TikTok Ads Disapproved: How to Avoid and Fix It
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It offers a great opportunity for advertisers to reach a large and engaged audience with creative and fun video ads. However, TikTok also has strict advertising policies that can result in your ads being disapproved or your account being suspended. In this article, we will explain why your TikTok ads might get disapproved, how to avoid common mistakes, and how to fix them if they happen.
Why are TikTok ads disapproved?
TikTok’s advertising policies are designed to ensure a safe and positive experience for its users and advertisers. They cover various aspects of ad content, such as text, image, video, audio, landing page, and product or service. TikTok reviews every ad before it goes live and may reject it if it violates any of the policies.
Here are some of the most common reasons why your TikTok ads might get disapproved:
Inappropriate content or imagery
TikTok does not allow any content that is violent, graphic, sexual, hateful, discriminatory, illegal, or harmful to minors. This includes images or videos that show nudity, blood, gore, weapons, drugs, alcohol, tobacco, gambling, or adult products. You should also avoid using any profanity, slang, or offensive language in your ad text or audio.
For example, an ad for a dating app that shows explicit scenes or suggestive poses would be disapproved by TikTok.
Copyright infringement
TikTok respects the intellectual property rights of others and expects its advertisers to do the same. You should not use any content that you do not own or have permission to use in your ads. This includes music, images, videos, logos, trademarks, or other copyrighted material.
For example, an ad for a clothing brand that uses a song by a famous artist without their consent would be disapproved by TikTok.
Misleading claims or information
TikTok does not allow any content that is false, deceptive, or misleading in your ads. You should not make any claims that are exaggerated, unrealistic, or unsupported by evidence. You should also not use any tactics that are manipulative, coercive, or spammy, such as fake reviews, countdown timers, scarcity alerts, or clickbait headlines.
For example, an ad for a weight loss product that promises to lose 10 pounds in a week without any proof would be disapproved by TikTok.
Low-quality ads
TikTok expects its advertisers to deliver high-quality ads that are relevant and engaging for its users. You should not use any content that is blurry, pixelated, distorted, or poorly edited in your ads. You should also not use any content that is irrelevant, boring, or repetitive in your ads.
For example, an ad for a travel agency that uses a low-resolution image of a random city would be disapproved by TikTok.
Ad creative inconsistency
TikTok requires its advertisers to maintain consistency between their ad creative and their landing page. You should not use any content that is different or contradictory in your ad and your landing page. You should also not use any content that is unrelated or incompatible with your product or service.
For example, an ad for a fitness app that shows a video of a yoga class but leads to a landing page about meditation would be disapproved by TikTok.
Restricted or prohibited products/services
TikTok has a list of products and services that are either restricted or prohibited from advertising on its platform. These include categories such as health and medical products/services; financial products/services; political products/services; dating products/services; gambling products/services; alcohol products/services; tobacco products/services; adult products/services; and more. You should check the full list of industry entry policies before creating your ads.
For example, an ad for a payday loan service that charges high interest rates would be disapproved by TikTok.
How to avoid TikTok ads disapproval?
The best way to avoid TikTok ads disapproval is to follow the advertising policies and best practices carefully. Here are some tips to help you create compliant and effective ads on TikTok:
Read the advertising policies thoroughly
The first step is to familiarize yourself with the advertising policies and guidelines of TikTok. You should read them carefully and understand what is allowed and what is not. You should also keep yourself updated with any changes or updates to the policies.
You can find the advertising policies here: https://ads.tiktok.com/help/article?aid=14060
Know your target audience and market
The second step is to know your target audience and market well. You should research their demographics, preferences, behaviors, and interests. You should also consider the cultural and legal differences of each market you are advertising in. You should tailor your ads to suit your audience and market.
For example, an ad for a beauty product that works well in the US might not work well in China due to different beauty standards and regulations.
Use high-quality and relevant content
The third step is to use high-quality and relevant content in your ads. You should use clear, crisp, and attractive images or videos that showcase your product or service. You should also use catchy, concise, and compelling text or audio that conveys your message and value proposition. You should also use content that is consistent with your brand identity and tone of voice.
For example, an ad for a pet store that uses cute and funny videos of animals with witty captions would work well on TikTok.
Test and optimize your ads
The fourth step is to test and optimize your ads before launching them. You should use the preview feature of TikTok Ads Manager to see how your ads look on different devices and formats. You should also use the creative center feature of TikTok Ads Manager to get feedback and suggestions on how to improve your ads. You should also monitor your ad performance and make adjustments as needed.
For example, an ad for a restaurant that uses a video of a delicious dish with a call to action button might need to change the video length, the music, or the button color to get better results.
How to fix TikTok ads disapproval?
If your TikTok ads get disapproved, don't panic. There are ways to fix it and get them approved. Here are some steps to follow:
Check the reason for disapproval
The first step is to check the reason for disapproval. You can find it in the notification email or message sent by TikTok or in the ad status column of TikTok Ads Manager. You should read the reason carefully and understand what policy or guideline was violated.
For example, if your ad was disapproved for inappropriate content, you should check what content was deemed inappropriate by TikTok.
Edit your ad accordingly
The second step is to edit your ad accordingly. You should remove or replace any content that caused the disapproval. You should also make sure that your ad complies with all the other policies and best practices of TikTok.
For example, if your ad was disapproved for inappropriate content, you should remove or replace any images or videos that show nudity, blood, gore, weapons, drugs, alcohol, tobacco, gambling, or adult products.
Resubmit your ad for review
The third step is to resubmit your ad for review. You can do this by clicking on the edit button of your ad in TikTok Ads Manager and saving the changes. Your ad will then be reviewed again by TikTok within 24 hours. If your ad passes the review, it will be approved and start running. If your ad fails the review again, it will be disapproved again.
For example, if you edited your ad for inappropriate content and resubmitted it for review, you should wait for TikTok's feedback on whether it was approved or not.
Contact TikTok support if needed
The fourth step is to contact TikTok support if needed. If you disagree with the reason for disapproval or have any questions or issues regarding your ad review, you can contact TikTok support for help. You can do this by raising a ticket under account review in TikTok Business Support within 3 working days.
For example, if you think that your ad was disapproved by mistake or that there was a technical error in the review process, you can contact TikTok support for clarification or resolution.
TikTok Ads Disapproval: A Detailed Table Breakdown
| Reason for Disapproval | Description | Example | Solution |
|---|---|---|---|
| Inappropriate content or imagery | Content that is violent, graphic, sexual, hateful, discriminatory, illegal, or harmful to minors | An ad for a dating app that shows explicit scenes or suggestive posesRemove or replace any inappropriate content or imagery from the ad | |
| Copyright infringement | Content that is not owned or authorized by the advertiser | An ad for a clothing brand that uses a song by a famous artist without their consent | Use only original or licensed content in the ad |
| Misleading claims or information | Content that is false, deceptive, or unrealistic | An ad for a weight loss product that promises to lose 10 pounds in a week without any proof | Use only factual and verifiable claims in the ad |
| Low-quality ads | Content that is blurry, pixelated, distorted, or poorly edited | An ad for a travel agency that uses a low-resolution image of a random city | Use high-quality and relevant content in the ad |
| Ad creative inconsistency | Content that is different or contradictory between the ad and the landing page | An ad for a fitness app that shows a video of a yoga class but leads to a landing page about meditation | Use consistent and compatible content in the ad and the landing page |
| Restricted or prohibited products/services | Content that promotes products or services that are not allowed by TikTok's industry entry policies | An ad for a payday loan service that charges high interest rates | Check the list of restricted or prohibited products/services and avoid advertising them on TikTok |
FAQs about TikTok Ads Disapproval
How long does it take for TikTok to review my ads?
TikTok usually reviews your ads within 24 hours after you submit them. However, this may vary depending on the volume of ads submitted and the complexity of the review process. You can check the status of your ads in TikTok Ads Manager.
How can I check the reason for my ads disapproval?
You can check the reason for your ads disapproval in the notification email or message sent by TikTok or in the ad status column of TikTok Ads Manager. You should read the reason carefully and understand what policy or guideline was violated.
Can I appeal against my ads disapproval?
If you disagree with the reason for your ads disapproval or have any questions or issues regarding your ad review, you can contact TikTok support for help. You can do this by raising a ticket under account review in TikTok Business Support within 3 working days.
What are the best practices for creating TikTok ads?
The best practices for creating TikTok ads are to follow the advertising policies and guidelines of TikTok, to know your target audience and market well, to use high-quality and relevant content in your ads, and to test and optimize your ads before launching them.
What are the benefits of advertising on TikTok?
The benefits of advertising on TikTok are to reach a large and engaged audience of over 1 billion monthly active users, to showcase your brand personality and creativity with fun and immersive video ads, to drive awareness, consideration, and conversion with various ad formats and objectives, and to measure and optimize your campaign performance with advanced analytics and tools.
What are the types of TikTok ads?
The types of TikTok ads are:- TopView: Full-screen video ads that appear when users open the app- Brand Takeover: Full-screen image or video ads that appear when users open the app or switch between categories- In-Feed Ads: Native video ads that appear in the user's For You feed- Branded Hashtag Challenge: Customized hashtag challenges that invite users to create and share content around a brand theme- Branded Effects: Customized stickers, filters, or lenses that users can apply to their videos- Spark Ads: Native video ads that leverage existing organic content from influencers or users- Collection Ads: Video ads that showcase multiple products with direct links to purchase- Showcase Ads: Dynamic product catalog ads that display relevant products based on user behavior- Lead Generation Ads: Interactive form ads that collect user information such as name, email, phone number, etc.
How much does it cost to advertise on TikTok?
The cost of advertising on TikTok depends on various factors such as your campaign objective, budget, bid strategy, targeting options, ad format, creative quality, and competition. You can set your own budget and bid for your ads and pay only for the results you get, such as impressions, clicks, views, conversions, etc. You can also use TikTok's smart bidding feature to optimize your bid and budget automatically based on your campaign goal.
How can I track and measure my TikTok ads performance?
You can track and measure your TikTok ads performance using TikTok Ads Manager, which provides you with various metrics and reports to evaluate your campaign results. You can also use TikTok's pixel or SDK to track user actions on your website or app after they see or click on your ads. You can also use third-party tracking partners to verify and optimize your ads performance.
How can I improve my TikTok ads performance?
You can improve your TikTok ads performance by following these tips:- Define your campaign goal and target audience clearly- Choose the right ad format and objective for your campaign- Use high-quality and relevant content that matches your brand and audience- Use catchy headlines, captions, hashtags, and call to action buttons- Test different creatives, audiences, and bids to find the best combination- Monitor your ads performance and make adjustments as needed- Learn from your insights and feedback and apply them to your future campaigns
Where can I get more help or information about TikTok ads?
You can get more help or information about TikTok ads by visiting the following resources:- TikTok Ads Help Center: https://ads.tiktok.com/help/- TikTok Ads Blog: https://ads.tiktok.com/blog/- TikTok Ads Academy: https://ads.tiktok.com/academy/- TikTok Ads Support: https://ads.tiktok.com/support/
Conclusion
TikTok ads are a great way to reach a large and engaged audience with creative and fun video ads. However, you need to follow the advertising policies and guidelines of TikTok to avoid getting your ads disapproved or your account suspended. In this article, we explained why your TikTok ads might get disapproved, how to avoid common mistakes, and how to fix them if they happen. We hope this article was helpful and informative for you.
If you want to learn more about TikTok ads or need help with creating and managing your campaigns, feel free to contact us. We are a professional digital marketing agency that specializes in TikTok ads. We can help you create effective and compliant ads that drive results for your business.
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