What is YouTube TrueView and How Can It Help Your Business?

​YouTube TrueView is an advertising product that allows businesses to pay only when a viewer chooses to watch their ad. This means that you only pay when your ad is shown to someone who is interested in what you have to say, making it an effective way to reach your target audience.

There are two types of TrueView ads: in-stream and discovery. In-stream ads play before, during, or after other videos on YouTube, while discovery ads appear on the YouTube homepage or as related videos on YouTube watch pages.

TrueView optimization is the process of optimizing your TrueView campaigns to get the most out of your budget and ensure that your ads are seen by the people who are most likely to be interested in them.

There are a few different metrics that you can use to measure the success of your TrueView campaigns:

• Watch time: This measures how long viewers watched your ad for. The longer they watch, the more engaged they are with your content.
• View through rate (VTR): This measures how many people who saw your ad went on to watch your video. A high VTR indicates that your ad was relevant and interesting to viewers.
• Engagement rate: This measures how often viewers interacted with your ad, such as by clicking on it or sharing it with friends. A high engagement rate indicates that people found your ad engaging and useful.
• Cost per view (CPV): This measures how much you pay for each view of your ad. A low CPV means that you're getting a good return on investment for your ad spend.

What is Trueview on YouTube?

Trueview is a video advertising service provided by Google. Advertisers can create video ads and select where they would like the ads to play. When a user watches one of the selected videos, the ad will appear.

Trueview offers two different types of video ads: in-stream and discovery. In-stream video ads play before, during, or after other videos on YouTube. Discovery video ads appear on the YouTube homepage, as well as on the search results page and on related videos pages.

Advertisers only pay when a user watches their ad for at least 30 seconds (or the duration of the ad, whichever is shorter). This is known as cost-per-view (CPV) pricing.

Trueview video ads can be up to 6 minutes long, but they must be uploaded as one video. This video can be in any of the following formats: .MOV, .MPEG4, .MP4, .AVI, .WMV, and .MPEGPS.

How to set up Trueview ads on YouTube?

Trueview ads are a great way to get your message out on YouTube, and they’re relatively easy to set up. In this post, we’ll walk you through the process of setting up Trueview ads on YouTube.

Before we begin, it’s important to understand the different types of Trueview ads. There are three main types: in-stream, discovery, and bumper.

In-stream ads are the most common type of Trueview ad. They appear before, during, or after a video, and viewers have the option to skip them after five seconds. In-stream ads are typically 15-20 seconds long.

Discovery ads appear on the YouTube homepage, as well as on related videos pages and search results pages. They’re designed to help viewers find your videos. Discovery ads are typically 30-60 seconds long.

Bumper ads are short, non-skippable ads that appear before a video. Bumper ads are typically 6 seconds long.

Now that you know the different types of Trueview ads, let’s walk through the process of setting them up.

The first step is to create your ad in Google AdWords. You’ll need to create a new campaign and select “Video” as your campaign type. Then, you’ll need to select “TrueView” as your video ad type.

Once you’ve created your ad, you’ll need to choose your targeting options. You can target by location, demographics, interests, and more. You can also use custom intent targeting to reach people who are actively searching for your product or service.

After you’ve selected your targeting options, you’ll need to choose your budget and bid strategy. For most businesses, we recommend using the “Target CPA” bid strategy. This bid strategy automatically sets your bids to help you get the most conversions for your budget.

Once you’ve set up your campaign, you’ll need to create your ad. You can use either video or images for your ad, and you’ll need to select a thumbnail image for your ad. You can also add a call-to-action (CTA) overlay to your ad. CTAs are optional, but we recommend using them to increase clicks and conversions.

After you’ve created your ad, you’ll need to select your placements. Placements are the places where your ad will appear. You can choose to show your ad on YouTube search results pages, related videos pages, and more. You can also choose to show your ad on specific websites and apps.

Once you’ve selected your placements, you’ll need to choose your ad format. The three main formats are in-stream, discovery, and bumper. In-stream ads are the most common, but bumper ads can be effective for short, attention-grabbing messages.

After you’ve selected your ad format, you’ll need to choose your video. You can either upload a video or use a video from YouTube. If you choose to upload a video, it must be in .mp4 format and less than 128GB. YouTube also has a number of free videos that you can use for your ad.

Once you’ve selected your video, you’ll need to create your ad group. Ad groups allow you to group together similar ads. For example, you could create an ad group for each of your products or services.

After you’ve created your ad group, you’ll need to add your keywords. Keywords are the words or phrases that people use to search for your product or service. You can use keyword research tools to find the right keywords for your business.

Once you’ve added your keywords, you’ll need to create your ad creative. Ad creative is the text that appears on your ad. It should be short, attention-grabbing, and relevant to your product or service.

After you’ve created your ad creative, you’ll need to preview your ad and make sure it looks the way you want it to. Then, you can submit your ad for review. YouTube will review your ad and make sure it meets their guidelines. Once your ad is approved, it will start running on YouTube.

You can track the performance of your Trueview ads by looking at the “Video views” metric in Google AdWords. This metric will tell you how many times your ad has been viewed. You can also track how many clicks and conversions your ad has generated.

Trueview ads are a great way to reach potential customers on YouTube. By following the steps in this post, you can set up Trueview ads for your business.

Trueview vs In-stream ads on YouTube

When it comes to advertising on YouTube, there are two main types of ads that businesses can use: TrueView and in-stream. Both have their own benefits, so it’s important to understand the difference between the two before deciding which is right for your business.

TrueView ads are displayed on YouTube before a user watches a video. These ads can be skipped after five seconds, but they often result in higher engagement rates because they’re targeted to users who are already interested in the type of content that your business is offering.

In-stream ads are played in the middle of YouTube videos and cannot be skipped. These ads are less targeted than TrueView ads, but they can still be effective in reaching a wide audience.

So, which type of YouTube ad is right for your business? It depends on your goals and budget. TrueView ads are generally more expensive than in-stream ads, but they’re also more likely to result in views, clicks, and conversions. If you have a limited budget, in-stream ads may be a better option.

No matter which type of YouTube ad you choose, you’ll need to create engaging and high-quality content that resonates with your audience. If your ad isn’t interesting or relevant, users will simply skip it or click away.

Both TrueView and in-stream ads have their own pros and cons, so it’s important to consider your goals and budget before deciding which is right for your business. If you need help creating engaging YouTube ads, contact a video marketing agency today.

Trueview for action: How to use it effectively

Trueview for action is a video ad format that allows you to add a call-to-action (CTA) overlay to your video ad. This CTA can include a clickable link to your website, which makes it a powerful tool for driving website traffic and leads. In this article, we'll show you how to use Trueview for action effectively to get the most out of your video ads.

To use Trueview for action, you'll first need to create a video ad. You can do this using the Google Ads platform or with a video editing tool like Adobe Premiere Pro. Once you have your video ad, you'll need to add the CTA overlay. To do this, simply open the video in the Google Ads platform and click on "Add call-to-action".

Once you've added the CTA, you'll need to select a template. There are three templates to choose from:

1. Website template: This template allows you to add a clickable link to your website. You can customize the text and color of the button and link.
2. Phone template: This template allows you to add a clickable phone number. You can customize the text and color of the button and link.
3. Email template: This template allows you to add a clickable email address. You can customize the text and color of the button and link.

Once you've selected a template, you'll need to enter the URL, phone number, or email address that you want people to be able to click on. You can also customize the text that appears on the button.

Finally, you'll need to select the "Display" and "Targeting" options for your ad. The "Display" options determine where your ad will be shown, such as on YouTube or on websites that are part of the Google Display Network. The "Targeting" options allow you to target your ad to specific audiences, such as people who have watched your videos in the past or people who live in specific countries.

Once you've completed all of the steps, your Trueview for action ad will be live and people will be able to click on the CTA to visit your website, call your business, or send you an email.

Trueview discovery ads: Pros and Cons

Google's Trueview discovery ads are a new way to reach potential customers through video advertising. This format is different from traditional video advertising, in that it allows customers to see your product or service before they even click on your ad. Instead, they see your ad when they're searching for something related to your business on YouTube or Google Search.

There are both pros and cons to using this new type of ad. On the one hand, it's a great way to get your product or service in front of potential customers who are already interested in what you have to offer. On the other hand, it can be expensive, and you may not always reach your target audience.

Let's take a closer look at the pros and cons of Trueview discovery ads.

PROS

1. You can reach a wider audience.

With Trueview discovery ads, your ad is eligible to show up not only on YouTube, but also on Google Search. This means that you can reach potential customers who are searching for related terms on either platform.

2. You don't need to create a separate ad for each platform.

Because your ad can show up on both YouTube and Google Search, you don't need to create separate ads for each platform. This can save you time and money.

3. You only pay when someone watches your ad.

With Trueview discovery ads, you only pay when someone chooses to watch your ad. This is different from traditional video advertising, where you pay for each view, regardless of whether or not the viewer is actually interested in your product or service.

4. You can target specific keywords.

With Trueview discovery ads, you can target specific keywords that you want your ad to show up for. This allows you to be very strategic in how you reach potential customers.

CONS

1. The cost per view can be expensive.

Because you only pay when someone watches your ad, the cost per view can be expensive, especially if you're targeting a broad audience.

2. You may not always reach your target audience.

Even if you're targeting specific keywords, there's no guarantee that your ad will always show up in front of your target audience. This is because YouTube and Google Search use different algorithms, so your ad may appear in front of a different audience on each platform.

3. You need to have a YouTube channel.

In order to use Trueview discovery ads, you need to have a YouTube channel. This means that you'll need to invest time and resources into creating and maintaining a YouTube channel, in addition to creating your ad.

4. You need to create a video ad.

Creating a video ad can be time-consuming and expensive. If you don't have experience with video production, you may need to hire someone to help you create your ad.

Overall, Trueview discovery ads can be a great way to reach potential customers through video advertising. However, there are both pros and cons to using this new type of ad. Before you decide to use Trueview discovery ads, be sure to weigh the pros and cons carefully to see if they're right for your business.

How to optimize Trueview campaigns on YouTube?

Trueview campaigns are a great way to get your message in front of potential customers on YouTube. To make the most of your Trueview campaigns, there are a few things you can do to optimize them.

First, make sure you are using the right Trueview video format for your campaign. There are three formats to choose from: in-stream, Discovery, and Bumper. In-stream ads are the most common and appear before, during, or after other videos on YouTube. Discovery ads appear on the YouTube home page and search results pages. Bumper ads are short, 6-second videos that appear before other videos on YouTube.

Second, use targeted keywords and key phrases in your Trueview campaigns. This will help ensure that your ad is shown to people who are interested in what you have to offer.

Finally, use negative keywords to exclude people who are not interested in your products or services. This will help improve the overall quality of your Trueview campaigns and ensure that you are reaching your target audience.

Trueview cost per view: Understanding the metrics

As a business owner, you're always looking for ways to improve your bottom line. And one way to do that is to understand your marketing costs. That's why it's important to understand Trueview cost per view (CPV).

Trueview CPV is a metric that measures the cost of your video advertising on YouTube. This metric can be useful in understanding the effectiveness of your video advertising campaign.

To calculate your Trueview CPV, simply divide your total campaign spend by the number of views your video received. For example, if you spent $100 on your video advertising campaign and your video received 10,000 views, your Trueview CPV would be $0.01.

One thing to keep in mind is that Trueview CPV will vary based on your targeting. For example, if you're targeting a specific demographics, you may pay more per view than if you're targeting a general audience.

Trueview CPV is just one metric to consider when evaluating your video advertising campaign. Other important metrics to consider include cost per conversion, cost per click, and views to completion rate.

By understanding your Trueview CPV and other key metrics, you can fine-tune your video advertising campaign to be more effective and efficient.

How to target the right audience with Trueview ads

Trueview ads are a great way to target the right audience for your business. By targeting the right audience, you can ensure that your ad reaches the people who are most likely to be interested in your product or service.

There are a few different ways to target the right audience with Trueview ads. One way is to target by interests. This means that you can target people who have expressed an interest in topics related to your business. For example, if you sell products for athletes, you could target people who have expressed an interest in sports.

Another way to target the right audience with Trueview ads is to target by demographics. This means that you can target people based on their age, gender, location, and other factors. For example, if you sell products for women, you could target women aged 18-49 who live in the United States.

Finally, you can also target by keywords. This means that you can target people based on the keywords they use when they search for things on the internet. For example, if you sell products for dog owners, you could target people who use the keyword "dog" when they search for things on the internet.

No matter which method you use to target the right audience with Trueview ads, the important thing is to make sure that your ad is relevant to the people you're targeting. If your ad is not relevant to the people you're targeting, they're not going to care about it and they're not going to click on it.

When you're creating your Trueview ad, make sure to keep your target audience in mind. What are their interests? What demographics do they fit into? What keywords do they use when they search for things on the internet? Keep all of these things in mind when you're creating your ad, and you'll be more likely to reach the people who are most likely to be interested in your product or service.

Trueview video ad formats: Which one to choose?

There are a few different Trueview video ad formats to choose from and it can be confusing to decide which one is right for your business. Here is a break down of the different types of Trueview ads and what each one has to offer.

• Trueview in-stream: This ad format allows you to place your ad before, during, or after video content on YouTube. Your ad must be at least 30 seconds long and can be up to 3 minutes long. Trueview in-stream ads give you the option to include a companion banner ad on the YouTube watch page.
• Trueview discovery: This ad format appears on the YouTube homepage, as well as on search results and related videos pages. Trueview discovery ads are usually shorter, around 15-30 seconds long.
• Trueview bumper: This ad format is 6 seconds or less and appears before video content on YouTube. Trueview bumper ads cannot be skipped by viewers.

Now that you know the different types of Trueview ads, which one should you choose? It really depends on your goals and what type of video content you have. If you have long-form video content, then Trueview in-stream would be a good option. If you have shorter video content or want to reach a wider audience, then Trueview discovery or bumper ads might be a better fit. Experiment with different ad formats and see which ones perform best for your business.

How to measure the success of Trueview campaigns?

As digital marketing continues to grow and evolve, so too do the tools and strategies that we use to measure its success. One such tool is Google Trueview, which offers a number of powerful targeting and video formats to help marketers reach their audiences. But how can you measure the success of your Trueview campaigns?

There are a few key metrics that you should keep an eye on when running Trueview campaigns. First, track the number of views, engagements, and click-throughs that your videos generate. These will give you a good idea of how your video is performing and whether people are actually watching it.

You should also track the amount of time people spend watching your video. This will give you an idea of how engaged your audience is with your content. If people are only watching for a few seconds, it may be an indication that your video is not relevant to them.

Finally, pay attention to the cost per view (CPV) and cost per engagement (CPE) of your campaign. These metrics will help you understand the financial performance of your campaign and whether it is achieving your desired ROI.

By keeping an eye on these key metrics, you can get a good idea of how successful your Trueview campaigns are and make necessary adjustments to improve your results.