Mediaocean TikTok: How to Advertise on the Fastest Growing Social Media Platform

By Cepy 7/31/2023 Post a Comment

TikTok is a social media app that allows users to create and share short videos with music, filters, stickers, and other effects. TikTok has over 1 billion monthly active users and is one of the most popular apps among Gen Z and millennials. TikTok is also a powerful marketing tool for brands that want to reach a young and engaged audience.

But how can you advertise on TikTok effectively? What are the best practices and tips for creating successful TikTok ads? And how can you use Mediaocean, the leading software platform for the advertising industry, to manage your TikTok campaigns?

In this article, we will answer these questions and more. We will cover the following topics:

Why You Should Advertise on TikTok

The Benefits of TikTok Advertising

TikTok advertising has many advantages for brands that want to increase their awareness, engagement, and conversions. Here are some of the benefits of TikTok advertising:

TikTok has a massive and growing user base. According to Statista, TikTok had 689 million monthly active users worldwide as of January 2021, making it the seventh most used social media platform. TikTok is also the most downloaded app in the App Store and Google Play, with over 2 billion downloads as of April 2020.
TikTok has a highly engaged audience. According to Business of Apps, TikTok users spend an average of 52 minutes per day on the app, and open it an average of 8 times per day. TikTok users also interact with the content they see, by liking, commenting, sharing, and creating their own videos.
TikTok has a diverse and creative content ecosystem. TikTok offers a variety of content categories, such as music, comedy, beauty, fashion, sports, education, and more. TikTok also encourages user-generated content (UGC), which is authentic, relatable, and viral. UGC can help brands build trust and loyalty with their customers.
TikTok has a unique and innovative ad format. TikTok ads are short, vertical, full-screen videos that blend in with the organic content on the app. TikTok ads can also leverage the app's features, such as music, filters, stickers, hashtags, challenges, and duets. TikTok ads can capture the attention and emotion of the viewers and drive them to take action.

The Challenges of TikTok Advertising

While TikTok advertising has many benefits, it also comes with some challenges that brands need to be aware of and overcome. Here are some of the challenges of TikTok advertising:

TikTok advertising is relatively new and competitive. TikTok launched its self-serve ad platform in July 2020, which means that it is still evolving and improving its features and functionality. TikTok also has a limited inventory of ad space, which means that the competition and cost for ads can be high.
TikTok advertising requires creativity and relevance. TikTok users are savvy and selective about the content they consume and engage with. They expect to see entertaining, informative, and inspiring content that matches their interests and preferences. Brands need to create ads that are original, catchy, and tailored to their target audience.
TikTok advertising requires measurement and optimization. TikTok provides various metrics and tools to track and analyze the performance of your ads, such as impressions, clicks, views, watch time, conversions, cost per result, etc. However, you also need to use third-party tools and platforms to measure your return on ad spend (ROAS) and optimize your campaigns accordingly.

How to Advertise on TikTok

The Types of TikTok Ads

TikTok offers different types of ads for different marketing objectives and budgets. Here are the main types of TikTok ads:

TopView: This is a premium ad format that appears when a user opens the app for the first time in a day. It can last up to 60 seconds and has sound on by default. It can also include a call-to-action (CTA) button that directs users to a landing page or an app store.
In-Feed: This is a standard ad format that appears in between the organic videos on the For You page or the Following page. It can last up to 60 seconds and has sound off by default. It can also include a CTA button that directs users to a landing page or an app store.
Branded Hashtag Challenge: This is a sponsored ad format that invites users to participate in a themed challenge by creating and sharing their own videos using a branded hashtag. It can last up to 6 days and has a dedicated banner on the Discover page that leads users to a landing page with the challenge details and the best user-generated videos.
Branded Effects: This is a creative ad format that allows brands to create and offer custom filters, stickers, and effects that users can apply to their own videos. It can last up to 10 days and has a prominent placement on the effects panel that users can access when creating videos.
Brand Takeover: This is an exclusive ad format that appears as a full-screen static or dynamic image or video when a user opens the app. It can last up to 5 seconds and has sound on by default. It can also include a CTA button that directs users to a landing page or an app store.

The Steps to Create TikTok Ads

To create TikTok ads, you need to follow these steps:

Create a TikTok Ads account. You can sign up for a free account on the TikTok Ads website. You will need to provide some basic information, such as your name, email, phone number, company name, industry, etc. You will also need to verify your email and phone number.
Create a TikTok Ads campaign. You can create a new campaign by clicking on the Campaign tab on the dashboard. You will need to choose your campaign objective, such as traffic, conversions, app installs, video views, reach, etc. You will also need to set your campaign budget and schedule.
Create a TikTok Ads ad group. You can create a new ad group by clicking on the Ad Group tab on the dashboard. You will need to choose your ad placement, such as TikTok, Vigo Video, Helo, etc. You will also need to set your ad group budget and schedule.
Create a TikTok Ads ad. You can create a new ad by clicking on the Ad tab on the dashboard. You will need to choose your ad format, such as TopView, In-Feed, Branded Hashtag Challenge, Branded Effects, Brand Takeover, etc. You will also need to upload your creative assets, such as images, videos, music, filters, stickers, effects, etc. You will also need to write your ad copy and CTA.
Launch your TikTok Ads campaign. You can launch your campaign by clicking on the Launch button on the dashboard. You will need to review your campaign details and confirm your payment method. You will also need to wait for your ads to be approved by TikTok before they go live.

How to Use Mediaocean for TikTok Advertising

What is Mediaocean?

Mediaocean is the leading software platform for the advertising industry. Mediaocean helps advertisers and agencies plan, buy, manage, measure, and optimize their media campaigns across all channels and formats. Mediaocean connects advertisers and agencies with media owners, data providers, technology partners, and other stakeholders in the advertising ecosystem.

Mediaocean has over 1500 employees in 20 offices worldwide and serves over 80% of the world's top advertisers and agencies. Mediaocean processes over $150 billion in annual media spend and manages over 200 million media transactions per year.

How Mediaocean Works with TikTok

Mediaocean works with TikTok to provide advertisers and agencies with an integrated solution for planning, buying, managing, measuring, and optimizing their TikTok campaigns. Mediaocean allows advertisers and agencies to access TikTok's inventory and data through its platform and leverage its features and functionality to create and execute effective TikTok campaigns.

Some of the benefits of using Mediaocean for TikTok advertising are:

Mediaocean simplifies and streamlines the workflow of creating and launching TikTok campaigns. Mediaocean allows advertisers and agencies to create and manage their TikTok campaigns from one platform without having to switch between multiple tools and interfaces.
Mediaocean enhances the performance and efficiency of TikTok campaigns. Mediaocean allows advertisers and agencies to use its advanced analytics and optimization tools to track and improve their TikTok campaigns' results and ROAS.
Mediaocean enables cross-channel integration and collaboration for TikTok campaigns. Mediaocean allows advertisers and agencies to integrate their TikTok campaigns with their other media channels and formats and collaborate with their media partners and stakeholders through its platform.

How to Get Started with Mediaocean for TikTok Advertising

To get started with Mediaocean for TikTok advertising, you need to followthese steps:

Contact Mediaocean to request access to its TikTok solution. You can fill out a form on the Mediaocean website or email them at tiktok@mediaocean.com. You will need to provide some basic information, such as your name, email, company name, industry, etc.
Set up your Mediaocean account and connect it with your TikTok Ads account. You will need to log in to your Mediaocean account and link it with your TikTok Ads account. You will also need to configure your settings and preferences, such as currency, time zone, etc.
Create and launch your TikTok campaigns using Mediaocean. You will need to follow the same steps as creating and launching TikTok campaigns using the TikTok Ads platform, but using the Mediaocean interface instead. You will also be able to access Mediaocean's features and functionality, such as analytics, optimization, integration, and collaboration.

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