How to Create Viral TikTok Ads That Boost Your Brand Awareness and Sales
Hi online friends, If you're looking for a way to reach millions of potential customers, grow your brand awareness, and increase your sales, you might want to consider advertising on TikTok.
TikTok is the fastest-growing social media app of 2023, with over 1.5 billion users worldwide. It's a platform where people can create and share short videos of up to 60 seconds, featuring music, filters, effects, and trends.
TikTok is also a powerful digital marketing tool that allows brands to tap into a diverse and engaged audience of mostly Gen Z and millennials. According to TikTok, its users spend an average of 52 minutes per day on the app, and 90% of them use it multiple times a day.
But how can you create TikTok ads that stand out from the crowd and go viral? How can you leverage the platform's features and influencers to promote your products and services? And how can you measure the results of your TikTok advertising campaigns?
In this article, we'll answer these questions and more. We'll show you some examples of successful TikTok ads from different industries and niches, and we'll give you some tips and best practices on how to create your own viral TikTok ads.
What are the benefits of advertising on TikTok?
Advertising on TikTok can help you achieve various marketing goals, such as:
- **Reach**: TikTok has a massive and global user base that you can expose your brand to. You can also target your ads based on location, age, gender, interests, behavior, device, and more.
- **Engagement**: TikTok users are highly active and interactive. They like, comment, share, follow, and participate in challenges and hashtags. You can use these features to create a buzz around your brand and encourage user-generated content.
- **Creativity**: TikTok is a platform where you can showcase your brand personality and values in a fun and authentic way. You can use music, effects, filters, stickers, and text to create eye-catching and entertaining videos that resonate with your audience.
- **Conversion**: TikTok can help you drive traffic to your website or app, generate leads, increase sales, or grow your followers. You can use call-to-action buttons, links, coupons, or QR codes to direct users to your desired destination.
What are the types of TikTok ads?
TikTok offers various types of ads that you can choose from depending on your budget, objective, and creative preference. Here are some of the most popular ones:
- **Brand Takeover**: This is a full-screen ad that appears when a user opens the app. It can be a static image or a video of up to 5 seconds. It can also link to an external or internal landing page. This ad type is exclusive to one category per day, meaning only one advertiser can use it per day.
- **In-Feed Video**: This is a video ad that appears in between user-generated videos on the For You page or the Following page. It can be up to 60 seconds long, but shorter videos tend to perform better. It can also have sound, captions, filters, stickers, and call-to-action buttons.
- **TopView**: This is a video ad that appears after the first user-generated video on the For You page. It can be up to 60 seconds long and have sound. It can also link to an external or internal landing page.
- **Branded Hashtag Challenge**: This is a sponsored hashtag that appears on the Discover page and invites users to create and share videos using the hashtag and a specific theme or challenge. It can also have a custom banner that links to an internal landing page with more details about the challenge and featured videos.
- **Branded Effect**: This is a sponsored effect that users can apply to their videos. It can be a filter, sticker, frame, or lens that features your brand logo or product. It can also have sound or music.
How much does it cost to advertise on TikTok?
The cost of advertising on TikTok depends on various factors, such as the type of ad, the duration of the campaign, the targeting options, the bidding strategy, and the competition.
According to TikTok's website, the minimum budget for a campaign is $500 USD (or equivalent in local currency), and the minimum budget for an ad group is $50 USD (or equivalent in local currency).
However, these are not fixed prices, and you can negotiate with TikTok's sales team or work with a TikTok marketing partner to get a customized quote.
How to create viral TikTok ads?
Creating viral TikTok ads is not an easy task, but it's not impossible either. You need to understand your audience, your goals, and your platform. You also need to be creative, authentic, and entertaining.
Here are some tips and best practices on how to create viral TikTok ads:
- **Know your audience**: Before you create your TikTok ads, you need to know who you're targeting and what they're interested in. You can use TikTok's analytics tools or third-party tools to get insights into your audience's demographics, behavior, preferences, and trends. You can also research your competitors and influencers in your niche to see what kind of content they're creating and how their audience is responding.
- **Define your goals**: Next, you need to define what you want to achieve with your TikTok ads. Do you want to increase brand awareness, engagement, traffic, leads, sales, or followers? Depending on your goal, you need to choose the right type of ad, the right call-to-action, and the right metrics to measure your performance.
- **Choose the right music**: Music is a key element of TikTok videos and ads. It can set the mood, convey the message, and trigger emotions. You can use popular songs, original songs, or sound effects to enhance your videos. You can also use TikTok's music library or upload your own music. However, make sure you have the rights to use the music and that it complies with TikTok's community guidelines and policies.
- **Use the right effects**: Effects are another important element of TikTok videos and ads. They can make your videos more attractive, fun, and interactive. You can use filters, stickers, frames, lenses, transitions, text, and more to spice up your videos. You can also use branded effects to promote your products or services in a subtle way.
- **Follow the trends**: One of the best ways to create viral TikTok ads is to follow the trends and join the conversations on the platform. You can use hashtags, challenges, memes, dances, jokes, or other viral content formats to make your ads relevant and engaging. However, don't just copy what others are doing. Try to add your own twist and personality to make your ads stand out and reflect your brand identity.
- **Collaborate with influencers**: Influencers are people who have a large and loyal following on social media platforms like TikTok. They can help you reach new audiences, boost your credibility, and increase your conversions. You can collaborate with influencers in various ways, such as sponsoring their videos, creating branded hashtag challenges, co-creating content, or hosting giveaways. However, make sure you choose influencers who are relevant to your niche, aligned with your values, and trusted by their fans.
- **Test and optimize**: Finally, you need to test and optimize your TikTok ads to see what works and what doesn't. You can use TikTok's analytics tools or third-party tools to track and measure your ad performance based on various metrics, such as impressions, views, clicks, conversions, cost per result, and return on ad spend. You can also use A/B testing to compare different versions of your ads and see which one performs better. Based on your results, you can adjust your budget, targeting, creative, or bidding strategy to improve your ad effectiveness.
Examples of viral TikTok ads
To inspire you further, here are some examples of viral TikTok ads from different industries and niches. You can watch them by clicking on the links below:
- **Pepsi**: Pepsi launched a #ThatsWhatILike campaign that encouraged users to share their unfiltered moments while enjoying a Pepsi. The campaign featured popular TikTok creators like @adamw, @daviddobrik, and @brittany_broski, and generated over 13 billion views.
- **Chipotle**: Chipotle created a #GuacDance challenge that invited users to show off their dance moves while celebrating National Avocado Day. The challenge featured the song "The Guacamole Song" by Dr. Jean and offered free guacamole for online orders. The challenge received over 250,000 video submissions and over 430 million video views.
- **Elf Cosmetics**: Elf Cosmetics created a viral song called "Eyes Lips Face" that matched the brand's acronym and products. The song was used in over 1.6 million videos by users and influencers, and reached over 4 billion views. The song also became a hit on Spotify and Billboard charts.
- **Gymshark**: Gymshark partnered with fitness influencers like @antonielokhorst, @demibagby, and @rybkatwinsofficial to promote its products and inspire users to work out. The influencers created videos featuring Gymshark's clothing and hashtagged #gymshark66, which referred to the brand's 66-day fitness challenge.
- **Bumble**: Bumble teamed up with celebrity influencer @daviddobrik to promote its dating app and encourage users to create their profiles. The influencer posted a video of himself using Bumble and asking his fans to let him know if he met their standards. The video received over 18 million views and over 100,000 comments.
Conclusion
TikTok is a huge opportunity for brands to reach and engage with millions of potential customers, grow their brand awareness, and increase their sales.
However, creating viral TikTok ads is not a simple task. You need to understand your audience, your goals, and your platform. You also need to be creative, authentic, and entertaining.
We hope this article has given you some insights and tips on how to create viral TikTok ads that boost your brand awareness and sales.
If you need help with your TikTok advertising campaigns, feel free to contact us. We are a team of experts who can help you create and manage your TikTok ads effectively.
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