Set Up and Use the Ring Car Cam

The Ring Car Cam is easy to install and use. You just need to mount it on your windshield using the suction cup, plug it into your car’s OBD-II port using the included cable, and pair it with your smartphone via the Ring app. You also need a Ring Protect subscription to access all the features and video recordings of the Ring Car Cam.

To use the Ring Car Cam, you can either use voice commands or tap on the device. You can ask Alexa to start or stop recording, take a snapshot, save a video, or activate Traffic Stop. You can also tap on the device once to take a snapshot, twice to save a video, or three times to activate Traffic Stop. You can view and manage your videos and settings on the Ring app.

Matter: A New Standard for Smart Home Interoperability

Another major announcement that Amazon Ads made at CES 2023 was its progress on Matter, a new standard developed by the Connectivity Standards Alliance (CSA) to connect smart home systems and devices so they work together seamlessly. Amazon Ads is a leading contributor to Matter and has been working to bring support for the standard to its devices and services.

Matter aims to simplify the smart home experience for customers by enabling them to mix and match devices from different brands with confidence that they will just work. Matter also promises to improve security, reliability, and compatibility of smart home devices. Matter devices will have a logo that indicates they are certified by CSA and compatible with other Matter devices.

How Amazon Ads Supports Matter

Amazon Ads has been actively involved in developing and promoting Matter as a member of CSA. Amazon Ads has also been updating its devices and services to support Matter and make them interoperable with other smart home ecosystems.

Some of the steps that Amazon Ads has taken to support Matter are:

It has brought support for Matter to 17 different models of Echo devices, Plugs, Switches, and Bulbs in its initial wave of rollout.
It has announced the next phase of its Matter launch, bringing support for Matter to over 100 million in-field devices across 30 different Echo and eero models.
It has added support for new device types like thermostats, blinds, and sensors, as well as support for Matter device setup in the Alexa iOS app and Thread border router support on the Echo (4th Gen).
It has integrated Matter with Alexa, allowing customers to control their Matter devices with voice commands and routines.
It has partnered with other brands like Philips Hue, TP-Link, Nanoleaf, and more to offer a wide range of Matter-compatible devices.

How to Use Matter with Amazon Ads Devices

To use Matter with Amazon Ads devices, you need to have a compatible device that supports Matter and has the latest software update. You also need to have an Alexa account and the Alexa app on your smartphone.

To set up a Matter device with Amazon Ads, you can follow these steps:

Plug in your Matter device and turn it on.
Open the Alexa app and tap on Devices.
Tap on the + icon and select Add Device.
Select the type of device you want to add and follow the instructions on the screen.
Scan the QR code or enter the setup code of your Matter device when prompted.
Wait for Alexa to discover and connect your Matter device.
Give your Matter device a name and assign it to a room or group.

To control your Matter device with Amazon Ads, you can either use voice commands or the Alexa app. You can ask Alexa to turn on or off your Matter device, adjust its settings, or include it in routines. You can also use the Alexa app to view and manage your Matter device’s status, settings, and notifications.

Panasonic and Disney: A New Partnership for Immersive Entertainment

One of the most exciting collaborations that Amazon Ads announced at CES 2023 was its partnership with Panasonic and Disney to create immersive entertainment experiences using voice artificial intelligence (AI) and spatial audio. Panasonic and Disney have been working together for over 40 years to deliver cutting-edge technology and storytelling to audiences around the world.

The new partnership with Amazon Ads will leverage Alexa’s voice AI capabilities and Panasonic’s spatial audio technology to create interactive and immersive experiences that transport customers to the worlds of their favorite Disney stories. The partnership will also enable customers to access Disney’s vast library of content and services using voice commands on Panasonic devices.

How Panasonic and Disney Use Voice AI and Spatial Audio

Voice AI and spatial audio are two technologies that can enhance the entertainment experience by making it more natural, engaging, and immersive. Voice AI allows customers to use natural language to interact with devices and content, while spatial audio creates a realistic sound field that surrounds the listener from all directions.

Panasonic and Disney use voice AI and spatial audio in different ways:

Panasonic uses voice AI to enable customers to control their devices and access content and services using voice commands. Panasonic also uses spatial audio to create high-quality sound systems that deliver realistic and immersive sound for movies, music, games, and more.
Disney uses voice AI to create interactive experiences that allow customers to talk to their favorite characters, explore their stories, and influence their outcomes. Disney also uses spatial audio to create immersive soundscapes that match the visuals and emotions of their stories.

How to Enjoy Panasonic and Disney Experiences with Amazon Ads

To enjoy Panasonic and Disney experiences with Amazon Ads, you need to have a compatible Panasonic device that supports Alexa and has the latest software update. You also need to have a Disney account and the Disney app on your smartphone.

To set up your Panasonic device with Amazon Ads, you can follow these steps:

Plug in your Panasonic device and turn it on.
Open the Alexa app and tap on Devices.
Tap on the + icon and select Add Device.
Select Panasonic as the brand of device you want to add and follow the instructions on the screen.
Sign in with your Panasonic account when prompted.
Wait for Alexa to discover and connect your Panasonic device.
Give your Panasonic device a name and assign it to a room or group.

To enjoy Disney experiences with Amazon Ads, you can follow these steps:

Open the Alexa app and tap on More.
Tap on Skills & Games.
Search for Disney or browse through the categories.
Select the Disney skill you want to enableand follow the instructions on the screen.
Sign in with your Disney account when prompted.
Wait for Alexa to link your Disney account and enable the skill.

To use your Panasonic device and enjoy Disney experiences with Amazon Ads, you can either use voice commands or the Panasonic app. You can ask Alexa to play your favorite Disney movies, shows, music, and games on your Panasonic device. You can also ask Alexa to launch Disney skills that let you interact with your favorite characters and stories. You can also use the Panasonic app to view and manage your Panasonic device and access Disney content and services.

A Detailed Table Breakdown of Amazon Ads CES 2023

To give you a quick overview of what Amazon Ads announced at CES 2023, we have prepared a detailed table breakdown that summarizes the key information and features of each product, service, and partnership. You can use this table as a reference or a guide to learn more about Amazon Ads CES 2023.

Product/Service/Partnership	Description	Features	Availability
Ring Car Cam	A dual-facing camera that extends Ring security from your home to your vehicle.	- Interior and exterior recording - Smart sensors to detect events - Alexa integration - Traffic Stop feature	- Available for pre-order - Will be released later this year
Matter	A new standard developed by CSA to connect smart home systems and devices so they work together seamlessly.	- Simplifies the smart home experience - Improves security, reliability, and compatibility - Enables customers to mix and match devices from different brands - Has a logo that indicates certification and compatibility	- Supported by 17 different models of Echo devices, Plugs, Switches, and Bulbs in the initial wave of rollout - Will be supported by over 100 million in-field devices across 30 different Echo and eero models in the next phase of launch - Will support new device types like thermostats, blinds, and sensors - Will support Matter device setup in the Alexa iOS app and Thread border router support on the Echo (4th Gen)
Panasonic and Disney	A partnership with Panasonic and Disney to create immersive entertainment experiences using voice AI and spatial audio.	- Leverages Alexa’s voice AI capabilities and Panasonic’s spatial audio technology - Creates interactive and immersive experiences that transport customers to the worlds of their favorite Disney stories - Enables customers to access Disney’s vast library of content and services using voice commands on Panasonic devices	- Supported by compatible Panasonic devices that support Alexa - Will offer a wide range of Disney skills that let customers interact with their favorite characters and stories

FAQ: Frequently Asked Questions about Amazon Ads CES 2023

What is CES?

CES is the Consumer Electronics Show, an annual event that showcases the latest innovations and technologies in consumer electronics. It is organized by the Consumer Technology Association (CTA) and attracts thousands of exhibitors, media, analysts, investors, and attendees from around the world. CES 2023 was held from January 5 to January 8 in Las Vegas, Nevada.

What is Amazon Ads?

Amazon Ads is a division of Amazon that provides advertising solutions for advertisers, publishers, developers, and customers. Amazon Ads helps advertisers reach customers across Amazon’s sites, apps, devices, and services, as well as across the web and other platforms. Amazon Ads also helps publishers and developers monetize their content and apps with relevant ads from Amazon and its partners. Amazon Ads also helps customers discover new products, services, and content that match their interests and needs.

What is Ring?

Ring is a brand of smart home security products owned by Amazon. Ring offers a range of devices that help customers monitor and protect their homes, such as video doorbells, security cameras, alarm systems, smart lighting, and more. Ring also offers a subscription service called Ring Protect that provides additional features like video recording, professional monitoring, cellular backup, and more.

What is CSA?

CSA is the Connectivity Standards Alliance, formerly known as the Zigbee Alliance. CSA is an organization that develops and promotes open standards for smart home connectivity. CSA has over 350 members from various industries, such as technology, consumer electronics, lighting, retail, healthcare, and more. CSA is responsible for creating standards like Zigbee, Dotdot, Smart Energy, Green Power, Project CHIP (now Matter), and more.

What is Panasonic?

Panasonic is a global leader in consumer electronics, appliances, automotive, and industrial solutions. Panasonic offers a wide range of products and services that enhance the quality of life and business of its customers, such as TVs, cameras, headphones, air conditioners, refrigerators, washing machines, batteries, solar panels, electric vehicles, robots, and more. Panasonic also has a long history of innovation and collaboration with various partners, such as Disney, Tesla, Toyota, and more.

What is Disney?

Disney is one of the world’s largest media and entertainment companies that owns and operates various businesses and brands, such as Walt Disney Studios, Pixar, Marvel, Star Wars, National Geographic, ESPN, ABC, Disney Channel, Disney+, Hulu, and more. Disney produces and distributes a vast array of content and services that appeal to audiences of all ages and backgrounds, such as movies, shows, music, games, books, theme parks, merchandise, and more. Disney also has a strong legacy of storytelling and creativity that spans over 90 years.

How can I buy Amazon Ads products and services?

You can buy Amazon Ads products and services from various channels, such as Amazon.com, Amazon app, Alexa app, Amazon physical stores (such as Amazon Go, Amazon 4-star, Amazon Books), or other authorized retailers. You can also visit the official websites of Amazon Ads brands (such as Ring.com or Eero.com) to learn more about their products and services and place your orders.

How can I contact Amazon Ads customer service?

You can contact Amazon Ads customer service by using various methods, such as phone, email, chat, or social media. You can also visit the help pages of Amazon Ads brands (such as Ring.com/help or Eero.com/support) to find answers to common questions or issues. You can also use Alexa to contact Amazon Ads customer service by saying “Alexa, call Amazon customer service” or “Alexa, email Amazon customer service”.

How can I give feedback or suggestions to Amazon Ads?

You can give feedback or suggestions to Amazon Ads by using various methods, such as ratings and reviews on Amazon.com or other platforms (such as Google Play Store or Apple App Store), surveys or polls on Amazon.com or other websites (such as SurveyMonkey or Qualtrics), forums or communities on Amazon.com or other websites (such as Reddit or Quora), or social media (such as Twitter or Facebook). You can also use Alexa to give feedback or suggestions to Amazon Ads by saying “Alexa, I have feedback for Amazon Ads” or “Alexa, I have a suggestion for Amazon Ads”.

How can I stay updated on the latest news and trends from Amazon Ads?

You can stay updated on the latest news and trends from Amazon Ads by following various sources, such as blogs (such as AboutAmazon.com or DayOneBlog.com), newsletters (such as The Download or The Loop), podcasts (such as Day One: The Amazon Blog for Small Business), webinars (such as Advertising Webinar Series or Alexa Live), events (such as CES or re:MARS), or social media (such as Twitter or LinkedIn). You can also use Alexa to stay updated on the latest news and trends from Amazon Ads by saying “Alexa, what’s new from Amazon Ads” or “Alexa, tell me about the latest trends from Amazon Ads”.

Conclusion: How to Get Started with Amazon Ads CES 2023

We hope you enjoyed this article and learned more about what Amazon Ads announced at CES 2023. If you are interested in trying out some of the products, services, and partnerships that we discussed in this article, here are some steps you can take to get started:

Visit the official websites of Ring Car Cam, Matter, Panasonic, and Disney to learn more about their features and availability.
Pre-order the Ring Car Cam from Ring.com or other authorized retailers.
Check if your existing Echo devices support Matter by visiting the Alexa app or the Echo device compatibility page.
Buy compatible Panasonic devices that support Alexa from Panasonic.com or other authorized retailers.
Sign up for a Disney account and subscribe to Disney+ if you haven’t already.
Enable the Disney skills that you want to use on your Alexa app or say “Alexa, enable [Disney skill name]”.
Set up your Ring Car Cam, Matter devices, Panasonic devices,and Disney devices with your Alexa app or say “Alexa, set up my [device name]”.
Enjoy the Ring Car Cam, Matter, Panasonic, and Disney experiences with your voice or your app.

That’s it for this article. We hope you found it helpful and informative. If you have any questions, feedback, or suggestions, please feel free to contact us or leave a comment below. Thank you for reading and have a great day!

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