Tips for Hiring a Google AdWords Manager

​Are you thinking about hiring a Google AdWords Manager? If so, here are a few tips to help you find the right person for the job.

1. Check their experience. Ideally, you want to find someone who has at least a few years of experience managing Google AdWords campaigns. This will give them a good understanding of how the system works and how to get the most out of it.
2. Look at their results. When you're looking at potential candidates, ask to see examples of their work. This will give you a good idea of what they're capable of and whether they're a good fit for your business.
3. Make sure they're certified. Google offers certification for AdWords managers. This certification is not required, but it does show that the manager has a good understanding of the system and how to use it effectively.
4. Ask about their strategy. A good AdWords manager should have a well-thought-out strategy for your campaign. They should be able to explain their approach and how they plan to achieve your goals.
5. Get a proposal. Once you've found a few candidates that you're interested in, get them to put together a proposal for your campaign. This will give you a chance to see how they would approach your specific needs and goals.

Hiring a Google AdWords manager can be a great way to improve your campaign's performance and save yourself time. Just make sure to do your homework and find the right person for the job.

Understand Your Goals and Objectives

​As a business owner, you should understand your goals and objectives for your Google Ads account. This will help you determine your budget and what campaigns you should run.

If you're not sure where to start, consider these questions:

• What are your overall business goals?
• What are your advertising goals?
• Who is your target audience?
• What do you want them to do?
• What are your key marketing messages?

Once you have a good understanding of your goals, you can start to create your campaign. You'll need to decide on your budget, choose your keywords, and write your ad copy.

If you're not sure how to do this, consider hiring a Google Ads campaign manager. They can help you create a campaign that meets your goals and objectives.

What Services Should You Expect from a Google AdWords Manager?

​Google AdWords is one of the most popular advertising platforms on the internet. AdWords allows you to place ads on Google.com and millions of other websites across the web. AdWords can be a great way to reach new customers and grow your business.

However, AdWords can be complex and time-consuming. This is where a Google AdWords Manager can help. A good AdWords Manager will provide a number of services to help you get the most out of your AdWords campaign.

1. Account Setup and Optimization

If you're new to AdWords, a good manager will help you get set up and ensure your account is optimized for success. This includes creating relevant ad groups, choosing the right keywords, and setting up negative keywords. A good manager will also help you set up conversion tracking so you can measure the success of your campaign.

2. Continuous Campaign Management

AdWords is a dynamic platform that is always changing. A good manager will continuously monitor your campaign and make necessary adjustments to ensure it is performing at its best. This includes adding new keywords, removing underperforming keywords, and tweaking your bids and budget.

3. Reporting and Analysis

A good AdWords manager will provide regular reporting to show you how your campaign is performing. They will also provide analysis to help you understand your results and identify areas for improvement.

4. Expert Advice

A good AdWords manager should be an expert in the platform and be up-to-date on all the latest changes. They should be able to offer advice and guidance on how to best use AdWords to reach your goals.

If you're looking to get the most out of your AdWords campaign, consider working with a Google AdWords Manager. A good manager can provide all of the services listed above and more. Be sure to ask about their qualifications, experience, and results before hiring anyone.

Check the Credentials and Certifications

​When looking for a Google Ads Conversion Manager, it's important to check the credentials and certifications. There are a few things to look for when doing this:

• The Google Ads Conversion Manager should be certified by Google.
• The Google Ads Conversion Manager should have experience working with Google Ads.
• The Google Ads Conversion Manager should have a good understanding of how Google Ads works.

A Google Ads Conversion Manager is responsible for managing conversion tracking and optimization for Google Ads accounts. They work with clients to setup conversion tracking, create goals, and troubleshoot tracking issues. They also manage campaigns and keywords to ensure that they are optimized for conversions.

If you're looking to hire a Google Ads Conversion Manager, be sure to check the credentials and certifications. This will ensure that you're hiring someone who is qualified and who will be able to help you get the most out of your Google Ads campaigns.

Ask for Portfolio Examples

​When you're interview a potential Google Ads Reporting Manager, Budget Manager, or Strategy Manager, always ask for examples of their past work. This will give you a good sense of their experience and skills.

If they're reluctant to provide examples, that's a red flag. You want to see examples of their Google Ads reporting, budgeting, and strategy work. This will help you determine if they're the right fit for your needs.

Even if you're not interviewing for a Google Ads position, asking for portfolio examples is a good way to get a sense of a potential hire's skills and experience. It's always better to see someone's work before making a hiring decision.

Find Out What Other AdWords Tools They Use

​As a Google Ads Strategy Manager, I often get asked by clients what other Google Ads tools they should be using in addition to what they are already doing. While there are a ton of great Google Ads tools out there, it really depends on the specific needs of the account. In this blog post, I'll share a few of the most popular Google Ads tools that I typically recommend to clients, along with a brief description of what each tool does.

The first tool I always recommend is the Google Ads Bidding Manager. This tool allows you to manage your bids for all of your keywords in one place. You can set bid strategies for each keyword, and the Bidding Manager will automatically adjust your bids based on your goals. This is a great tool for optimizing your spend and getting the most out of your budget.

Another great tool is the Google Ads Account Manager. This tool allows you to manage multiple Google Ads accounts from one central location. You can track performance, create and manage campaigns, and collaborate with other team members all from the Account Manager. This is a great tool for agencies or businesses with multiple Google Ads accounts.

Finally, I always recommend the use of Google Analytics. Google Analytics is a free tool that allows you to track your website traffic and see how visitors interact with your site. You can see which pages are getting the most traffic, where visitors are coming from, and what keywords they are using to find your site. Google Analytics is a essential tool for any business that wants to track their website traffic and understand their customers better.

These are just a few of the many great Google Ads tools that are available. If you are looking to improve your Google Ads campaigns, be sure to check out all of the available tools and see which ones can help you meet your goals.

Set Up a Request for Proposal

​Are you looking to set up a Request for Proposal? If so, you've come to the right place!

A Request for Proposal (RFP) is a document that companies use to solicit bids from potential vendors. The RFP outlines the company's requirements and what they are looking for in a vendor.

When creating an RFP, it is important to be clear and concise about what you are looking for. You should also include a timeline for when you need the proposal and any other important information.

Once you have created your RFP, the next step is to send it out to potential vendors. You can do this by email, or you can post it on a site like RFPIO.

When you receive proposals back from vendors, take your time to review them carefully. Compare the different proposals side-by-side to see which one is the best fit for your company.

Once you have selected a vendor, be sure to sign a contract that outlines the terms of your agreement. This will help protect both parties in case there are any issues down the road.

Now that you know how to set up a Request for Proposal, you're ready to get started!

Ask for and Check References

​When you're considering hiring someone, always ask for and check references. This is one of the most important things you can do to ensure you're hiring someone who is trustworthy and competent.

If you're hiring a google ads optimization manager, for example, you'll want to check references to ensure they're qualified and have a good track record. The same goes for a google ads keyword manager or google ads budget manager. Checking references is a simple way to minimize risk and ensure you're hiring the best person for the job.

When you check references, be sure to ask about the person's strengths and weaknesses. You're not looking for a perfect employee, but you want to make sure they have the skills and temperament to do the job you're hiring them for. If you're satisfied with the references, go ahead and make the hire. But if you have any doubts, it's better to err on the side of caution and keep looking.

Understand Pricing Structures

​Are you looking to better understand pricing structures? If so, you're in the right place. In this blog post, we'll cover everything you need to know about pricing structures, including:

• The different types of pricing structures
• How to determine which pricing structure is best for your business
• The pros and cons of each pricing structure

By the end of this post, you'll have a comprehensive understanding of pricing structures and be able to make an informed decision about which one is right for your business.

Let's get started!

There are four primary types of pricing structures: cost-plus, value-based, subscription, and usage-based.

Cost-plus pricing is the simplest and most common type of pricing structure. With cost-plus pricing, you simply add a fixed markup to the cost of your product or service. This markup can be a percentage of the cost (e.g. 10%), a flat fee (e.g. $5), or a combination of the two.

Value-based pricing is a pricing strategy that takes into account the perceived value of your product or service. With value-based pricing, you set your prices based on what your customers believe your product or service is worth. This can be a challenging pricing strategy to implement, but it can be very effective if done correctly.

Subscription pricing is a type of usage-based pricing where customers pay a recurring fee for access to your product or service. This type of pricing is often used for software-as-a-service (SaaS) products, but it can be used for other types of products and services as well.

Usage-based pricing is a type of pricing where customers are charged based on their usage of your product or service. This type of pricing can be used for products or services that are consumed in some way (e.g. electricity, water, bandwidth) or for products or services that are used in a pay-per-use model (e.g. pay-per-click advertising, pay-per-mile car insurance).

Now that you understand the different types of pricing structures, let's take a look at how to determine which one is best for your business.

There are a few factors you need to consider when choosing a pricing structure, including:

• The type of product or service you offer
• Your business model
• Your goals and objectives
• Your target market

Let's take a closer look at each of these factors:

• The type of product or service you offer: Certain products and services are better suited to certain pricing structures. For example, products that are consumed in some way (e.g. electricity, water, bandwidth) are typically priced using a usage-based pricing model.
• Your business model: Your business model will also play a role in choosing a pricing structure. For example, if you're selling a product that requires a significant investment in manufacturing or R&D, you'll likely need to use a cost-plus pricing model to recoup your costs.
• Your goals and objectives: What are your goals and objectives? If your goal is to grow your business quickly, you may want to use a subscription pricing model to attract customers. If your goal is to maximize profits, you may want to use a value-based pricing model.
• Your target market: Who is your target market? If you're targeting price-sensitive customers, you'll need to use a pricing model that is attractive to them. If you're targeting high-end customers, you may be able to use a premium pricing model.

Once you've considered all of these factors, you should have a good idea of which pricing structure is best for your business.

Now let's take a look at the pros and cons of each type of pricing structure.

Cost-plus pricing:

Pros:

• Simple to calculate and implement
• Easy to modify

Cons:

• Does not take into account the perceived value of your product or service
• Can lead to lower profits if the cost of your product or service increases

Value-based pricing:

Pros:

• Takes into account the perceived value of your product or service
• Can lead to higher profits
• Attracts customers who are willing to pay more for a product or service that they perceive as being valuable

Cons:

• Can be challenging to implement
• Requires a deep understanding of your target market and what they value

Subscription pricing:

Pros:

• Recurring revenue stream
• Easy to scale
• Attracts customers who are interested in using your product or service on a long-term basis

Cons:

• Can be challenging to switch customers to a different pricing model if needed
• Requires a strong commitment from customers

Usage-based pricing:

Pros:

• Easy to scale
• Encourages customers to use your product or service more efficiently
• Aligns your revenue with your customers' usage

Cons:

• Can be difficult to calculate and implement
• Can be challenging to switch customers to a different pricing model if needed

Now that you understand the different types of pricing structures and their pros and cons, you should be able to make an informed decision about which one is right for your business. If you have any questions about pricing structures, feel free to contact us and we'll be happy to help!

Working with an Agency vs. Hiring an Individual

​Google AdWords Manager: Working with an Agency vs. Hiring an Individual

For small businesses, the decision of whether to work with an agency or hire an individual to manage their Google AdWords can be a difficult one. There are pros and cons to both options, and the best decision for your business will depend on your specific needs and situation.

Working with an Agency

If you decide to work with an agency, you will have access to a team of professionals who are experienced in managing AdWords campaigns. This can be a great option if you don’t have the time or resources to manage your own campaign, or if you want to be sure that your campaign is being managed by experts.

One of the benefits of working with an agency is that they will be able to help you set up your campaign and track your results. They can also provide you with reports and analysis to help you understand how your campaign is performing and make changes as needed.

Another benefit of working with an agency is that they can help you manage your budget. They can also help you create customized campaigns that target your specific goals.

The downside of working with an agency is that it can be more expensive than hiring an individual. You will also need to be sure that you find an agency that you trust and that has a good reputation.

Hiring an Individual

If you decide to hire an individual to manage your Google AdWords campaign, you will need to make sure that they are experienced and knowledgeable about AdWords. You will also want to be sure that they are familiar with your industry and your target market.

One of the benefits of hiring an individual is that they will likely be cheaper than working with an agency. They will also be more flexible and easier to work with since they are not part of a larger team.

Another benefit of hiring an individual is that they can be more responsive to your needs. They can also be more customizing your campaign to meet your specific goals.

The downside of hiring an individual is that you will need to manage them more closely. You will also need to make sure that they are staying on top of your campaign and making changes as needed.

Interview and Finalize Your Selection

​The upside to hiring an individual is that they may be cheaper and you can get started quickly.

The downside of working with an agency is that they may be more expensive. The upside is that you will have a team of people working on your campaign and they will be able to handle all of the details for you.

Which option is best for you will depend on your budget and how much time you are willing to spend managing your campaign. If you have the budget, then an agency may be the best option. If you are looking for a quick and easy solution, then hiring an individual may be the way to go.