Google Ads Policy Update: Changes That Advertisers Need To Know

Google Ads Policy Update: Changes That Advertisers Need To Know - Are you an advertiser on Google Ads? If so, then you must stay up-to-date with the latest Google Ads policy updates to ensure that you don't violate any of its rules. In this article, we will discuss the latest Google Ads Policy Update that advertisers need to know.

Google Ads is one of the most effective ways to reach your target audience and drive traffic to your website. However, Google Ads has a set of policies that advertisers must follow to ensure a safe and trustworthy advertising ecosystem. These policies are regularly updated to ensure that advertisers are providing a high-quality experience for users.

Recently, Google Ads has made changes to its policies regarding impression-level ad revenue and cross-channel conversion credit. Let's take a closer look at these updates and what they mean for advertisers.

Impression-Level Ad Revenue

Google Ads has introduced a new feature that allows Ad Manager app publishers to enable the impression-level ad revenue feature in Ad Manager [[1]]. This feature helps calculate more precise data on the lifetime value (LTV) of your app users, which can help guide your user acquisition and monetization strategy.

How does impression-level ad revenue work?

Once impression-level ad revenue is enabled, Ad Manager sends back the ad revenue associated with each impression to the app publisher [[1]]. This allows the app publisher to calculate more accurate lifetime value data for each user, which can help optimize user acquisition and monetization strategies.

How does this update impact advertisers?

This update is particularly important for app publishers who use Google Ads to monetize their apps. With more accurate data on the lifetime value of app users, app publishers can optimize their user acquisition and monetization strategies to maximize revenue.

Cross-Channel Conversion Credit

Google Ads is also introducing an update that will import full cross-channel conversion credit into Google Ads [[2]]. This means that even if the last non-direct click wasn't from Google advertising, the new cross-channel import will still track the conversion.

How does cross-channel conversion credit work?

Cross-channel conversion credit allows advertisers to see the full picture of the customer journey, including all channels that played a role in the conversion. This update imports full cross-channel conversion credit into Google Ads, providing advertisers with a more comprehensive view of their campaigns' performance.

How does this update impact advertisers?

This update is particularly useful for advertisers who are running cross-channel campaigns. By providing a more complete picture of the customer journey, advertisers can better understand the impact of each channel on the conversion and optimize their campaigns accordingly.

FAQs

Q: Why does Google Ads update its policies?

A: Google Ads updates its policies regularly to ensure that advertisers are providing a high-quality experience for users and to keep up with the changing digital landscape.

Q: What happens if I violate Google Ads policies?

A: If you violate Google Ads policies, your ads may be disapproved or removed, and your account may be suspended or terminated.

Conclusion

Google Ads policies are designed to create a safe and trustworthy advertising ecosystem for users. As an advertiser, it's essential to stay up-to-date with the latest Google Ads policy updates to ensure that you don't violate any of its rules. The recent updates to impression-level ad revenue and cross-channel conversion credit provide advertisers with more accurate data and a more comprehensive view of their campaigns' performance. By understanding these updates, advertisers can optimize their campaigns to maximize