Top 10 Google Ads Competitors

​As the world’s largest search engine, Google has some pretty big shoes to fill. And when it comes to advertising, they definitely don’t disappoint. Google Ads is one of the most popular and effective advertising platforms out there.

But what if you’re not satisfied with Google Ads? What are your other options?

Well, you’re in luck. There are a number of Google Ads competitors that can give you the results you’re looking for. In this blog post, we’ll take a look at 10 of the best.

Understanding AdWords and Paid Search Advertising

​AdWords is an online advertising platform created by Google. AdWords allows advertisers to display ads on Google's search engine and other Google properties. AdWords offers a variety of features, including keyword targeting, ad text, and ad extensions.

Paid search advertising is a form of online advertising where advertisers can display ads on Google's search engine and other Google properties in order to promote their products and services. Paid search advertising allows advertisers to target ads to specific keywords, which can result in higher click-through rates and conversions.

Google Ads is the largest and most popular paid search platform, but there are other paid search platforms available, such as Microsoft Advertising and Yahoo! Gemini.

When choosing a paid search platform, it's important to consider your goals, budget, and the competition. If you're just starting out, Google Ads may be the best option. However, if you have a limited budget, you may want to consider a smaller platform like Microsoft Advertising.

Microsoft Advertising (formerly Bing Ads)

​Microsoft Advertising is a great way to get your ad in front of searchers on the Microsoft Search Network. The Microsoft Search Network includes Bing and other popular search engines like Yahoo. You can create ad campaigns that target specific countries, regions, languages, and devices. You can also customize your ads to appear at certain times of the day or week.

Microsoft Advertising offers two types of pricing models: cost-per-click (CPC) and cost-per-thousand impressions (CPM). CPC is the most common pricing model and it means that you only pay when someone clicks on your ad. CPM is less common and it means that you pay for every thousand times your ad is shown, whether it’s clicked on or not.

Microsoft Advertising has some great features that can help you create more effective ads. For example, you can use ad Extensions to add extra information to your ads, like your phone number or address. You can also use image Extensions to add pictures to your ads.

Microsoft Advertising also has some great tools to help you track your ad performance. For example, the Ad Performance report shows you how your ads are performing and what you can do to improve them. The Search Query Performance report shows you the queries that people are using to find your ad, so you can make sure you're using the right keywords.

If you're looking for a way to reach searchers on the Microsoft Search Network, Microsoft Advertising is a great option. It offers a variety of features and tools to help you create effective ads and track your ad performance.

Amazon Advertising

​When it comes to online retail, there is no doubt that Amazon is the 800-pound gorilla. The company has a huge presence in countries all over the globe and is constantly expanding its reach. This gives them a big advantage when it comes to advertising, as they have a built-in audience of millions of potential customers.

However, Amazon is not the only game in town. There are other companies that have their own ecommerce platforms and are also very successful. Google, for example, is a big player in the online world and their Google Ads platform is a major competitor to Amazon's advertising business.

So, what is Amazon Advertising and how does it work?

Amazon Advertising is a self-service advertising platform that allows businesses to advertise their products on Amazon.com and across the Amazon network. Amazon Advertising is a pay-per-click (PPC) system, which means advertisers only pay when their ad is clicked.

The Amazon Advertising platform is divided into two main sections: Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP).

Amazon Marketing Services (AMS) is designed for businesses that want to advertise their products on Amazon.com. AMS offers two main advertising programs: Product Ads and Sponsored Products.

Product Ads are image-based ads that appear on Amazon.com search results pages, product detail pages, and other places on the site. These ads are similar to Google AdWords ads and can be targeted to specific keywords or product categories.

Sponsored Products are product listings that appear in high-visibility locations on Amazon.com, such as search results pages and product detail pages. These ads are designed to increase visibility and sales of products on Amazon.

Amazon Advertising Platform (AAP) is a self-service ad platform that allows businesses to create and manage their own ad campaigns on the Amazon network. AAP offers two main ad programs: Product Display Ads and Search Ads.

Product Display Ads are image-based ads that appear on Amazon websites and apps, including Amazon.com, Amazon Mobile, and Amazon Kindle. These ads can be targeted to specific keywords, product categories, or customer interests.

Search Ads are text-based ads that appear in search results on Amazon websites and apps. These ads can be targeted to specific keywords or product categories.

So, there you have it! That's a brief overview of Amazon Advertising. As you can see, it's a very powerful tool that can help businesses increase visibility and sales on Amazon. If you're looking for a way to get your products in front of Amazon's vast customer base, then Amazon Advertising is definitely worth considering.

Yahoo! Gemini

​In 2015, Yahoo! launched Gemini, its own native advertising platform. Gemini is a self-service platform that allows advertisers to create and manage their own campaigns. Yahoo! Gemini is available in the US, Canada, and UK.

Gemini is a direct response platform, which means that advertisers are only charged for ads that result in a click or a conversion. Ads on Gemini can be targeted by location, device, operating system, and more.

Yahoo! Gemini offers two types of advertising: search ads and native ads. Search ads are text-based ads that appear in search results, while native ads are more like traditional display ads and appear on Yahoo! properties as well as in third-party apps and sites.

Gemini is competitive with other self-service native advertising platforms like Facebook Ads and Google Ads.

LinkedIn Ads

​When it comes to LinkedIn Ads, there are a few key things that you need to know in order to make the most of this platform. First and foremost, LinkedIn Ads is a great way to reach out to potential customers and clients who are already on LinkedIn. This is because LinkedIn Ads allows you to target your ads specifically to LinkedIn users based on their location, jobtitle, company size, or other factors. In addition, LinkedIn Ads is also a great way to connect with potential customers and clients who are not currently on LinkedIn. This is because LinkedIn Ads allows you to create custom audiences based on interests, demographics, and behaviors.

In terms of competition, LinkedIn Ads does have a few competitors worth mentioning. Google Ads is perhaps the most well-known competitor of LinkedIn Ads. However, Facebook Ads and Twitter Ads are also viable options for businesses looking to advertise on social media platforms. That said, LinkedIn Ads does have a few advantages over its competitors. For one, LinkedIn Ads is significantly more affordable than Google Ads. In addition, LinkedIn Ads offers more targeting options than Facebook Ads and Twitter Ads. Finally, LinkedIn Ads has a much higher click-through rate than both Google Ads and Facebook Ads.

Overall, LinkedIn Ads is a great platform for businesses of all sizes to advertise on. If you are looking for a cost-effective way to reach out to potential customers and clients, then LinkedIn Ads is definitely worth considering.

Quora Ads

​Quora Ads is a relatively new advertising platform that has been gaining popularity among marketers and businesses over the past few years. While the platform is still in its early stages, it has a lot of potential for businesses to reach their target audiences.

One of the main advantages of Quora Ads is that businesses can target their ads to very specific audiences. For example, if a business sells products for dog owners, they can target their ads to people who have recently visited the Quora subcategory for "Pets" or "Dogs". This ensures that the ads are being seen by people who are interested in what the business has to offer.

Another advantage of Quora Ads is that businesses can track how well their ads are performing. Quora provides businesses with detailed data on who is seeing their ads, how often they are clicking on them, and what kinds of conversions they are generating. This data can be extremely valuable for businesses in terms of understanding what is working and what isn't.

Overall, Quora Ads is a promising new advertising platform with a lot of potential. If you are looking for a way to reach a specific and engaged audience, Quora Ads may be worth exploring.

Taboola

​Taboola is a content discovery platform that helps people find interesting articles, videos, and blogs across the web. The company partners with over 1,000 publishers and brands, and reaches over one billion people every month.

Taboola was founded in 2007 by Adam Singolda, who is now the company's CEO. The company is headquartered in New York City, but has offices around the world, including in London, Tokyo, Beijing, and Tel Aviv.

In 2013, Taboola was named one of the "50 hottest companies in Israel" by Geektime. The following year, the company was named one of "The World's Most Innovative Companies" by Fast Company.

Taboola has raised over $160 million from investors including Fidelity Investments, Qualcomm Ventures, rhythmOne, and Hearst Ventures.

The company has been profitable since 2012, and generated $200 million in revenue in 2015.

Taboola is one of the largest content discovery platforms on the web. The company partners with over 1,000 publishers and brands, and reaches over one billion people every month.

Taboola was founded in 2007 by Adam Singolda, who is now the company's CEO. The company is headquartered in New York City, but has offices around the world, including in London, Tokyo, Beijing, and Tel Aviv.

In 2013, Taboola was named one of the "50 hottest companies in Israel" by Geektime. The following year, the company was named one of "The World's Most Innovative Companies" by Fast Company.

Taboola has raised over $160 million from investors including Fidelity Investments, Qualcomm Ventures, rhythmOne, and Hearst Ventures.

The company has been profitable since 2012, and generated $200 million in revenue in 2015.

Taboola is a great option for publishers and brands who are looking to reach a large audience with their content. The company has a long track record of success, and is continuing to grow at a rapid pace.

Criteo

​What is Criteo?

Criteo is a global technology company that provides performance marketing and advertising services. The company uses data and machine learning to deliver personalized ad experiences to consumers across the globe.

Criteo was founded in 2005 by Jean-Baptiste Rudelle, Franck Leveau, and Romain Niccoli. The company is headquartered in Paris, France and has offices in 28 countries. Criteo employs over 1,600 people globally.

Criteo provides two types of services: Criteo Advertising and Criteo Publisher.

Criteo Advertising is a performance marketing platform that allows brands to retarget and acquire customers across different devices. The platform uses data from over 2 billion active shoppers to deliver personalized ad experiences.

Criteo Publisher is a yield management and programmatic advertising platform for publishers. The platform helps publishers increase revenue by managing inventory and selling ad space in real-time.

In 2018, Criteo's revenue was €853.6 million, an increase of 30% from the previous year. The company's net income was €74.2 million, an increase of 32% from the previous year.

Criteo is a publicly traded company on the Nasdaq Global Select Market. The company's ticker symbol is CRTO.

Facebook Ads

​Facebook Ads is a great way to promote your business. You can target specific audiences, and create ad campaigns that are highly effective. However, Facebook Ads is not the only game in town. There are a number of other platforms that offer similar services, and some that even offer more. Here is a look at a few of the most popular Facebook Ads competitors.

Google Ads is one of the most popular advertising platforms out there. It offers a wide range of features and options, making it a great option for businesses of all sizes. Google Ads also offers a number of different ad formats, so you can customize your campaigns to your specific needs.

Bing Ads is another popular option, particularly for businesses that want to target Microsoft users. Bing Ads offers a number of features similar to those found on Google Ads, including ad customizations and a wide range of targeting options.

Yahoo! Gemini is a newer option that offers both search and display advertising. Yahoo! Gemini is a great option for businesses that want to target Yahoo! users, as well as those who want to reach a wider audience.

AdRoll is an retargeting platform that helps you reach your audiences across multiple devices. AdRoll provides a number of features to help you customize your campaigns and target your audience more effectively.

There are a number of other platforms out there that offer similar services to Facebook Ads. These are just a few of the most popular options. Each platform has its own strengths and weaknesses, so it's important to choose the one that's right for your business.

Tips for Choosing the Right Google Ads Competitor

​As the world’s largest search engine, Google has a monopoly on the search engine market. But that doesn’t mean there aren’t other companies vying for a piece of the pie. If you’re looking for Google Ads competitors, you have a few options to choose from.

Here are a few tips for choosing the right Google Ads competitor:

1. Consider your needs.

Before you start looking at Google Ads competitors, it’s important to take a step back and consider your needs. What are you looking for in an advertising platform? What features are most important to you?

Once you have a good understanding of your needs, you can start narrowing down your options.

2. Do your research.

Once you have a few contenders in mind, it’s time to do your research. Check out each platform’s website and read through their features and pricing.

You should also read online reviews to get a feel for what real users think of the platform. And if you know anyone who uses one of the platforms you’re considering, be sure to ask for their opinion.

3. Try it out.

Once you’ve done your research and you have a few platform options, it’s time to try them out. The best way to see if a platform is right for you is to set up a test campaign and see how it goes.

Most platforms offer a free trial, so you can set up a test campaign without spending any money. Just be sure to cancel your account if you decide you don’t like the platform.

4. Compare results.

After you’ve run your test campaigns, it’s time to compare results. Look at things like cost per click, click-through rate, and conversion rate.

Also, take a look at the quality of the traffic you’re getting. Are the people who are clicking on your ads actually interested in what you’re selling?

5. Pick the right platform.

After you’ve compared results, it’s time to pick the right platform. Choose the one that offers the best combination of price, features, and results.

And that’s it! These are just a few tips for choosing the right Google Ads competitor. By following these tips, you should be able to find a platform that’s a good fit for your needs.